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Ideally, they should receive different kinds of releases

Anatomy of a News Release

�Who

�What

�When

�Where

�Why

�How

Just the Facts

Anatomy of a News Release

�First paragraph contains essential information

The Inverted Pyramid

�Second paragraph expands on the information�Next paragraphs add depth

– the “why” and the “how”

�Reader can stop at any point and

still beinformed

Anatomy of a News ReleaseGE Aviation to Create Electric Power Research & Development Center in Ohio

R & D Center will focus on advanced technologies for military and civil Hybrid Electric Vehicle and More Electric Aircraft applications

DAYTON, Ohio, 31 March 2010 -- GE Aviation today announced that it will create an Electrical Power Integrated Systems Research & Development Center (EPISCENTER) near Dayton, Ohio. The center will be directed at several markets including on- and off-highway hybrid and electric vehicles, more electric aircraft andmarine applications.

The exact location of the center is expected to be announced by the end of 2010 following site research, analysis and final business reviews. GE expects EPISCENTER operations to begin in 2012.

“GE’s EPISCENTER will focus on advanced energy management involving electric power systems research and development including electric power generation, control, distribution & management, conversion and energy storage equipment,”said Vic Bonneau, president of Electric Power for GE Aviation Systems. “This center of excellence will be used to design optimized systems that deliver electric power efficiently and robustly for our military and commercial customers.”

Anatomy of a News ReleaseGE Aviation to Create Electric Power Research & Development Center in Ohio

R & D Center will focus on advanced technologies for military and civil Hybrid Electric Vehicle and More Electric Aircraft applications

DAYTON, Ohio, 31 March 2010 -- GE Aviation (WHO) today announced that it will create an Electrical Power Integrated Systems Research & Development Center (EPISCENTER) (WHAT) near Dayton, Ohio (WHERE). The center will be directed at several markets including on- and off-highway hybrid and electric vehicles, more electric aircraft and marine applications.

The exact location of the center is expected to be announced by the end of 2010 following site research, analysis and final business reviews. GE expects EPISCENTER operations to begin in 2012 (WHEN).

“GE’s EPISCENTER will focus on advanced energy management involving electric power systems research and development including electric power generation, control, distribution & management, conversion and energy storage equipment,”said Vic Bonneau, president of Electric Power for GE Aviation Systems. “This center of excellence will be used to design optimized systems that deliver electric power efficiently and robustly for our military and commercial customers.”

Anatomy of a News ReleaseMedical Claims Experts Provide 21 Recommendations for Health Insurance Reform

Proposal Seeks to Improve Health Insurance Experience

Austin, Texas and Torrance, Calif., Oct. 12, 2009 — Who better to turn to for health insurance reform ideas, than the professionals who speak every day to health insurance companies on behalf of patients?

The Alliance of Claims Assistance Professionals, (WHO) a national organization (WHERE) of consultants who help resolve medical claims issues between patients and health insurers, today (WHEN) released a list of nine goals for health insurance reform and 21 specific steps that would help bring about that reform (WHAT).

"Our proposal affects all the major participants in our health insurance system," (HOW) said Lisa Norris, co-president of the alliance. "For example, while we specify changes we'd like to see in insurance coverage, we also advocate standardized patient statements from healthcareproviders."

Anatomy of a News ReleaseMedical Claims Experts Provide 21 Recommendations for Health Insurance Reform (contd.)

"As professionals who step into the middle of contentious medical claims issues, we get a broad view of the interplay between doctors, health insurers and patients," said Becky Stephenson, co-president of the alliance. "Putting these recommendations into action will improve the health insurance experience for patients, providers and insurance companies.“ (WHY)

About the Alliance of Claims Assistance Professionals (ACAP):The Alliance of Claims Assistance Professionals is a national, not-for-profit organization of professionals who assist patients and caregivers with health insurance claims issues. We are dedicated to the growth and development of the claims assistance industry. We educate the media about medical claims issues and claims assistance professionals'(CAP) services, and we support our members with opportunities for development and information sharing.

