market survey of tata nano in jammu region

8/6/2019 Market Survey of TATA NANO in Jammu Region

1/116


2/116

Chapter 1

Introduction

HISTORY


3/116

The beginnings of the Tata Group can be traced back to 1868, when Jamsetji

Nusserwanji Tata established a trading company dealing in Opium in Bombay

present it is calling as Mumbai . This was followed by the installation of Empress

Mills in Nagpur in 1877. Taj Mahal Hotel in Bombay was opened for business in

1903. Sir Dorab Tata , the eldest son of Jamsetji became the chairman of the

group after his fathers death in 1904. Under him, the group ventured into steel

production (1905) and hydroelectric power generation(1910). After the death of

Dorab Tata in 1934, Nowroji Saklatwala headed the group till 1938. He was

succeeded by JRD Tata . The group expanded significantly under him with the

establishment of Tata Chemicals (1939), Tata Motors and Tata Industries (both

1945), Voltas (1954), Tata Tea (1962), Tata Consultancy Services (1968) and

Titan Industries (1984). Ratan Tata , the incumbent chairman of the group succeeded JRD Tata in 1991 .

TATA GROUP

LEADERSHIP WITH TRUST

The Tata Group is a multinational conglomerate based in Mumbai , India . In terms of

market capitalization and revenues, Tata Group is the largest private corporate group in

India and has been recognized as one of the most respected companies in the world. The

total revenue of Tata companies, taken together, was $70.8 billion (around Rs325,334

crore) in 2008-09, with 64.7 per cent of this coming from business outside India, and they

employ around 357,000 people worldwide. The Tata name has been respected in India for

140 years for its adherence to strong values and business ethics. It has interests in steel ,

automobiles , information technology , communication , power , tea and hospitality . The

Tata Group has operations in more than 85 countries across six continents and its

companies export products and services to 80 nations. The Tata Group comprises 114companies and subsidiaries in seven business sectors, 27 of which are publicly listed.

65.8% of the ownership of Tata Group is held in charitable trusts. Companies which form

a major part of the group include Tata Steel , Corus Steel , Tata Motors , Tata Consultancy

Services , Tata Technologies , Tata Tea , Titan Industries , Tata Power , Tata

Communications , Tata Teleservices and the Taj Hotels .
http://en.wikipedia.org/wiki/Jamsetji_Nusserwanji_Tatahttp://en.wikipedia.org/wiki/Jamsetji_Nusserwanji_Tatahttp://en.wikipedia.org/wiki/Jamsetji_Nusserwanji_Tatahttp://en.wikipedia.org/wiki/Opiumhttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/w/index.php?title=Empress_Mills&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Empress_Mills&action=edit&redlink=1http://en.wikipedia.org/wiki/Nagpurhttp://en.wikipedia.org/wiki/Taj_Mahal_Hotelhttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Sir_Dorab_Tatahttp://en.wikipedia.org/w/index.php?title=Jamsetji&action=edit&redlink=1http://en.wikipedia.org/wiki/Dorab_Tatahttp://en.wikipedia.org/wiki/Nowroji_Saklatwalahttp://en.wikipedia.org/wiki/JRD_Tatahttp://en.wikipedia.org/wiki/Tata_Chemicalshttp://en.wikipedia.org/wiki/Tata_Chemicalshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/w/index.php?title=Tata_Industries&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Tata_Industries&action=edit&redlink=1http://en.wikipedia.org/wiki/Voltashttp://en.wikipedia.org/wiki/Tata_Teahttp://en.wikipedia.org/wiki/Tata_Consultancy_Serviceshttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/JRD_Tatahttp://en.wikipedia.org/wiki/JRD_Tatahttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Steelhttp://en.wikipedia.org/wiki/Steelhttp://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Electric_powerhttp://en.wikipedia.org/wiki/Teahttp://en.wikipedia.org/wiki/Teahttp://en.wikipedia.org/wiki/Hospitalityhttp://en.wikipedia.org/wiki/Tata_Steelhttp://en.wikipedia.org/wiki/Corus_Grouphttp://en.wikipedia.org/wiki/Corus_Grouphttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Consultancy_Serviceshttp://en.wikipedia.org/wiki/Tata_Consultancy_Serviceshttp://en.wikipedia.org/wiki/Tata_Technologies_Limitedhttp://en.wikipedia.org/wiki/Tata_Technologies_Limitedhttp://en.wikipedia.org/wiki/Tata_Tea_Limitedhttp://en.wikipedia.org/wiki/Tata_Tea_Limitedhttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Tata_Powerhttp://en.wikipedia.org/wiki/Tata_Communicationshttp://en.wikipedia.org/wiki/Tata_Communicationshttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Taj_Hotelshttp://en.wikipedia.org/wiki/Opiumhttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/w/index.php?title=Empress_Mills&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Empress_Mills&action=edit&redlink=1http://en.wikipedia.org/wiki/Nagpurhttp://en.wikipedia.org/wiki/Taj_Mahal_Hotelhttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Sir_Dorab_Tatahttp://en.wikipedia.org/w/index.php?title=Jamsetji&action=edit&redlink=1http://en.wikipedia.org/wiki/Dorab_Tatahttp://en.wikipedia.org/wiki/Nowroji_Saklatwalahttp://en.wikipedia.org/wiki/JRD_Tatahttp://en.wikipedia.org/wiki/Tata_Chemicalshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/w/index.php?title=Tata_Industries&action=edit&redlink=1http://en.wikipedia.org/wiki/Voltashttp://en.wikipedia.org/wiki/Tata_Teahttp://en.wikipedia.org/wiki/Tata_Consultancy_Serviceshttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/JRD_Tatahttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Steelhttp://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Electric_powerhttp://en.wikipedia.org/wiki/Teahttp://en.wikipedia.org/wiki/Hospitalityhttp://en.wikipedia.org/wiki/Tata_Steelhttp://en.wikipedia.org/wiki/Corus_Grouphttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Consultancy_Serviceshttp://en.wikipedia.org/wiki/Tata_Consultancy_Serviceshttp://en.wikipedia.org/wiki/Tata_Technologies_Limitedhttp://en.wikipedia.org/wiki/Tata_Tea_Limitedhttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Tata_Powerhttp://en.wikipedia.org/wiki/Tata_Communicationshttp://en.wikipedia.org/wiki/Tata_Communicationshttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Taj_Hotelshttp://en.wikipedia.org/wiki/Jamsetji_Nusserwanji_Tatahttp://en.wikipedia.org/wiki/Jamsetji_Nusserwanji_Tata


4/116

The group takes the name of its founder, Jamsetji Tata , a member of whose family has

almost invariably been the chairman of the group. The current chairman of the Tata group

is Ratan Tata , who took over from J. R. D. Tata in 1991 and is currently one of the major

international business figures in the age of globality . The company is currently in its fifth

generation of family stewardship.

The 2009 annual survey by the Reputation Institute ranked Tata Group as the 11th most

reputable company in the world. The survey included 600 global companies

THE TATA LOGO

The Tata logo was designed by the Wolff Olins consultancy. The logo is meant to signify

fluidity; it may also be seen as a fountain of knowledge; maybe a tree of trust under which

people can take refuge.

CORE VALUES OF TATA

VALUES AND PURPOSE

Purpose

Attain leadership through business excellence in the sectors we operate in, while

upholding our values and integrity, to improve the quality of life of the communities we

serve.

Core values

Tata has always been values-driven. These values continue to direct the growth and

business of Tata companies. The five core Tata values underpinning the way we do

business are:

Integrity: We must conduct our business fairly, with honesty and transparency.

Everything we do must stand the test of public scrutiny.

Understanding: We must be caring, show respect, compassion and humanity for

our colleagues and customers around the world, and always work for the benefit of

the communities we serve.
http://en.wikipedia.org/wiki/Jamsetji_Tatahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/J._R._D._Tatahttp://en.wikipedia.org/wiki/Globalityhttp://en.wikipedia.org/wiki/Wolff_Olinshttp://en.wikipedia.org/wiki/Jamsetji_Tatahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/J._R._D._Tatahttp://en.wikipedia.org/wiki/Globalityhttp://en.wikipedia.org/wiki/Wolff_Olins


5/116

Excellence: We must constantly strive to achieve the highest possible standards in

our day-to-day work and in the quality of the goods and services we provide.

Unity: We must work cohesively with our colleagues across the group and with

our customers and partners around the world, building strong relationships based

on tolerance, understanding and mutual cooperation.

Responsibility: We must continue to be responsible, sensitive to the countries,

communities and environments in which we work, always ensuring that what comes from

the people goes back to the people many times over

BUSINESS SECTORS

This subsection details the Tata group's operations according to the seven business sectors

that its companies function in :-

INFORMATION TECHNOLOGY AND COMMUNICATIONS :

The Tata group has well-established enterprises in the fields of software and other

information systems, telecommunications and industrial automation.

