MARKETING 1.01

Practice Questions

What does applying the customer-orientation element of the marketing concept enable

the business to do?

1-Offer products that consumers want to buy2-Persuade customers to buy its products3-Provide more products than consumers need4-Coordinate its marketing activities

What does applying the customer-orientation element of the marketing concept enable

the business to do?

1-Offer products that consumers want to buy2-Persuade customers to buy its products3-Provide more products than consumers need4-Coordinate its marketing activities

By increasing awareness of the need for environmental controls,

what has marketing done?

1-Made buying more convenient2-Regulated the standard of living3-Improved the quality of life4-Added usefulness to products

By increasing awareness of the need for environmental controls,

what has marketing done?

1-Made buying more convenient2-Regulated the standard of living3-Improved the quality of life4-Added usefulness to products

According to the marketing concept, which option shows

company commitment

1-Leaving marketing to the marketing department2-Teaching marketing to college marketing students3-Setting aside funds to research what customers want4-Pricing a product to maximize profitability per item

According to the marketing concept, which option shows

company commitment

1-Leaving marketing to the marketing department2-Teaching marketing to college marketing students3-Setting aside funds to research what customers want4-Pricing a product to maximize profitability per item

Which marketing function helps businesspeople forecast how much will be sold in a given

period?

1-Market planning2-Risk management3-Promotion4-Channel management

Which marketing function helps businesspeople forecast how much will be sold in a given

period?

1-Market planning2-Risk management3-Promotion4-Channel management

Company XYZ has predicted it will sell 3,000 new microwaves during the "Back to School" sale.  Which marketing function is this business

using?

1-Market planning2-Risk management3-Promotion4-Channel management

Company XYZ has predicted it will sell 3,000 new microwaves during the "Back to School" sale.  Which marketing function is this business

using?

1-Market planning2-Risk management3-Promotion4-Channel management

After the popularity of a product dropped, the business needed a

new product to promote that would help to improve its image.  Which marketing function would come up

with the new product?

1-Channel management2-Product/Service management3-Selling 4-Promotion

After the popularity of a product dropped, the business needed a

new product to promote that would help to improve its image.  Which marketing function would come up

with the new product?

1-Channel management2-Product/Service management3-Selling 4-Promotion

Paul's plant food is losing its popularity among his customer base.  What marketing function

would come up with the improved product?

1-Channel management2-Product/Service management3-Selling4-Promotion

Paul's plant food is losing its popularity among his customer base.  What marketing function

would come up with the improved product?

1-Channel management2-Product/Service management3-Selling4-Promotion

What does the selling function involve that makes it so

important?

1-Setting high prices2-Displaying products3-Contacting customers4-Obtaining feedback from vendors

What does the selling function involve that makes it so

important?

1-Setting high prices2-Displaying products3-Contacting customers4-Obtaining feedback from vendors