Anatomy of a News ReleasePackaging Converters Gain Greater Control and Reliability DuringTrials Following Upgrade of EVAL Americas' 7-Layer Blown Film Lab Line

PASADENA, Texas, July 20, 2009 — As packaging film structures grow more complex and cost pressures on converters mount, the need for better control, reliability and predictability during trials grows stronger. To help meet this need, EVAL Americas today announced the recent completion of a major upgrade of the Brampton Engineering 7-layer blown film lab line at its Kuraray Research and Technical Center in Pasadena, Texas.

The upgrade included adding Brampton's ITALYCS® 4 (Integrated Temperature And Line Yield Control System) and new drives and motors to the labline, at an investment of nearly $150,000.

Anatomy of a News ReleasePackaging Converters Gain Greater Control and Reliability DuringTrials Following Upgrade of EVAL Americas' 7-Layer Blown Film Lab Line (contd.)

For more information, contact:At EVAL Americas:Robert ArmstrongDirector of Technical ServiceEVAL Americasphone number / email address

At Brampton Engineering:Bill MitchellInside Sales and Marketing ManagerBrampton Engineeringphone number / email address

Anatomy of a News Release

Headline (w/ subhead)

Body – 200-400 words

About – 3-4 sentences

Contact Information

Elements

Anatomy of a News ReleaseMiami Business Coach – Corporate Expert Reveals Abuses Behind One of America’s Fastest-Growing Professions

Miami business coach John Wyche reveals the truth behind one of America’s hottest--yet most abused--new professions. “The good news is: Exceptional corporate coaching helps turn dysfunctional companies around,” he says. “The bad news is: Poor coaching costs companies time and money--and problems just get worse.”

MIAMI, FL., November 25, 2005 – Miami business coach John Wyche says executives who want to hire a business coach but are afraid they’ll get taken for a ride by a do-nothing “expert” probably have realistic fears. Wyche specializes in coaching business leaders from prominent mid- to large-sized corporations.

Anatomy of a News ReleaseMiami Business Coach – Corporate Expert Reveals Abuses Behind One of America’s Fastest-Growing Professions (contd.)

“Some of my colleagues will be unhappy to hear it said aloud, but there is abuse within the business coaching industry,” says Wyche, who holds degrees in economics and business from Yale and Stanford. “Those of us who are trying to make legitimate contributions to the field know this better than anyone.”...The Miami business coach cites six common abuses committed by incompetent coaches and the protections business leaders can use when hiring a coach.1. ABUSE: The business coach brandishes a coach certification as prima facie evidence of his coaching competence.PROTECTION: Look for solid experience and credentials and ask for references. Certification says nothing in and of itself. Some certifications are highly regarded within the coaching industry, but some require little more than a credit card to earn.

Anatomy of a News ReleaseCONNECTICUT REAL ESTATE SEARCH ENGINE LAUNCHES WITH MORE THAN 31,000 LISTINGS STATEWIDE

www.CTreal.com Provides Wider Exposure to Homes and Condos for Sale or Rent, Shortens Market Time and Contributes to a More Efficient Real Estate Market

North Haven, Conn., February xx, – If you’re looking for a place to live or work in Connecticut, there's a new real estate search engine built with you in mind -- www.CTreal.com. Launched today, CTreal.com enables searching of more than 31,000 homes, condos, land, multifamily and commercial properties offered for sale or rent in towns throughout Connecticut.

CTreal.com is the official search site of the Connecticut Association of REALTORS®, Inc. It carries the listings of the more than 13,000 members of Connecticut Multiple Listing Service, Inc., which developed the site and administers it. CTMLS is Connecticut's only statewide MLS and was founded with the sponsorship of the Connecticut Association of REALTORS®, Inc.

News Release Topics

�New or revamped product�Product accessories�Product extension�Product accessories�Your company in the news�Trade show exhibition�Speech at industry conference�Expert opinion�Tie-in with national event or news�New hires�Promotions�Awards won by company or employees�Patents, trademarks

�New contracts�Company acquisition�Company sale�Company reorganization �Joint venture�Earnings release�Earnings forecast�New plant / building� Industry achievements�Research findings�Social and charitable works�Store openings

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News Release Distribution

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