COMPANIES IN THIS SECTOR

Computational Research Laboratories

INCAT

Nelco

Nelito Systems
http://en.wikipedia.org/wiki/Computational_Research_Laboratorieshttp://en.wikipedia.org/wiki/INCAThttp://en.wikipedia.org/wiki/Computational_Research_Laboratorieshttp://en.wikipedia.org/wiki/INCAT


6/116

Tata Business Support Services .

Tata Consultancy Services Ltd.

Tata Elxsi .

Tata Interactive Systems

Tata Technologies Limited

Tata Teleservices

Tatanet

Tata Communications .

CMC Limited

ENGINEERING PRODUCTS AND SERVICES:

The Tata group has a robust presence in engineering, with operations in automobiles and

auto components and a variety of other engineering products and services

.


TAL Manufacturing Solutions.

Tata AutoComp Systems Limited (TACO) .

Tata Motors .

Jaguar and Land Rover

Tata Projects

Tata Consulting Engineers Limited

Telco Construction Equipment Company
http://en.wikipedia.org/wiki/Tata_Consultancy_Services_Ltd.http://en.wikipedia.org/wiki/Tata_Consultancy_Services_Ltd.http://en.wikipedia.org/wiki/Tata_Elxsihttp://en.wikipedia.org/wiki/Tata_Interactive_Systemshttp://en.wikipedia.org/wiki/Tata_Technologies_Limitedhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Tata_Communicationshttp://en.wikipedia.org/wiki/CMC_Limitedhttp://en.wikipedia.org/w/index.php?title=Tata_AutoComp_Systems_Limited&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Jaguar_Carshttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/w/index.php?title=Tata_Consulting_Engineers_Limited&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Consultancy_Services_Ltd.http://en.wikipedia.org/wiki/Tata_Elxsihttp://en.wikipedia.org/wiki/Tata_Interactive_Systemshttp://en.wikipedia.org/wiki/Tata_Technologies_Limitedhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Tata_Communicationshttp://en.wikipedia.org/wiki/CMC_Limitedhttp://en.wikipedia.org/w/index.php?title=Tata_AutoComp_Systems_Limited&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Jaguar_Carshttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/w/index.php?title=Tata_Consulting_Engineers_Limited&action=edit&redlink=1


7/116

TRF Bulk Material Handling Equipment & Systems and Port & Yard Equipments.

Voltas , consumer electronics company

Voltas Global Engineering Centre

MATERIALS:

The Tata group is among the global leaders in this business sector, with operations in

steel and composites.


Corus

Jamshedpur Utilities and Services Company

Nat steel Holdings

Tata Blue Scopesteel

Tata metaliks

Tata steel

Tayo Rolls

TM International Logistics

Services : The Tata group has widespread interests in the hospitality business, as also in

insurance, realty and financial and other services.
http://en.wikipedia.org/wiki/Voltashttp://www.voltasgec.com/http://en.wikipedia.org/wiki/Voltashttp://www.voltasgec.com/


8/116


The Indian Hotels Company

Tata Housing Development Company Ltd. (THDC)

Tata-AIG General Insurance

Tata-AIG Life Insurance .

Tata Advanced Systems Limited

Tata Asset Management

Tata Financial Services

Tata Capital

Tata Investment Corporation

Tata Quality Management Services Tata Share Registry

Tata Strategic Management Group (TSMG) .

Tata Services

ENERGY :

The Tata group is a significant player in power generation and is also

involved in the oil and gas segment. Tata Power is one of the largest private

sector power companies. It supplies power to Mumbai , the commercial

capital of India and parts of New Delhi .
http://en.wikipedia.org/wiki/The_Indian_Hotels_Companyhttp://en.wikipedia.org/wiki/Tata_Housing_Development_Companyhttp://en.wikipedia.org/w/index.php?title=Tata-AIG_General_Insurance&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Tata-AIG_Life_Insurance&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Advanced_Systems_Limitedhttp://en.wikipedia.org/wiki/Tata_Powerhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/The_Indian_Hotels_Companyhttp://en.wikipedia.org/wiki/Tata_Housing_Development_Companyhttp://en.wikipedia.org/w/index.php?title=Tata-AIG_General_Insurance&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Tata-AIG_Life_Insurance&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Advanced_Systems_Limitedhttp://en.wikipedia.org/wiki/Tata_Powerhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/New_Delhi


9/116


North Delhi Power

Powerlinks Transmission

Tata BP solar

Tata Petrodyne

Tata Power

Tata Power Trading

CONSUMER PRODUCTS :

The Tata group has a strong and longstanding business in watches and jewellery, and a

growing presence in the retail industry

.


Tata salt

Tata Ceramics

Infiniti Retail

Tata Tea Limited .

Titan Industries

Sonata Watches

Trent (Westside)

Tata Sky

Tata International Ltd - Leather Products Division
http://en.wikipedia.org/wiki/Tata_Tea_Limitedhttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/w/index.php?title=Sonata_Watches&action=edit&redlink=1http://en.wikipedia.org/wiki/Trent_(Westside)http://en.wikipedia.org/wiki/Tata_Skyhttp://en.wikipedia.org/wiki/Tata_Tea_Limitedhttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/w/index.php?title=Sonata_Watches&action=edit&redlink=1http://en.wikipedia.org/wiki/Trent_(Westside)http://en.wikipedia.org/wiki/Tata_Sky


10/116

Tanishq jewellery

Star Bazaar

CHEMICALS :

The Tata group is one of the largest producers of soda ash in the world. Additionally, it

has interests in fertilisers and in the pharmaceuticals business.


Rallis India

Tata Pigments

Tata Chemicals .

Advinus Therapeutics .

Milestones

The Tata group is one of India's oldest, largest and most respected business

conglomerates. The group's businesses are spread over seven business sectors
http://en.wikipedia.org/wiki/Tanishqhttp://en.wikipedia.org/w/index.php?title=Rallis_India&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Tata_Pigments&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Chemicalshttp://en.wikipedia.org/w/index.php?title=Advinus_Therapeutics&action=edit&redlink=1http://en.wikipedia.org/wiki/Tanishqhttp://en.wikipedia.org/w/index.php?title=Rallis_India&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Tata_Pigments&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Chemicalshttp://en.wikipedia.org/w/index.php?title=Advinus_Therapeutics&action=edit&redlink=1


11/116

The seeds of what would mature and become today's Tata group were laid long years

before India became independent


12/116

1868Jamsetji Nusserwanji Tata starts a private trading firm, laying the foundation of the

Tata group.

1874The Central India Spinning, Weaving and Manufacturing Company is set up, marking

the group's entry into textiles and its first large-scale industrial venture.

1902The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower,

India's first luxury hotel, which opened in 1903. 1907

The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first

iron and steel plant in Jamshedpur. The plant started production in 1912.Sets up its first office overseas, Tata Limited in London.

1910The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply

Company is set up. The second, Andhra Valley Power Supply Company was

established in 1917 and Tata Power in 1919. The first two companies were merged

with Tata Power in 2000 to form a single entity. 1911

The Indian Institute of Science is established in Bangalore to serve

as a centre for advanced learning.

1912Tata Steel introduces eight-hour working days, well before such a system was

implemented by law in much of the West. 1917

The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being

established to make soaps, detergents and cooking oils. The company was sold to

Hindustan Lever (now Unilever) in 1984.


13/116

The Tata group ventured into new areas and built on the foundations, in spite of the

restraints imposed by a controlled economy

1932Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in

India. Air India was nationalised in 1953. 1939

Tata Chemicals, now the largest producer of soda ash in the country, is established. 1945

Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is

established to manufacture locomotive and engineering products.Tata Industries is created for the promotion and development of hi-tech industries.

1952Jawaharlal Nehru, India's first Prime Minister, requests the group to manufacture

cosmetics in India, leading to the setting up of Lakme. The company was sold to

Hindustan Lever (now Unilever) in 1997. 1954

India's major marketing, engineering and manufacturing organisation, Voltas, is

established. 1962

Tata Finlay (now Tata Tea), one of the largest tea producers, is established.Tata Exports is established. Today the company, renamed Tata International, is one of

the leading export houses in India.


14/116

1968Tata Consultancy Services (TCS), India's first software services company, is

established as a division of Tata Sons.

1971Tata Precision Industries, the first Tata company in Singapore, is founded to design and

manufacture precision engineering products.

1984The first 500 MW thermal power unit at the Trombay station of the Tata Electric

Companies is commissioned.

The liberalisation of the Indian economy unleashed a period of remarkable growth for the

Tata group, in India and worldwide

1995Tata Quality Management Services institutes the JRD QV Award, modelled on the

Malcolm Baldrige National Quality Value Award of the United States, laying the

foundation of the Tata Business Excellence Model. 1996

Tata Teleservices (TTSL) is established to spearhead the group's foray into the telecom

sector.

1998Tata Indica India's first indigenously designed and manufactured car is launched

by Tata Motors, spearheading the group's entry into the passenger car segment.

1999


15/116

The new Tata group corporate mark and logo are launched.

