market survey on soft drinks
TRANSCRIPT
MARKET SURVEY ON
SOFT-DRINKSAssignment - 1
Consumer & Industrial Buyer Behaviour
The survey was conducted through Internet on:www.surveymonkey.com
Following are the results
Q. 1
Q. 2
Q. 3
Q. 4
Q. 5
Q. 6
Q. 7
Q. 8
Q. 9
Q. 10
ConclusionsWith the help of the survey we are able to find that:O Brand Loyalty for a product category
like Soft-drink is low.O Customers are willing to switch to
another product if price increasesO Strong preference on Thumbs UpO Taste preference is more for each
soft drink
Thank YouO Rajat Rangdal 40O Sharon Jacob 45O Ahid Khan 62