marketing 302 - american apparel slide show
TRANSCRIPT
Sustainable Marketing
An In Depth Look into the Ethics of
Sense of Mission Marketing
Societal Marketing
Marketing EthicsMission Statements: American Apparel is the most passionate and innovative
wholesale blank T-shirt manufacturer and distributor in the world. We arecommitted to leveraging art, design, and technology to produce garments of the
highest quality, while pioneering industry standards of social responsibility inthe workplace.
Ethical Values
Honesty
Responsibility
Fairness
Respect
Openness
Citizenship
Sex Sells