2000Tata Tea acquires the Tetley group, UK. This is the first major acquisition of an

international brand by an Indian business group. 2001

Tata AIG a joint venture between the Tata group and American International Group

Inc (AIG) marks the Tata re-entry into insurance. (The group's insurance company,

New India Assurance, set up in 1919, was nationalised in 1956).

2002Tata Sons acquires a controlling stake in VSNL (renamed Tata Communications in

2008), India's leading international telecommunications service provider.Tata Consultancy Services (TCS) becomes the first Indian software company to cross

one billion dollars in revenues.Titan launches Edge, the slimmest watch in the world.

2004Tata Motors is listed on the world's largest bourse, the New York Stock

Exchange, the second group company to do so after VSNL.

Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea.TCS goes public in July 2004 in the largest private sector initial public offering (IPO)

in the Indian market, raising nearly $1.2 billlion. 2005

Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per

cent equity of its subsidiary, NatSteel Asia.VSNL (now Tata Communications) acquired Tyco Global Network, making it one of

the world's largest providers of submarine cable bandwidth.Tata Sons completes 60 years of Tata operations in the US.The Taj acquires a hotel run by Starwood, Sydney (renamed Blue) and takes over

management of The Pierre, NY. 2006

Tata Sky satellite television service launched across the country.
http://www.tata.com/htm/Group_milestone.htm?sectid=0Xw9Kk6LW6s=#top


16/116

Foundation stone for the Tata Medical Centre unveiled in Kolkata.

2007Tata Steel acquires the Ango-Dutch company Corus, making it the world's fifth-largest

steel producer.TCS inaugurates TCS China a joint venture with the Chinese government and other

partners.

The Taj acquires Campton Place Hotel in San Francisco.Tata Steel celebrates its centenary on August 26, 2007.

2008

Tata Motors unveils Tata Nano, the Peoples Car, at the 9th Auto Expo in Delhi on

January 10, 2008.Tata Motors acquires the Jaguar and Land Rover brands from the Ford Motor

Company.Tata Chemicals acquires General Chemical Industrial Products Inc.

Chapter-2Company

Profile


17/116

HISTORY

Tata Motors launches its first truck in collaboration with Mercedes-Benz

Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons . The

company was established in 1945 as a locomotive manufacturing unit and later expanded

its operations to commercial vehicle sector in 1954 after forming a joint venture with

Daimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tata

realized his company had to diversify and he began to look at other products. Based on

consumer demand, he decided that building a small car would be the most practical new

venture. So in 1998 it launched Tata Indica , India's first fully indigenous passenger car.

Designed to be inexpensive and simple to build and maintain, the Indica became an instant

hit in the Indian market. It was also exported to Europe namely the UK and Italy. Since

then it has never looked back. In 2004 it acquired Tata Daewoo Commercial Vehicle and

in late 2005 it acquired 21% Aragonese Hispano Carrocera giving it controlling rights of

the company. It has formed a Joint Venture with Marcopolo of Brazil and introduced low-
http://en.wikipedia.org/wiki/Mercedes-Benzhttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Sonshttp://en.wikipedia.org/wiki/Tata_Sonshttp://en.wikipedia.org/wiki/Tata_Sonshttp://en.wikipedia.org/wiki/Daimler-Benzhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Arag%C3%B3nhttp://en.wikipedia.org/wiki/Hispano_Carrocerahttp://en.wikipedia.org/wiki/Marcopolo_S.A.http://en.wikipedia.org/wiki/File:Tatamilestone_1.jpghttp://en.wikipedia.org/wiki/Mercedes-Benzhttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Sonshttp://en.wikipedia.org/wiki/Daimler-Benzhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Arag%C3%B3nhttp://en.wikipedia.org/wiki/Hispano_Carrocerahttp://en.wikipedia.org/wiki/Marcopolo_S.A.


18/116

floor buses in the Indian Market. Recently it had acquired British Jaguar Land Rover

(JLR) business, which also includes Daimler and Lanchester brand names.

EXPANSION

After years of dominating the commercial vehicle market in India, Tata Motors entered

the passenger vehicle market in 1991 by launching the Tata Sierra , a multi utility vehicle.After the launch of three more vehicles, Tata Estate , Tata Sumo and Tata Safari . Tata

launched the Indica in 1998, the first fully indigenous passenger car of India. Though the

car was initially panned by auto-analysts, the car's excellent fuel economy, powerful

engine and aggressive marketing strategy made it one of the best selling cars in the history

of the Indian automobile industry. A newer version of the car, named Indica V2, was a

major improvement over the previous version and quickly became a mass-favourite. A

badge engineered version of the car was sold in the United Kingdom as the Rover

CityRover. Tata Motors also successfully exported large quantities of the car to South

Africa.The success of Indica in many ways marked the rise of Tata Motors

INTRODUCTION
http://en.wikipedia.org/wiki/Tata_Sierrahttp://en.wikipedia.org/wiki/Tata_Sierrahttp://en.wikipedia.org/wiki/Tata_Estatehttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Indicahttp://en.wikipedia.org/wiki/Badge_engineeredhttp://en.wikipedia.org/wiki/Badge_engineeredhttp://en.wikipedia.org/wiki/File:AutoExpoIndica.jpghttp://en.wikipedia.org/wiki/Tata_Sierrahttp://en.wikipedia.org/wiki/Tata_Estatehttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Indicahttp://en.wikipedia.org/wiki/Badge_engineered


19/116

Tata Motors Limited, is a multinational corporation headquartered in Mumbai , India. Part

of the Tata Group , it was formerly known as TELCO (TATA Engineering and

Locomotive Company).

Tata Motors Limited is Indias largest automobile company, with revenues of

Rs.70,938.85 crores (USD 14 billion) of the financial year 2009-10. It is the leader in

commercial vehicles in each segment, and among the top three in passenger vehicles with

winning products in the compact, midsize car and utility vehicle segments. The company's

23,000 employees are guided by the vision to be "best in the manner in which we operate,

best in the products we deliver, and best in our value system and ethics." Tata Motors

presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles

ply on Indian roads, since the first rolled out in 1954. Tata Motors is a dual-listed

company traded on both the Bombay Stock Exchange , as well as on the New York Stock

Exchange . The companys manufacturing base in India is spread across Jamshedpur

(Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and

Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an

industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to

produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new

plant at Sanand (Gujarat). The companys dealership, sales, services and spare parts

network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. With the foundation of its rich heritage, Tata Motors today is

etching a refulgent future.
http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchange


20/116

PRODUCTS OF TATA MOTORS

Passenger Cars And Utility Vehicles

Tata Sierra

Tata Estate Tata Sumo/Spacio

Tata Safari

Tata Indica

Tata Indigo

Tata Indigo Marina

Tata Winger

Tata Magic

Tata Nano

Tata Xenon XT

Tata Aria
http://en.wikipedia.org/wiki/Tata_Sierrahttp://en.wikipedia.org/wiki/Tata_Estatehttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_Safarihttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Wingerhttp://en.wikipedia.org/wiki/Tata_Magichttp://en.wikipedia.org/wiki/Tata_Nanohttp://en.wikipedia.org/wiki/Tata_Xenon_XThttp://en.wikipedia.org/wiki/Tata_Ariahttp://en.wikipedia.org/wiki/File:Nano_Tata.jpghttp://en.wikipedia.org/wiki/Tata_Sierrahttp://en.wikipedia.org/wiki/Tata_Estatehttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_Safarihttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Wingerhttp://en.wikipedia.org/wiki/Tata_Magichttp://en.wikipedia.org/wiki/Tata_Nanohttp://en.wikipedia.org/wiki/Tata_Xenon_XThttp://en.wikipedia.org/wiki/Tata_Aria


21/116

Concept Vehicles

2000 Aria Roadster

2001 Aria Coupe

2002 Tata Indiva

2004 Tata Indigo Advent

2005 Tata Xover

2006 Tata Cliffrider

2007 Tata Elegante

2009 Tata Prima
http://en.wikipedia.org/wiki/Tata_Ariahttp://en.wikipedia.org/wiki/Tata_Ariahttp://en.wikipedia.org/w/index.php?title=Tata_Indiva&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Cliffriderhttp://en.wikipedia.org/wiki/Tata_Elegantehttp://en.wikipedia.org/wiki/Tata_Primahttp://en.wikipedia.org/wiki/File:Xover.jpghttp://en.wikipedia.org/wiki/Tata_Ariahttp://en.wikipedia.org/wiki/Tata_Ariahttp://en.wikipedia.org/w/index.php?title=Tata_Indiva&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Cliffriderhttp://en.wikipedia.org/wiki/Tata_Elegantehttp://en.wikipedia.org/wiki/Tata_Prima


22/116

Commercial Vehicles

Tata Ace

Tata TL/Telcoline/207 DI Pickup Truck

Tata 407 Ex and Ex2

Tata 709 Ex

Tata 809 Ex and Ex2

Tata 1610/1616 (Heavy bus)

Tata Starbus (Medium Bus)

