marketer do século xxi - appm
DESCRIPTION
My latest presentation for Microsoft / APPM Digital marketing automation WorkshopTRANSCRIPT
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O MARKETER DO SÉC. XXI RUI VENTURA / [email protected] / WWW.APPM.PT
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APPM DESDE 1967 COM OS MARKETERS
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5 PILARES DE ACTUAÇÃO
REPRESENTAÇÃO DO SECTOR FORMAÇÃO E INFORMAÇÃO CRIAÇÃO DE OPORTUNIDADES / NETWORK LIGAÇÃO ÀS UNIVERSIDADES / ESCOLAS ACREDITAÇÃO E CERTIFICAÇÃO
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I SURVIVED
Y2K AND ALL I GOT WAS THIS LOUSY SHIRT
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PERANTE ESTA MUDANÇA DE PARADIGMA ONDE SE ENQUADRA O ”NOVO” MARKETER.
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+ HUMANO!ENGAGEMENT!SOCIALIZAÇÃO!STORY TELLING!HUMAN TECHNOLOGY!!
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+ AGILIDADE!RAPIDEZ!PARCERIAS!TRIAL AND ERROR!
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+ INTEGRAÇÃO!CROWDSOURCING!TECNOLOGIA !PLATAFORMAS!INOVAÇÃOTESTING!
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+ RIGOR!KPI’S!MÉTRICAS!ANÁLISE!RESULTADOS!
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BOTTOM LINE!MARCAS MAIS FORTES!MAIS VALOR PARA STAKEHOLDERS & SHAREHOLDERS!CONSUMIDORES FELIZES!
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O MARKETER DO SÉC. XXI RUI VENTURA / [email protected] / WWW.APPM.PT