market within a market report-december 2010
DESCRIPTION
For current information on the climate of the market in Los Angeles and surrounding areas, "The KW Market Within A Market Report" brings you up-to-date on the statistics for all MLS areas. Its informative style makes it easy to keep abreast of the latest statistics in the market for you to share with your clients and other agentsTRANSCRIPT
DECEMBER 2010
4
Bel Air – Holmby Hills ………...................05
Beverly Center –Miracle Mile (SFR)……..06
Beverly Center –Miracle Mile (Condos)….07
Beverly Hills .............................................08
Beverly Hills P.O.......................................09
Beverlywood ............................................10
Brentwood (SFR) …………......................11
Brentwood (Condos) ……........................12
Cheviot Hills – Rancho Park ...................13
Culver City ..............................................14
Hancock Park – Wilshire ........................15
Hollywood (SFR) ...................................16
Hollywood (Condos) ...............................17
Hollywood Hills East ..............................18
Los Feliz ………...................................... 19
Malibu ................................................20
Malibu Beach .....................................21
Marina del Rey (SFR) ........................22
Marina del Rey (Condos) ...................23
Mid Los Angeles.................................24
Mid Wilshire .......................................25
.
North Hollywood ................................26
Pacific Palisades ...............................27
Palms – Mar Vista .............................28
Playa del Rey ....................................29
Playa Vista ........................................30
Santa Monica (SFR) .........................31
Santa Monica (Condos) ....................32
Sherman Oaks………........................33
Silverlake – Echo Park ………...........34
Studio City ..........................................................35
Sunset Strip - Hollywood Hills West (SFR) ….…36
Sunset Strip - Hollywood Hills West (Condos) ...37
Toluca Lake ........................................................38
Topanga ..............................................................39
Valley Village ......................................................40
Venice .................................................................41
West Hollywood (SFR) .......................................42
West Hollywood (Condos) ..................................43
West Los Angeles ...............................................44
Westchester ........................................................45
Westwood – Century City (SFR) .........................46
Westwood – Century City (Condos) ....................47
Glossary of Terms.…………………..................…48
Disclaimer ………………………………….….......49
TABLE OF CONTENTS
$2,875,000
$846
15
12
168
161.4
8.3
7.14%
$1,620,000
$802
12
7
146
62
9
4.79%
-43.7%
5.2%
-20%
-41.7%
-13.1%
-61.6%
8.9%
32.9%
BEL AIR – HOLMBY HILLS SFR
DECEMBER 2009 DECEMBER 2010 %CHANGE
5
$865,000
$438
23
15
96
71.9
20.8
15.62%
$999,000
$536
11
6
79
56
48
7.59%
15.5%
22.4%
-52.2%
-60%
-17.7%
-22.2%
70.5%
-51.4%
BEVERLY CENTER – MIRACLE MILE SFR
DECEMBER 2009 DECEMBER 2010 %CHANGE
6
$549,000
$432
10
14
76
101.4
5.0
18.42%
$608,800
$393
11
8
58
108.1
3.3
13.79%
10.9%
-9%
10%
-42.9%
-23.7%
6.6%
-34.5%
-25.1%
BEVERLY CENTER – MIRACLE MILE CONDO
DECEMBER 2009 DECEMBER 2010 %CHANGE
7
$3,005,000
$928
17
15
142
57.9
5.3
10.56%
21.9%
10%
41.7%
200%
-3.4%
-14.4%
-48.8%
210.6%
BEVERLY HILLS SFR
$2,465,000
$844
12
5
147
67.6
10.3
3.40%
DECEMBER 2009 DECEMBER 2010 %CHANGE
8
$1,725,000
$605
14
3
178
102
11
1.69%
$2,190,768
$676
12
10
136
174.1
8.2
7.35%
27%
11.7%
-14.3%
233.3%
-23.6%
70.7%
-25%
336.3%
BEVERLY HILLS P.O. SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
9
$925,000
$487
13
4
55
53.5
3.3
7.27%
$729,500
$437
13
7
53
74.6
2.6
13.21%
-21.1%
-10.3%
0%
75%
-3.6%
39.4%
-20.9%
81.6%
BEVERLYWOOD SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
10
$1,767,500
$647
24
12
163
76.5
5.5
7.36%
$1,572,500
$674
16
18
139
85.4
5.7
12.95%
-11%
4.2%
-33.3%
50%
-14.7%
11.6%
2.6%
75.9%
BRENTWOOD SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
11
$752,250
$465
18
7
93
86.3
4.3
7.53%
$634,500
$436
14
9
124
117
6.4
7.26%
-15.7%
-6.2%
-22.2%
28.6%
33.3%
35.6%
46.7%
-3.6%
BRENTWOOD CONDO
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
12
$1,150,000
$466
7
2
29
33.5
3.1
6.9%
$1,425000
$462
6
6
30
52
2.8
20%
23.9%
-0.9%
-14.3%
200%
3.4%
55.2%
-9.8%
190%
CHEVIOT HILLS – RANCHO PARK SFR
DECEMBER 2009 DECEMBER 2010 %CHANGE
13
$555,000
$438
13
9
42
35.3
1.8
21.43%
$675,000
$427
13
5
42
47.4
2.3
11.90%
21.6%
-2.5%
0%
-44.4%
0%
34.2%
30.4%
-44.4%
CULVER CITY SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
14
$985,000
$501
16
12
132
105.6
5.9
90.9%
$886,500
$427
15
10
105
82.3
4.7
9.52%
-10%
-14.8%
-6.2%
-16.7%
-20.5%
-22.1%
-20.3%
4.8%
HANCOCK PARK – WILSHIRE SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
15
$359,900
$313
3
1
22
12
6.7
4.55%
$655,525
386
1
1
18
20
9
5.56%
82.1%
23.3%
-66.7%
0%
-18.2%
66.7%
35%
22.2%
HOLLYWOOD SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
16
$465,000
$347
6
6
88
94
11.3
6.82%
$425,000
$350
9
2
66
137.5
5.6
3.03%
-8.6%
.9%
50%
-66.7%
-25%
46.3%
-51%
-55.6%
HOLLYWOOD CONDO
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
17
$860,000
$372
8
10
86
539.