Tata Globus (Low Floor Bus)

Tata 3516 (Heavy truck)

Tata 4018 (Heavy truck)

Tata 4923 (Ultra-Heavy truck) (6X4)

Tata Novus (Heavy truck designed by Tata Daewoo)

Tata World Truck (Heavy truck designed by Tata Motors and Tata Daewoo
http://en.wikipedia.org/wiki/Tata_TLhttp://en.wikipedia.org/w/index.php?title=Tata_1610/1616&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Starbushttp://en.wikipedia.org/w/index.php?title=Tata_Globus&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Novushttp://en.wikipedia.org/wiki/Tata_TLhttp://en.wikipedia.org/w/index.php?title=Tata_1610/1616&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Starbushttp://en.wikipedia.org/w/index.php?title=Tata_Globus&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Novus


23/116

Military Vehicles

Tata LSV (Light Specialist Vehicle)

Tata 2 Stretcher Ambulance

Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions

Tata LPTA 713 TC (4x4)

Tata LPT 709 E

Tata SD 1015 TC (4x4)




Tata Winger Passenger Mini Bu
http://en.wikipedia.org/wiki/File:IndianArmyKargil.jpg


24/116

JOINT VENTURE, SUBSIDIARY AND ASSOCIATE COMPANIESTata Motors has several joint venture, subsidiary and associate companies:

Jaguar Land Rover

Tata Technologies Ltd. (TTL) and its subsidiaries

Telco Construction Equipment Co. Ltd. (Telcon)HV Axles Ltd. (HVAL)

HV Transmissions Ltd. (HVTL)

TAL Manufacturing Solutions Ltd. (TAL)

Sheba Properties Ltd. (Sheba)

Concorde Motors (India) Ltd. (Concorde)

Tata Daewoo Commercial Vehicle Company Ltd (TDWCV)

Hispano Carrocera S. A. (HC)

Tata Motors Insurance Broking & Advisory Services Ltd (TMIBASL)

Tata Motors European Technical Centre plc

Tata Motors Finance Limited

Tata Motors Thailand

Tata Marcopolo Motors Ltd (TMML)

Tata Motors(SA) Proprietary Ltd (TMSA)

TML Distribution Company Ltd (TDCL)
http://www.tatamotors.com/our_world/associates00.php?PageID=13http://www.tatamotors.com/our_world/associates00.php?PageID=1http://www.tatamotors.com/our_world/associates00.php?PageID=2http://www.tatamotors.com/our_world/associates00.php?PageID=3http://www.tatamotors.com/our_world/associates00.php?PageID=3http://www.tatamotors.com/our_world/associates00.php?PageID=4http://www.tatamotors.com/our_world/associates00.php?PageID=4http://www.tatamotors.com/our_world/associates00.php?PageID=5http://www.tatamotors.com/our_world/associates00.php?PageID=6http://www.tatamotors.com/our_world/associates00.php?PageID=7http://www.tatamotors.com/our_world/associates00.php?PageID=8http://www.tatamotors.com/our_world/associates00.php?PageID=12http://www.tatamotors.com/our_world/associates00.php?PageID=9http://www.tatamotors.com/our_world/associates00.php?PageID=10http://www.tatamotors.com/our_world/associates00.php?PageID=11http://www.tatamotors.com/our_world/associates00.php?PageID=17http://www.tatamotors.com/our_world/associates00.php?PageID=14http://www.tatamotors.com/our_world/associates00.php?PageID=15http://www.tatamotors.com/our_world/associates00.php?PageID=16http://www.tatamotors.com/our_world/associates00.php?PageID=13http://www.tatamotors.com/our_world/associates00.php?PageID=1http://www.tatamotors.com/our_world/associates00.php?PageID=2http://www.tatamotors.com/our_world/associates00.php?PageID=3http://www.tatamotors.com/our_world/associates00.php?PageID=4http://www.tatamotors.com/our_world/associates00.php?PageID=5http://www.tatamotors.com/our_world/associates00.php?PageID=6http://www.tatamotors.com/our_world/associates00.php?PageID=7http://www.tatamotors.com/our_world/associates00.php?PageID=8http://www.tatamotors.com/our_world/associates00.php?PageID=12http://www.tatamotors.com/our_world/associates00.php?PageID=9http://www.tatamotors.com/our_world/associates00.php?PageID=10http://www.tatamotors.com/our_world/associates00.php?PageID=11http://www.tatamotors.com/our_world/associates00.php?PageID=17http://www.tatamotors.com/our_world/associates00.php?PageID=14http://www.tatamotors.com/our_world/associates00.php?PageID=15http://www.tatamotors.com/our_world/associates00.php?PageID=16


25/116

MILESTONES

It has been a long and accelerated journey for Tata Motors, India's leading automobilemanufacturer. Some significant milestones in the company's journey towards excellence

and leadership


26/116

1945 Tata Engineering and Locomotive Co. Ltd. was established to manufacture locomotives and other engineering products.

1948 Steam road roller introduced in collaboration with Marshall Sons (UK).1954 Collaboration with Daimler Benz AG, West Germany, for manufacture of medium commercial

vehicles. The first vehicle rolled out within 6 months of the contract.1959 Research and Development Centre set up at Jamshedpur.1961 Exports begin with the first truck being shipped to Ceylon, now Sri Lanka.1966 Setting up of the Engineering Research Centre at Pune to provide impetus to automobile Research

and Development.1971 Introduction of DI engines.1977 First commercial vehicle manufactured in Pune.1983 Manufacture of Heavy Commercial Vehicle commences.1985 First hydraulic excavator produced with Hitachi collaboration.1986 Production of first light commercial vehicle, Tata 407, indigenously designed, followed by Tata 608.1989 Introduction of the Tatamobile 206 - 3rd LCV model.1991 Launch of the 1st indigenous passenger car Tata Sierra.

TAC 20 crane produced.

One millionth vehicle rolled out.1992 Launch of the Tata Estate.1993 Joint venture agreement signed with Cummins Engine Co. Inc. for the manufacture of high

horsepower and emission friendly diesel engines.1994 Launch of Tata Sumo - the multi utility vehicle.

Launch of LPT 709 - a full forward control, light commercial vehicle. Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for manufacture of

Mercedes Benz passenger cars in India.

Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing turbochargers to beused on Cummins engines.

1995 Mercedes Benz car E220 launched.1996 Tata Sumo deluxe launched.1997 Tata Sierra Turbo launched.

100,000th Tata Sumo rolled out.1998 Tata Safari - India's first sports utility vehicle launched.

2 millionth vehicle rolled out.

Indica, India's first fully indigenous passenger car launched.1999 115,000 bookings for Indica registered against full payment within a week.


27/116

Commercial production of Indica commences in full swing.2000 First consignment of 160 Indicas shipped to Malta.

Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched. Utility vehicles with Bharat 2 (Euro II) compliant engine launched.

Indica 2000 (Euro II) with multi point fuel injection petrol engine launched. Launch of CNG buses.

Launch of 1109 vehicle - Intermediate commercial vehicle.2001 Indica V2 launched - 2nd generation Indica.

100,000th Indica wheeled out. Launch of CNG Indica. Launch of the Tata Safari EX Indica V2 becomes India's number one car in its segment.

Exits joint venture with Daimler Chrysler.2002 Petrol version of Indica V2 launched.

Launch of the EX series in Commercial vehicles. Launch of the Tata 207 DI. 5,00,000th passenger vehicle rolled out. Launch of the Tata Sumo'+' Series Launch of the Tata Indigo.

Tata Engineering signed a product agreement with MG Rover of the UK.2003 Launch of the Tata Safari Limited Edition.

The Tata Indigo Station Wagon unveiled at the Geneva Motor Show. On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata Motors Limited. 3 millionth vehicle produced. First CityRover rolled out

135 PS Tata Safari EXi Petrol launched

Tata SFC 407 EX Turbo launched2004 .

New Tata Indica V2 launched Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment agreement Indigo Advent unveiled at Geneva Motor Show Tata Motors completes acquisition of Daewoo Commercial Vehicle Company Tata LPT 909 EX launched Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty truck 'NOVUS' , in

Korea Sumo Victa launched Indigo Marina launched

Tata Motors lists on the NYSE2005 Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in Pune

Branded buses and coaches - Starbus and Globus - launched Tata Ace, India's first mini truck launched The power packed Safari Dicor is launched Introduction of Indigo SX series - luxury variant of Tata Indigo Tata Motors launches Indica V2 Turbo Diesel.


28/116

One millionth passenger car produced and sold Inauguration of new factory at Jamshedpur for Novus Launch of Tata Novus

Launch of Novus range of medium trucks in Korea, by Tata Daewoo CommercialVehicle Co.

2006 Indica V2 Xeta launched Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built buses &

coaches for India & markets abroad Tata Motors first plant for small car to come up in West Bengal TDCV develops South Korea's first LNG-Powered Tractor- Trailer Tata Motors and Fiat Group announce three additional cooperation agreements

Tata Motors introduces a new Indigo range2007 Construction of Small Car plant at Singur, West Bengal, begins on January 21

New 2007 Indica V2 range is launched Tata Motors launches the longwheel base Indigo XL, India's first stretch limousine .

