market survey report on small car

Download market survey report on small car

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INTRODUCTION

This research project is based on survey which has been done between period of October to December to know about most convenient small car . I am undertaken various areas of Meerut and our native place to analyses different perception, taste and awareness regarding the small car they like to have. we analyses the fact that as the number of companies and their model are increasing the likeness to have different attributions is not declining but it is increasing day by day. People as their behavior wanting more and more exclusive features in their small car. Either it is colors, styles, mileage etc. Survey reveal lots of contrasting attitude and behaviors of customer most of them had strong impact of brand in their mind. They take into consideration all these factor during purchasing small car. While surveying we come to know that MARUTI has captured the heart of about 46% customers due to its variations in models, customer satisfaction, look etc followed by Hyundai, Tata and others small car .

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RESEARCH OBJECTIVE

To determine the demographic variables of the customers of different brands of cars. . Examine the customer perception about the cars. To judge the satisfaction level of cars owners of different brands. The research tracks responses at following two layers. 1.product related parameters 2.Dealer related parameters. To analyze the psychographic variables of the customers of different brand of the cars.

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AN OVERVIEW OF SMALL CAR INDUSTRY

The small car segment is one of the largest car segment in India is defined as a car that has length between the range of 3.8 to 4 meters. It comprises of nearly two third of the sales in the country. Young India is booming and auto Industry is basking under the sun. By the year 2010, India shall witness a boom in the small car segments with major car makers making their foray in India and India will have small cars from general motors Maruti , Hyundai, Tata, etc. The existing small cars would attract hefty discounts or would be phased out to complete with the new cars with new latest trendy features like ABS , airbags, automatic drive etc. We expect that all the cars shall be placed in the price band of Rs 3 lakhs to 5 lakhs. Maruti Suzuki is the uncrowned king of the small car industry in India. It has already hub for its small car. Hyundai is the second largest auto manufacturer in India and has also made India as its manufacturing and export hub. It currently has its manufacturing plant in Sriperumber , near Chennai , with an existing capacity of 600,000 units. It has strong contenders for the small car segments like Santro, Getz , I10 etc.

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RESEARCH METHODOLOGYResearch in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information as a specific topic, In fact research is an art of scientific investigation. Research is an academic activity and as such the term should be used in technical sense, Research comprise define and redefining problems, formulating ,hypothesis or suggested solution collecting organizing and evaluating, data, making deductions and research, conclusion, and at last carefully testing the conclusion to determine whether they fit the formulating hypothesis.

Define the research problem:A research must find the problem and formulate it so that it becomes susceptible to research. I have also defined the research problem i.e. to study consumer trends, behavior, preferences and level of satisfaction in small car.

Research Design:Descriptive & Analytical research includes survey and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present.

Sample Size :The study sample constitutes 200 respondents constituting in the research area.

Sampling Design:The researcher has used probability sampling in which stratified random sampling is used.

Research Instrument:I used direct observation & Questionnaire as research instrument.

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Area of Research:Meerut, Delhi.

Research of data:Primary data Secondary data

Primary data :Primary data are gathered for the specific purpose or for a specific research project , consist of original information for the filaments of project objective.

In this research Questionnaire is been used as to gather the primary data.

Collection of primary data :Observation Focus Survey Questionnaire Secondary data:Secondary data are the data which already exists somewhere secondary data provides standing point for research & after the advantage of low cost & ready availability. Internal External Internal data are reports & memos generated within an organization to facilitate its operations & annual reports. External data are those specially produce for outside consumption. Direct observation Book for marketing management Survey of customer data and report.

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DATA ANALYSISData analysis is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domains. Example Pie chart.

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DO YOU HAVE CAR?

Parameter Yes No Total

No.of Respondent 177 23 200

Interpretation: - From the above diagram we inferred that Most of the people havecar and very few not have car.

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Which company car you have?

PARAMETER Tata Maruti Hyundai Others Total

NO.OF RESPONDENT 14 81 54 28 177

Interpretation: - From the above diagram we inferred that Most of the people likeMaruti and very few like others.

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WHICH MODEL YOU HAVE?

MODEL

No. OF RESPONDENT

SANTRO I10 SWIFT OTHERS TOTAL

14 24 46 93 177

Interpretation: - From the above diagram we inferred that Most of the people preferother Models and very few goes for Santro.

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SATISFACTION LEVEL

PARAMETER

No. OF RESPONDANT

YES NO TOTAL

163 14 177

Interpretation: - From the above diagram we inferred that Most of the peoplesatisfied with their small car.

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MILEAGE

PARAMETER

No. OF RESPONDANT

10 KMPL 15 KMPL 20 KMPL MORE TOTAL

16 85 72 4 177

Interpretation: - From the above diagram we inferred that mostly peoples say thattheir small car give 15 kmpl mileage & very few peoples get more than 20 kmpl mileage.

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`

RANGE

PARAMETER

NO. OF RESPONDENT

1.5 2.5 LAKH 2.5 3.5 LAKH 3.5 4.5 LAKH MORE THAN 5 LAKH TOTAL

22 76 59 20 177

Interpretation: - From the above diagram we get that most of the peoples purchasetheir small car in the range of 2.5 to 3.5 lakh & few people buy above than 5 lakh.

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SATISFACTION LEVEL ON LOOK?

PARAMETER

NO. OF RESPONDENT

YES NO CANT SAY TOTAL

149 18 10 177

Interpretation: - From the above diagram we get that most of the people satisfied withtheir small car looks.

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WHICH FEATURES ATTRACT THEM MOST?

PARAMETER

NO. OF RESPONDENT

DESIGN ENGINE INTERIOR TECHNOLOGY TOTAL

16 60 34 67 177

Interpretation: - From the above diagram we get that most of the people satisfied withthe technology while very few with design .

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FOR WHICH PURPOSE THEY PURCHASE SMALL CAR?

PARAMETER

NO. OF RESPONDENT

PERSONAL OFFICIAL COMMERCIAL OTHERS TOTAL

145 12 18 2 177

Interpretation: - From the above diagram we inferred that most of the peoplepurchase their small car for personal use.

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WHICH TYPE OF FUEL THEY PREFER?

PARAMETER

NO. OF RESPONDENT

DIESEL PETROL CNG TOTAL

50 111 16 177

Interpretation: - From the above diagram we inferred that most of the people preferpetrol for their small car & very less use cng.

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WHICH TYPE OF TECHNOLOGY THEY CONVENIENT WITH?

PARAMETER

NO. OF RESPONDENT

UPTO DATE OBSOLETE TOTAL

159 18 177

Interpretation: - From the above diagram we get that most of the people prefer uptodate technology while very less people prefer obsolete.

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LIKERT SCALE SATISFIED WITH YOUR CARPARAMETER Strongly Agree Agree Cant say Disagree Strongly disagree Total

NO.OF RESPONDENT70 85 10 20 15 200

By this figure we get that most of the people has satisfied with their car.

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ENDORSEMENT EFFECTPARAMETER Strongly Agree Agree Cant say Disagree Strongly disagree Total

NO.OF RESPONDENT30 35 60 50 25 200

From this figure we say that most of the people are not ready to tell about that they are endorsed with celebraty or not.

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MILEAGEPARAMETER Strongly Agree Agree Cant say Disagree Strongly disagree Total

NO.OF RESPONDENT90 50 00 40 20 200

From this fig. we get that most of the people has strongly agree that they buy the small car because of good mileage.

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LOOK & STYLEPARAMETER Strongly Agree Agree Cant say Disagree Strongly