8.1
11.63%
$980,000
$472
9
9
77
66.9
5.8
11.69%
14%
26.9%
12.5%
-10%
-10.5%
24.1%
-28.9%
.5%
HOLLYWOOD HILLS EAST SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
18
$1,000,000
$471
19
7
104
54
4.2
6.73%
$810,000
$395
12
13
77
45.5
3.7
16.88%
26.4%
-16.1%
-36.8%
85.7%
-26%
-15.7%
-11.8%
150.8%
LOS FELIZ SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
19
$1,262,500
$556
14
8
321
178.1
18.9
2.49%
$1,605,000
$563
8
5
239
197.8
23.1
2.09%
27.1%
17.4%
-42.9%
-37.5%
-25.5%
11%
22.2%
-16.1%
MALIBU SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
20
n/a
n/a
n/a
1
89
734
n/a
1.12%
$1,900,625
$1,714
4
2
89
619
18.2
2.25%
n/a
n/a
n/a
100%
0%
-15.7%
n/a
100%
MALIBU BEACH SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
21
$900,000
$542
3
n/a
33
n/a
10.3
n/a
$1,260,000
$492
5
2
25
58.5
3.4
8%
40%
-9.2%
66.7%
n/a
-24.2%
n/a
-67.1%
n/a
MARINA DEL REY SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
22
$519,000
$413
31
23
202
54.3
5.1
11.39%
$585,000
$404
22
26
207
110.8
7
12.56%
12.7%
-2.2%
-29%
13%
2.5%
104.2%
38.2%
10.3%
MARINA DEL REY CONDO
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
23
$330,000
$230
25
12
115
89.4
3.6
10.43%
$304,500
$224
16
.10
110
53.8
4.9
9.09%
-7.7%
-2.6%
-36%
-16.7%
-4.3%
-39.8%
35.6%
-12.9%
MID LOS ANGELES SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
24
$379,000
$261
5
5
31
114.8
4.2
16.13%
$440,000
$204
4
5
31
58.4
5.2
16.13%
16.1%
-21.8%
-20%
0%
0%
-49.1%
25%
0%
MID WILSHIRE SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
25
$352,500
$267
4
4
39
21.8
8.2
10.26%
$295,000
$240
8
9
44
50.6
3.5
20.45%
-16.3%
-10.1%
100%
125%
12.8%
132.4%
-51.6%
99.4%
NORTH HOLLYWOOD SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
26
$1,767,500
$649
22
16
193
138.1
6.7
8.29%
$1,567,500
$707
20
22
161
126.5
5
13.66%
-11.3%
8.9%
-9.1%
37.5%
-16.6%
-8.4%
-25.2%
64.8%
PACIFIC PALISADES SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
27
$750,000
$478
21
14
85
73
3
16.47%
$662,500
$480
27
11
84
63.5
2.1
13.10%
-11.7%
.4%
28.6%
-21.4%
-1.2%
-13.1%
-30.9%
-20.5%
PALMS – MAR VISTA SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
28
$941,000
$384
1
3
22
118
12
13.64%
$1,262,500
373
4
2
21
46
4
9.52%
34.2%
-2.9%
300%
-33.3%
-4.5%
-61%
-66.7%
-30.2%
PLAYA DEL REY SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
29
$905,000
$391
1
n/a
6
n/a
5
n/a
n/a
n/a
n/a
n/a
1
n/a
n/a
n/a
n/a
n/a
n/a
n/a
-83.3%
n/a
n/a
n/a
PLAYA VISTA SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
30
$1,249,003
$731
19
12
126
74.1
4.8
9.52%
$2,275,000
$820
12
18
113
101.1
6.1
15.93%
75.8%
12.2%
-36.8%
50%
-10.3%
36.5%
27%
67.3%
SANTA MONICA SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
31
$650,000
$599
37
21
197
85.4
4.1
10.66%
$803,250
$601
34
33
206
76.2
3.7
16.02%
23.6%
.3%
-8.1%
57.1%
4.6%
-10.8%
-7.9%
50.3%
SANTA MONICA CONDO
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
32
$925,000
$384
13
11
100
74.9
6
11%
$685,000
$384
10
9
83
71.4
5.4
10.84%
-25.9%
0%
23.1%
-18.2%
-17%
-4.6%
-10%
-1.4%
SHERMAN OAKS SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
33
$590,000
$415
16
11
73
69.5
3.3
15.07%
$662,000
$446
24
18
91
52.3
2.5
19.78%
12.2%
7.5%
50%
63.6%
24.7%
-24.7%
-25.8%
31.3%