Launch of Winger, Indias only maxi-van Fiat Group and Tata Motors announce establishment of Joint Venture in India Launch of the Sumo Victa Turbo DI Tata Motors launches Indica V2 Turbo with dual airbags Launch of new Safari DICOR 2.2

2008 . Indica Vista the new generation Indica, is launched. Tata Motors' new plant for Nano to come up in Gujarat. Latest common rail diesel offering- the Indica V2 DICOR, launched. . Tata Motors unveils its People's Car, Nano, at the ninth Auto Expo. Xenon, 1-tonne pick-up truck, launched in Thailand. Tata Motors signs definitive agreement with Ford Motor Company to purchase Jaguar and Land

Rover. Tata Motors introduces new Super Milo range of buses. Indica Vista the second generation Indica, is launched.

2009 Tata Motors begins distribution of Prima World truck Tata Motors launches the next generation all-new Indigo MANZA FREELANDER 2 launched in India Tata Marcopolo Motors' Dharwad plant begins production. Tata Motors launches Nano - The People's Car

Introduction of new world standard truck range.

Launch of premium luxury vehicles - Jaguar XF, XFR and XKR and Land Rover Discovery 3, RangeRover Sport and Range Rover from Jaguar and Land Rover in India.

AWARDS


29/116

Car Plant Pune bags 'Gold Category Award in National Productivity Contest'

Tata Motors Wins the Gold Award in the Readers Digest Asia Trusted Brand

Awards 2009

Tata Motors - Investor Relations ranked first in India

Tata Motors bags the NDTV Profit Business Leadership Award 2008.

CVBU Pune wins Rajiv Gandhi National Quality Award for 2007.

Tata Motors awarded the Top Exporter Trophy by EEPC

Tata Motors Pune - CVBU has bagged the "Golden Peacock National Quality

Award"

Tata Motors is 'Commercial Vehicle Manufacturer of the Year'2006

Tata Motors receives JRD QV awards for Business Excellence...

'Car Maker of the Year'2005 Award for Tata Motors

Jamshedpur bags National Energy Conservation Award for the fourth consecutive

year.

Tata Motors wins 'Golden Peacock Award' for Corporate Social Responsibility.

Tata Indica and Tata Safari EXi win awards...
http://www.tatamotors.com/our_world/awards.php?getID=47&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=41&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=31&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=47&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=41&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=31&action=Pull&


30/116

Tata Motors Receives "India's Best Employer" Award From The Employees

Provident Fund Organisation

Tata Motors receives all India trophy for Top Exporters...

Tata Indigo ad campaign wins Effie award...

Golden Peacock Environment Management Award 2003

Advertising Awards

Tata Indigo - Most Exciting New Car of the Year - ICICI Bank & Overdrive

Awards 2003

Tata Engineering was conferred Bharat Gaurav Puraskar.

National Award for R&D Efforts.

Regional Top Exporter's Trophy.

Best Company Award at Workskills Competition.

EEPC Award for Tata Engineering.

CHAIRMANS CHAMBER
http://www.tatamotors.com/our_world/awards.php?getID=21&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=20&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=13&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=4&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=3&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=2&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=1&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=21&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=20&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=13&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=4&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=3&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=2&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=1&action=Pull&


31/116

Mr Tata holds a B.Sc. (Architecture) degree with structural engineering from Cornell

University, USA and has completed the Advanced Management Program at Harvard

Business School, USA. He joined the Tata Group in 1962.. In 1991, Mr Tata was

appointed Chairman of Tata Sons Limited, the holding company of the Tata Entities and

currently holds the chairmanships of major Tata companies.

The Government of India honored Mr Tata with its second highest civilian award, the

Padma Vibhushan, in 2008. Earlier, in 2000, he had been awarded the Padma Bhushan.

the Company. One of his achievements include designing and developing an indigenous

Indian car - "Indica" which besides creating a record of sorts, is one of the leading

products in its category in the car market.

RATAN TATA SAID

Ratan N Tata is the chairman of Tata companies.

"One hundred years from now, I expect the Tatas to be much bigger than it is now. Moreimportantly, I hope the group comes to be regarded as being the best in India best in the

manner in which we operate, best in the products we deliver, and best in our value systems

and ethics. Having said that, I hope that a hundred years from now we will spread our

wings far beyond India..."


32/116

Ratan Tata

MANAGEMENT

BOARD OF DIRECTORS

Mr. Ratan N Tata (Chairman)

Mr. Ravi Kant

Mr. N A Soonawala

Dr. J J Irani

Mr. R Gopalakrishnan

Mr. Nusli N Wadia

Mr. S M Palia

Dr. R A Mashelkar

Mr. Nasser Munjee

Mr. Subodh Bhargava

Mr. V K Jairath

Mr. P M Telang

SENIOR MANAGEMENT

Mr. P M Telang Managing Director - India Operations

Mr. Rajiv Dube President (Passenger Cars)

Mr. C Ramakrishnan Chief Financial Officer

Mr. R Pisharody President (Commercial Vehicles Business Unit)


33/116

Mr. S N Ambardekar Head (Manufacturing Operations - CVBU)

Mr. S B Borwankar Head (Jamshedpur - Plant)

Mr. A M Mankad Head (Car Plant)

Mr. B B Parekh Chief (Strategic Sourcing)

Mr. U K Mishra Vice President (ADD and Materials - CVBU)

Mr. S Krishnan Vice President (Commercial - PCBU)

Mr. P Y Gurav Vice President (Corp. Finance - A/c and Taxation)

Mr. A

Gajendragadkar Vice President (Corp. Finance - Business Planning)

Mr. N Pinge Chief Internal Auditor

Mr. R Bagga Vice President (Legal)

COMPANY SECRETARY

Mr. H K Sethna

CORPORATE COMMUNICATIONS

Mr. Debasis Ray Head - Corporate Communications


34/116


35/116

Chapter-3Strategy

MARKET STRATEGY OF TATA MOTORS

A) Introduction of Tata Nano

The introduction of the Nano received media attention due to its targeted low price. The

Financial Times reported[: "If ever there were a symbol of Indias ambitions to become a

modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. The

car was envisioned by Ratan Tata , Chairman of the Tata Group and Tata Motors, who has


36/116

described it as an eco-friendly "people's car". Tata initially targeted the vehicle as "the

least expensive production car in the world"aiming for a starting price of 100,000 rupees.

Tata Group is expected to mass-manufacture the Nano, particularly the electric version,

and, besides selling them in India, to also export them worldwide

b) Modification in tata sumo

New Tata Sumo

The discontinuation of Qualis to launch the Toyota Innova proved advantageous to Tata

Sumo. The Sumo has seen a series of changes in terms of refinement in this decade. It has

been the favourite choice for cab owners, as it is rugged and affordable. The Tata Sumo

has been enjoying its position in the MUV market since 1994. It had stiff competition with

new Sumo Victa has been portrayed as a family lifestyle vehicle, but in fact is a carry over

of the old Sumo, with some cosmetic changes. The Sumo comes in nine Victa variants:-

CX 10/7 Str, DI CX 7/9/10 Str, DI EX 7/9 Str, DI GX 7/9 Str, DI LX 7/9 Str, EX 10/7Str,

GX 7 Str, GX TC 7 Str, and LX 10/7 Str. Tata's latest three variants under the 'Sumo

Grande' category are LX, EX and GX available in 2-seater, 7- seater and 8-seater

configurations. Sumo Grande boasts of a powerful 2.2- direct injection common rail

(DICOR) engine.

c) New version of indigo ,indigo DicorDicor Variants

The DICOR (common rail diesel) version of Tata Indigo is available in two variants which

has already hit the bull's eyes. The beefy & bony structured sedan has the capacity to

deliver maximum torque of 140Nm @ 1800 - 3000 rpm. The Indigo Dicor from Tata


37/116

Motors has been made apt for Indian roads especially with its driver & co passengers

oriented positive attributes such as :

Anti-submarine front seats

New electronic instrument cluster with engine RPM meter

Rear Seat with double folding backrest

Video player with MP3: with headrest mounted LCD screens

1.4-litre as rail diesel engine

Indigo LX Dicor

Tata Indigo LX Dicor on the other hand features manually operated with chrome strip

outer rear view window, black dials with chrome rings & star check as the new pattern for

its console&ACfascia.

Indigo LS Dicor

Tata Indigo LS Dicor features manually operated outer rear view mirror, black dials, &

Benz silver as the new pattern for console & AC fascia. It has no mounted LCD screens.

d)Tapping of Rural Markets

According to the National Council for Applied Economic Research, or NCAER, rural

India accounts for 70% of Indias population, 56% of the national income, 64% of the

total expenditure and one-third of the total savings. So, the difficulties faced in cracking

these markets pale before the huge potential they offer a company. Of the total sales (of

consumer goods), around 55% come from rural India, and going ahead, the contribution is

likely to grow. NCAER data suggests that in real terms, at 1999 prices, the size of the

rural economy will be about Rs16 trillion in 2012-13 compared with Rs12 trillion in 2007-


38/116

08. The share of non-farm income will be about two-thirds of the rural economy by 2012-

13. Noticing this huge potential Tata motors now plans to tap the rural market, 60 per cent

of which runs on cash. Tata motors ltd. are working on strategies to make inroads into

these markets


39/116

UPCOMING PRODUCTS OF TATA MOTORS

PRODUCT LAUNCH DATE PRICETATA ARIA It is expected that Tata

Motors will launch TataAria in the month of April2010

The compny officialindicates that Tata Aria

price will fall in the range of Rs 12 to 14 lacs.

TATA INDICA VISTAELECTRIC

TATA PRIMA

It is expected that TataIndica Vista Electric will beavailable in the Indian automarket by May or June2010

It is expected that TataMotors will launch TataPrima by the end of thisyear 2010

It is expected that TataIndica Vista Electric pricewill fall in the range of Rs 6to 7 lacs.

It is expected that TataPrima price will fall in therange of Rs 12 to 15 lacs


40/116

Chapter-4Product Profile


41/116

PRODUCT PROFILE

Product :-

product is a bundle of physical services and symbolical potentialities for

the benefit and satisfaction of the customer

Mainly the marketing invoves the four type of activities product their

promotion, their distribution and their price.

Thus the product is the bundle of the physical utility.product is the both but

the producer has to manufacture,seller has to sell and customer has to

buy.product is non-living thing.According to professor Philip kotler, a product is made up of three parts

Tangible product materials and construction, Extended Product part

Services and Generic product partthe benefits.

Characteristics of the product

Product is the soul of the company. Following are the main characteristics of

the product :-

1.Product is the central point of all marketing activities.

2.Starting point for Planning.

3.Product is the bundle of physical services.

4.product is non-living thing.


42/116

HISTORY

The introduction of the Nano received media attention due to its targeted low price. The

Financial Times reported: "If ever there were a symbol of Indias ambitions to become amodern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A

triumph of homegrown engineering, the $2,200 (1,490, 1,186) Nano encapsulates the

dream of millions of Indians groping for a shot at urban prosperity." The car is expected to

boost the Indian economy , create entrepreneurial-opportunities across India , as well as

expand the Indian car market by 65%. The car was envisioned by Ratan Tata , Chairman of

the Tata Group and Tata Motors , who has described it as an eco-friendly "people's car".

Nano has been greatly appreciated by many sources and the media for its low-cost and

eco-friendly initiatives which include using compressed-air as fuel and an electric-version

(E-Nano). Tata Group is expected to mass-manufacture the Nano, particularly the electric-

version, and, besides selling them in India , to also export them worldwide.

Critics of the car have questioned its safety in India (where reportedly 90,000 people are

killed in road-accidents every year, and have also criticised the pollution that it would

cause. However, Tata Motors has promised that it would definitely release Nano's eco-

friendly models alongside the gasoline -model.

The Nano was originally to have been manufactured at a new factory in Singur , West

Bengal , but increasingly violent protests forced Tata to pull out October2008
http://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/Indian_economyhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Gasolinehttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/Indian_economyhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Gasolinehttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengal


43/116

Currently, Tata Motors is reportedly manufacturing Nano at its existing Pantnagar

(Uttarakhand ) plant and a mother plant has been proposed for Sanand Gujarat . The

company will bank on existing dealer network for Nano initially. The new Nano Plant

could have a capacity of 500,000 units, compared to 300,000 for Singur. Gujarat has also

agreed to match all the incentives offered by West Bengal government.

Tata Nano -Dream of Ratan TATA

Can only Dhirubhai Ambani have "ek soch , Ek sapna, "? Has he and his sons have also

taken a patent on vision ... But jokes apart "Tata Nano" was a dream , a promise which

Ratan Tata, chairman of Tata Group had made 5 years earlier but now have fulfilled it to

the utmost.

Rata Tata is a hero to a nation starved of heroes.

'A promise is a promise', said Ratan Tata unveiling the 'People's Car' on 9th January at the

Auto Expo in New Delhi.
http://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/Gujarathttp://2.bp.blogspot.com/_3XY-2tdsvwk/R4jxw7LMLVI/AAAAAAAAAlM/Ndww0W2Nn70/s1600-h/tata+nano+car-target.pnghttp://1.bp.blogspot.com/_3XY-2tdsvwk/R4jxirLMLUI/AAAAAAAAAlE/U_9ETN99Kys/s1600-h/tata+-nano-car-+introduction-1.bmphttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/Gujarat


44/116

Speaking at the unveiling ceremony at Mr. Ratan N. Tata said, I observed families riding

on two-wheelers the father driving the scooter, his young kid standing in front of him,

his wife seated behind him holding a little baby. It led me to wonder whether one could

conceive of a safe, affordable, all-weather form of transport for such a family. Tata

Motors engineers and designers gave their all for about four years to realise this goal.

Today, we indeed have a Peoples Car, which is affordable and yet built to meet safety

requirements and emission norms, to be fuel efficient and low on emissions. We are happy

to present the Peoples Car to India and we hope it brings the joy, pride and utility of

owning a car to many families who need personal mobility.

But Ratan Tata has undoubtdly made India proud and himself both richer and proud by

inventing the " Tata Nano " popularly known as " Lakhtakia " He has no doubt givencommon man an uncommon new year gift.

INTRODUCTION

Tata Nano is a rear-engined , four-passenger city car built by Tata Motors , aimed primarily

at the Indian market . The car has a fuel efficiency of around 26 kilometres per litre on the

highway and around 22 kilometres per litre in the city. It debuted at the 9th annual Auto Expo on January 10, 2008, at Pragati Maidan in New Delhi , India . The Nano had its

commercial launch on March 23, 2009 and a booking period from April 9 to April 25,

generating more than 200,000 bookings for the car. The cars started to be delivered to

customers after July 17 2009, with a starting price of Rs 100,000, which is approximately

equal to US$ 2,160 as of December 2009 This is cheaper than the Maruti 800 , its main
http://en.wikipedia.org/wiki/Rear-engine_designhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Transport_in_India#Automobileshttp://en.wikipedia.org/wiki/Transport_in_India#Automobileshttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/Pragati_Maidanhttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/File:Tata_Nano_.jpghttp://en.wikipedia.org/wiki/Rear-engine_designhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Transport_in_India#Automobileshttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/Pragati_Maidanhttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Maruti_800


45/116

competitor and next cheapest Indian car priced at Rs 184,641 ($3,988 U.S.). Tata had

sought to produce the least expensive production car in the world aiming for a starting

price of Rs 100,000 (approximately US$2,000 as of June 2009

"Nano" means "small" in Gujarati , the language of the founders of the Tata Group . "Nano"

from the SI prefix for one-billionth is derived from the Greek , meaning dwarf, and

is sometimes used to mean "small" in colloquial English

DESIGN

Ratan Tata , the Chairman of Tata Motors, began development of the world's cheapest

production car in 2003, inspired by the number of Indian families with two-wheeled rather

than four-wheeled vehicles. The Nano's development has been tempered by the company's

success in producing the low cost 4 wheeled Ace truck in May 2005.Contrary to speculation that the car might be a simple four-wheeled auto rickshaw , The

Times of India reported the vehicle is "a properly designed and built car". The Chairman is

reported to have said, "It is not a car with plastic curtains or no roof it's a real car."

To achieve its design goals, Tata refined the manufacturing process, emphasized

innovation and sought new design approaches from suppliers. The man behind the design

and engineering team is Girish Wagh. The car was designed at Italy's Institute of

Development in Automotive Engineering with Ratan Tata requesting certain changes,such as the elimination of one of two windscreen wipers. Many components of the Nano

are made in Germany by Bosch , such as fuel injection , brake system, Value Motronic

ECU, ABS and other technologies.
http://en.wikipedia.org/wiki/Production_carhttp://en.wikipedia.org/wiki/Production_carhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/SI_prefixhttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Tata_Acehttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/I.DE.A_Institutehttp://en.wikipedia.org/wiki/I.DE.A_Institutehttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Boschhttp://en.wikipedia.org/wiki/Boschhttp://en.wikipedia.org/wiki/Fuel_injectionhttp://en.wikipedia.org/wiki/File:Tata_Nano_yellow.jpghttp://en.wikipedia.org/wiki/Production_carhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/SI_prefixhttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Tata_Acehttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/I.DE.A_Institutehttp://en.wikipedia.org/wiki/I.DE.A_Institutehttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Boschhttp://en.wikipedia.org/wiki/Fuel_injection


46/116

MODEL VERSIONS OF TATA NANO

The Tata Nano offers an incredibly spacious passenger compartment which can

comfortably seat four adults. With a length of just 3.1 metres, width of 1.5 metres and

height of 1.6 metres, the Tata Nano has the smallest exterior footprint for a car in India but

is 21% more spacious than the smallest car available today. A high seating position makes

ingress and egress easy. Its small size coupled with a turning radius of just 4 metres,makes it extremely manoeuvrable in the smallest of parking slots.