SILVERLAKE – ECHO PARK SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
34
$937,000
$469
17
6
83
28.5
3.6
7.23%
$840,000
$439
7
8
66
111.8
6.3
12.12%
-10.4%
-6.4%
-58.8%
-33.3%
-20.5%
292.1%
72.4%
67.7%
STUDIO CITY SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
35
$1,338,750
$712
36
16
361
127.8
8
4.43%
$1,225,000
$521
25
20
296
91.9
8.2
6.76%
-8.5%
-26.8%
-30.6%
25%
-18%
-28.1%
-1.6%
52.4%
SUNSET STRIP – HOLLYWOOD HILLS WEST SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
36
$365,000
$349
4
3
39
76.7
8
7.69%
$386,000
$328
4
7
50
68.4
6.8
14%
5.8%
-6%
0%
133.3%
28.2%
-10.7%
-15.6%
82%
SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
37
n/a
n/a
n/a
1
11
149
n/a
9.09%
$1,200,000
372
1
1
17
103
15
5.88%
n/a
n/a
n/a
0%
54.5%
-30.9%
n/a
-35.3%
TOLUCA LAKE SFR
DECEMBER 2009 DECEMBER 2010 %CHANGE
38
n/a
n/a
n/a
6
76
293
n/a
7.89%
$805,000
$394
5
4
59
100.2
9.2
6.78%
n/a
n/a
n/a
-33.3%
-22.4%
-65.8%
n/a
-14.1%
TOPANGA
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
39
$761,500
$330
4
1
12
54
2.8
8.33%
$445,500
$355
4
3
14
60.7
1.8
21.43%
-41.5%
7.6%
0%
200%
16.7%
12.3%
-36.4%
-157.1%
VALLEY VILLAGE SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
40
$847,500
$666
14
10
114
100.3
6
8.77%
$870,000
$622
9
8
107
76.8
7.2
7.48%
2.7%
-6.6%
-35.7%
-20%
-6.1%
-23.5%
20.4%
-14.8%
VENICE SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
41
$716,250
$672
6
12
78
160.6
8.8
15.38%
$657,000
$544
6
6
63
109.3
6.7
9.52%
-8.3%
-19%
0%
-50%
-19.2%
-31.9%
-24.5%
-38.1%
WEST HOLLYWOOD SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
42
$550,000
$468
19
16
200
123.9
8.6
8%
$545,000
$421
30
21
237
112.7
5.3
8.86%
-0.9%
-10%
57.9%
31.2%
18.5%
-9%
-38.2%
10.8%
WEST HOLLYWOOD CONDO
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
43
$680,000
$498
7
5
31
61.6
2.9
16.13%
$732,000
$473
3
6
35
160.7
7.7
17.14%
7.6%
-5.0%
-57.1%
20%
12.9%
160.8%
168.3%
6.3%
WEST LOS ANGELES SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
44
$730,000
$401
22
13
60
51.8
1.8
21.67%
$640,000
$418
19
13
60
92.3
1.8
21.67%
-12.3%
4.2%
-13.6%
0%
0%
78.3%
3.9%
0%
WESTCHESTER SFR
MONTH/ YR MONTH/YR %CHANGEDECEMBER 2009 DECEMBER 2010 %CHANGE
45
WESTWOOD – CENTURY CITY SFR
MONTH/ YR MONTH/YR %CHANGE
$1,250,000
$596
16
6
71
47.3
3.6
8.45%
$1,300,000
$535
17
6
58
104.7
2.2
10.34%
4%
-10.2%
6.2%
0%
-18.3%
121.1%
-40%
22.4%
DECEMBER 2009 DECEMBER 2010 %CHANGE
46
000
000
000
000
000
000
000
000
WESTWOOD – CENTURY CITY CONDO
MONTH/ YR MONTH/YR %CHANGE
$650,000
$461
43
21
366
101
7
5.74%
$592,500
$436
44
28
356
73.8
5.7
7.87%
-8.8%
-5.4%
2.3%
33.3%
-2.7%
-26.9%
-19%
37.1%
DECEMBER 2009 DECEMBER 2010 %CHANGE
47
48
DISCLAIMER
The Market Within A Market Report has been created strictly for the use by agents of Keller
Williams Realty. Any unauthorized use, replication, reproduction, or alteration of materials, data,
statistics, slides, and/or information is strictly prohibited.
Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick
statistics are subject to change due to individual real estate company reporting disciplines. The
information provided herein is from sources we believe tobe reliable. While we do not doubt its
accuracy, we have not verified it and make no representations, guarantees orwarranties about it.
49