The three trim levels and their key features available at launch are:

Tata Nano Standard (BSII* and BSIII*): The standard version, in three colour options,

single-tone seats, and fold-down rear seat;

Tata Nano CX (BSII* and BSIII*): In five colour options, with heating and air-

conditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, fold-down

rear seat with nap rest;

Tata Nano LX: (BSIII*) With the features of CX plus complete fabric seats, central

locking, front power windows, body coloured exteriors in three premium colours, fog

lamps, electronic trip meter, cup holder in front console, mobile charger point, and rear


47/116

spoiler. Many of these features are not available on current entry-level small cars in the

country.

TECHNICAL SPECIFICATIONSDIMENSIONS Overall Length 3099 mmOverall Width 1495 mm (& 1620 mm with ORVM)Overall Height 1652 mmWheelbase 2230 mmGround clearance 180 mmMin. TurningCircle Radius

4 m

Seating Capacity 4 personsFuel Tank Capacity

15 Liters

Kerb WeightNano 600 kgNano CX 615 kgNano LX 635 kgPayload 300 kg

ENGINE & TRANSMISSION Engine Type 624 cc, 2 cylinder, MPFIMaximum EngineOutput

35 PS @ 5250 rpm

Maximum Torque 48 NM @ 3000 +/-500 rpmMaximum Speed 105 kmphGradeability 30%Transmission Synchromesh on all forward gears,? sliding mesh on

reverse gear with overdrive on 4th gear

No. of Gears 4 Forward + 1 Reverse

SUSPENSIONFront Independent, Lower Wishbone, McPherson Strut with gas

filled dampersRear Independent, Semi Trailing arm with coil spring & gas

filled shock absorbers


48/116

BRAKES

Brake Type Dual Circuit, Vertical Split operated by tandem mastercylinder

Nano CX With Vacuum BoosterNano LX With Vacuum Booster

Front 180 mm dia. drum brake

Rear 180 mm dia. drum brake

WHEELS & TYRES Tyre Type Radial & TubelessFront Tyre size 135/70 R12Rear Tyre size 155/65 R12Spare Tyre size 135/70 R12Wheels 4 B x 12


49/116

OVERALL FEATURES

EXTERIOR DETAILS NANO NANO CX NANO LXColors Ivory

White,Racing Red,SummerBlue

Ivory White, RacingRed, Summer Blue,Champange Gold,Lunar Silver

Sunshine Yellow,Champange Gold,Lunar Silver

Body ColorBumpers

- - Yes

Body Color DoorHandles

- - Yes

ORVM (DriverSide)

Black Black Body Colored

Front Fog Lamps - - YesRear Fog Lamps - - YesWheel Covers Style-in-

SteelWheels

Style-in-Steel Wheels Half Wheel Covers

Clear lensHeadlamp &

Taillamp

Yes Yes Yes

Tinted Glasses - Yes YesAerokit Airdam Airdam AirdamFront Wiper &Washer

2 speed 2 speed 2 speed + Intermittent

Front Windshield Plain Tinted Tinted with Top BlueBand

Roof Beading - - YesSpoiler - - Yes

INTERIOR DETAILS NANO NANO CX NANO LXSeat Upholstery Single Tone

VinylDual Tone Vinyl Complete Fabric

Door Trim Single ToneVinyl

Dual Tone Vinyl Vinyl with Fabric insert

Roof Lining Jute Based Polyester Fabric Polyester FabricRear Parcel Shelf - Yes Yes


50/116

A & B Pillar Trims - Yes YesElectronic TripMeter

- - Yes

Instrument ClusterIllumination

Yes Yes Yes

Fuel Gauge Digital Digital DigitalFront Room Lamp Yes Yes YesSteering Wheel 2 Spoke 2 Spoke 3 Spoke

COMFORT & CONVENIENCEDETAILS NANO NANO CX NANO LXAC with Heater - Yes YesFront PowerWindows

- - Yes

Cup Holders in

Front Console

- - Yes

IRVM Plain Plain AntiglareGear Shift Console Basic Basic High End Console with

Provision for MobileCharger/ Cigarrettelighter

Magazine and coinHolder on all doors

- - Moulded Door Trim

Map pocketIntegral withDriver & CodriverSeat

Fabricpocket

Fabric pocket Separate plastic trim

Front SeatHeadrests

Integrated Integrated Integrated

Rear SeatHeadrests

- Integrated (WithNap Rests)

Integrated (With NapRests)

Sunvisor on Driver& Passenger side

Yes Yes Yes

Driver Seat withSlider

Yes Yes (With Recliner) Yes (With Recliner)

Passenger side Seat

with Slider

- Yes (With Recliner) Yes (With Recliner)

Front assist grips Yes Yes YesRear assist grips NA NA NAHead lamplevelling

Integralfeaturethroughinnovativesuspension

Integral featurethrough innovativesuspension design

Integral featurethrough innovativesuspension design


51/116

designLow Fuel WarningLamp

Yes Yes Yes

Rear Seat Folding Yes Yes Yes

SAFETY & SECURITYDETAILS NANO NANO CX NANO LXCentral Locking - - YesCenter HighMount Stop Lamp

Yes Yes Yes

LaminatedWindshield

Yes Yes Yes

Door Lock onDriver Side

Yes Yes Yes

Door Lock on

Passenger Side

- - Yes

Booster assistedbrakes

- Yes Yes

Front & Rear SeatBelts

Yes Yes Yes

Additional bodyreinforcements

Yes Yes Yes

Intrusion beam Integralfeaturethroughinnovative

door systemdesign

Integral featurethrough innovativedoor system design

Integral featurethrough innovativedoor system design

Radial Tubelesstyres

Yes Yes

STYLISH, COMFORTABLE

The Peoples Car, designed with a family in mind, has a roomy passenger compartment

with generous leg space and head room. It can comfortably seat four persons. Four doorswith high seating position make ingress and egress easy.

WHEN LAUNCHED, THE CAR WILL BE AVAILABLE IN BOTH

STANDARD AND DELUXE VERSIONS.


52/116

Both versions will offer a wide range of body colours, and other accessories so that the

car can be customised to an individuals preferences.

FUEL-EFFICIENT ENGINE

The Peoples Car has a rear-wheel drive, all-aluminium, two-cylinder, 624 cc, 35PS, multi

point fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine

is being used in a car with single balancer shaft. The lean design strategy has helped

minimise weight, which helps maximise performance per unit of energy consumed and

delivers high fuel efficiency. Performance is controlled by a specially designed electronic

engine management system.

MEETS ALL SAFETY REQUIREMENTS

The Peoples Cars safety performance exceeds current regulatory requirements. With an

all sheet-metal body, it has a strong passenger compartment, with safety features such as

crumple zones, intrusion-resistant doors, seat belts, strong seats and anchorages, and the

rear tailgate glass bonded to the body. Tubeless tyres further enhance safety.

ENVIRONMENT-FRIENDLY

The Peoples Cars tailpipe emission performance exceeds regulatory requirements. In

terms of overall pollutants, it has a lower pollution level than two-wheelers being

manufactured in India today. It follows Euro norms .


53/116

COLOURS

Color View

Front View Rear View

Racing Red

Summer Blue

Champagne Gold

Lunar Silver

Ivory White
http://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/white%20b.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/white.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/silver%20b.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/silver.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/gold%20b.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/gold.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/blue%20b.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/blue.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/red%20b_uni.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/red.jpg


54/116

Sunshine Yellow

NANO VS NANO

Mileage, Average And Fuel Economy

Tata Nano is available with three variants and its all three variants are available only with

petrol engine option. Tata Nano is equipped with 0.6L, 624cc petrol engine that produces

35PS power and 48Nm torque. This engine delivers excellent mileage so that Tata Nano

said to be the most fuel efficient car in Indian auto market. It offers mileage around 22

kmpl at urban roads while on highway it gives 26kmpl mileage.

Power

As we already mentioned that all three variants of Tata Nano are powered by 0.6L,

624cc, 2-cylinder, MPFI (Multi Point Fuel Injection) petrol engine with four speed manual

gearbox. It is the first time in Indian auto industry when any car is powered by two

cylinder engine. The 624cc power-plant of Tata Nano produces around 35PS power at

5250rpm and 48Nm of maximum torque at 2500~3500rpm. This small engine produces

enough power to cross the mark of 100kmph with excellent fuel efficiency.

Colors

Tata Nano is available with six vibrant colors that are Racing Red, Champagne Gold,

Summer Blue, Lunar Silver, Ivory White and Sunshine Yellow.

Racing RedIvory

White

Summer

BlueLunar Silver Champagne Gold Sunshine Yellow
http://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/yellow%20b.jpghttp://tatanano.inservices.tatamotors.com/tatamotors/images/colours/images/yellow.jpg


55/116

Available with Tata Nano Std and

Tata Nano Cx variants

Available with Tata Nano Cx and

Tata Nano Lx variants

Available with

Tata Nano Lx

Acceleration And Pick Up

The 0.6L, 624cc, 2-cylinder, MPFI (Multi Point Fuel Injection) petrol engine of Tata

Nano with four speed manual gearbox delivers sufficient power and torque so that the

acceleration of this car is not so bad. This engine makes Tata Nano able to cross

100kmph mark in 29.7 seconds and it can touch the top speed mark of 106kmph.

COMPARISON WITH OTHER CARS

NANO LX VS OTHER CARS

Details NanoCX

NanoLX

Maruti800 Std

Maruti800 AC

Alto AltoLX

AltoLxi

SantroNon-AC

SantroGL

SantroGLS

Airconditioner - - -

Heater - - -

Front PowerWindows - - - - - - - - - -

CentralLocking

- - - - - - - -

Body ColoredBumpers

- - - - - - - -

Handles &ORVM

- - - - - - - - -

Front & Rear

Fog Lamps- - - - - - - - -

Tinted Glasses - - -

Digital FuelGauge*

- - - - - - - -

TubelessTyres*

- - - - - - - -


56/116

* Features available in all three versions of Nano

OVERALL COMPARISON

Details Nano Maruti 800 Alto Santro

Base Model Nano M800 Std Alto Santro Non-AC

Plus Air Conditioner NanoCX/LX

M800 AC Alto LX/LXi Santro GL/GLS

Plus Heater Nano

CX/LX

Feature Not

Available

Alto LX/LXi Santro GL/GLS

Plus Tinted Glasses NanoCX/LX

M800 AC Alto LX/LXi Santro GL/GLS

Fully Loaded Nano LX M800 AC Alto LXi Santro GLS

Plus Front PowerWindows

Nano LX Feature NotAvailable

Feature NotAvailable

Santro GLS

Plus Body ColoredBumper, Door Handle &ORVM



Santro GLS (OnlyBody Colored Bumper)

Plus Central Locking Nano LX Feature NotAvailable


Santro GLS

Plus Front & Rear FogLamp



Feature Not Available

DIMENSION COMPARISON

Details Nano Maruti 800 Alto

Overall Length (mm) 3099 mm 3335 mm 3495 mm

Overall Width (mm)1495 mm (1620 mm withORVM) 1440 mm 1475 mm

Overall Height (mm) 1652 mm 1405 mm 1460 mm

Wheelbase (mm) 2230 mm 2175 mm 2360 mm

Ground Clearance (mm) 180 mm 170 mm 160 mm

Min. Turning Radius 4 m 4.4 m 4.6 m


57/116

Seating capacity 4 persons 4 persons 5 persons

Kerb Weight 600 kg (Nano) 650 kg (Std) 720 kg (Alto)

615 kg (Nano CX) 655 kg (AC) 735 kg (Alto LX/LXi)

635 kg (Nano LX)

ENGINE COMPARISON

Details Nano Maruti 800 Alto

Displacement (cc) 624 cc 796 cc 796 cc

Maximum Power 35 PS @ 5250 +/- 250 rpm 37.3 PS @ 5000 rpm 47 PS @ 6200 rpm

Maximum Torque 48 NM @ 3000 +/- 500 rpm 59 Nm @ 2500 rpm 62 Nm @ 3000 rpm

COST CUTTING FEATURES


58/116

The Nano's car boot does not open. Instead, the rear seats can be folded down toaccess the boot.

It has a single windscreen wiper instead of the usual pair. It has no power steering . The base model has only three lug nuts on the wheels instead of the usual four. The base model has only one side view mirror. Some use of plastic and glue in place of welded steel Manually operated side windows Air conditioning/heating not part of base model Airbags not part of base model

PREFERRED FINANCIERS

Tata Motors has entered into agreements with 15 preferred banks for the Tata Nano booking loan product. The preferred financial institutions are:-
http://en.wikipedia.org/wiki/Car_boothttp://en.wikipedia.org/wiki/Power_steeringhttp://en.wikipedia.org/wiki/Power_steeringhttp://en.wikipedia.org/wiki/Lug_nuthttp://en.wikipedia.org/wiki/Car_boothttp://en.wikipedia.org/wiki/Power_steeringhttp://en.wikipedia.org/wiki/Lug_nut


59/116

State Bank of India, Tata Motor Finance, State Bank of Patiala, ICICI Bank,

State Bank of Travancore, State Bank of Mysore, State Bank of Hyderabad, State Bank of Bikaner and Jaipur, State Bank of Indore, Axis Bank, Punjab National Bank, Federal Bank, Corporation Bank, Indian Bank,

Central Bank of India

SUPPLIERS OF TATA NANO

Supplier Part/systemTexspin Clutch BearingsBosch Gasoline injection system (diesel will follow), starter,

alternator, brake systemContinental AG Gasoline fuel supply system, fuel level sensor Caparo Inner structural panelsHSI AUTO Static sealing systems (Weather Strips)Delphi Instrument cluster Denso Windshield wiper system (single motor and arm)FAG Kugelfischer Rear-wheel bearingFicosa Rear-view mirrors, interior mirrors, manual and CVT shifters,

washer systemFreudenberg Engine sealingGKN DriveshaftsINA Shifting elementsITW Deltar Outside and inside door handlesJohnson Controls SeatingMahle Camshafts, spin-on oil filters, fuel filters and air cleaners

Saint-Gobain GlazingTRW Brake systemCeekay Daikin/Valeo Clutch setsVibracoustic Engine mountsVisteon Air induction systemZF FriedrichshafenAG

Chassis components, including tie rods

Behr HVAC for the luxury version
http://en.wikipedia.org/w/index.php?title=Texspin&action=edit&redlink=1http://en.wikipedia.org/wiki/Robert_Bosch_GmbHhttp://en.wikipedia.org/wiki/Continental_AGhttp://en.wikipedia.org/wiki/Caparo_Vehicle_Technologieshttp://en.wikipedia.org/w/index.php?title=HSI_AUTO&action=edit&redlink=1http://en.wikipedia.org/wiki/Delphi_(auto_parts)http://en.wikipedia.org/wiki/Densohttp://en.wikipedia.org/w/index.php?title=FAG_Kugelfischer&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ficosa&action=edit&redlink=1http://en.wikipedia.org/wiki/Freudenberghttp://en.wikipedia.org/wiki/GKNhttp://en.wikipedia.org/wiki/INAhttp://en.wikipedia.org/wiki/ITWhttp://en.wikipedia.org/wiki/Johnson_Controlshttp://en.wikipedia.org/wiki/Mahle_GmbHhttp://en.wikipedia.org/wiki/Saint-Gobainhttp://en.wikipedia.org/wiki/TRWhttp://en.wikipedia.org/w/index.php?title=Ceekay_Daikin/Valeo&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vibracoustic&action=edit&redlink=1http://en.wikipedia.org/wiki/Visteonhttp://en.wikipedia.org/wiki/ZF_Friedrichshafen_AGhttp://en.wikipedia.org/wiki/ZF_Friedrichshafen_AGhttp://en.wikipedia.org/wiki/Behr_GmbH_%26_Co._KGhttp://en.wikipedia.org/w/index.php?title=Texspin&action=edit&redlink=1http://en.wikipedia.org/wiki/Robert_Bosch_GmbHhttp://en.wikipedia.org/wiki/Continental_AGhttp://en.wikipedia.org/wiki/Caparo_Vehicle_Technologieshttp://en.wikipedia.org/w/index.php?title=HSI_AUTO&action=edit&redlink=1http://en.wikipedia.org/wiki/Delphi_(auto_parts)http://en.wikipedia.org/wiki/Densohttp://en.wikipedia.org/w/index.php?title=FAG_Kugelfischer&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ficosa&action=edit&redlink=1http://en.wikipedia.org/wiki/Freudenberghttp://en.wikipedia.org/wiki/GKNhttp://en.wikipedia.org/wiki/INAhttp://en.wikipedia.org/wiki/ITWhttp://en.wikipedia.org/wiki/Johnson_Controlshttp://en.wikipedia.org/wiki/Mahle_GmbHhttp://en.wikipedia.org/wiki/Saint-Gobainhttp://en.wikipedia.org/wiki/TRWhttp://en.wikipedia.org/w/index.php?title=Ceekay_Daikin/Valeo&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vibracoustic&action=edit&redlink=1http://en.wikipedia.org/wiki/Visteonhttp://en.wikipedia.org/wiki/ZF_Friedrichshafen_AGhttp://en.wikipedia.org/wiki/ZF_Friedrichshafen_AGhttp://en.wikipedia.org/wiki/Behr_GmbH_%26_Co._KG


60/116

Drr Lean Paint Shop

MERCHANDISE AND ACCESSORIES

The range of merchandise includes a Nano phone,Nanowatch ,T-shirts,etc.

These are made available online at www.Tatanano.co

market survey of tata nano in jammu region

Documents