market survey cum detailed techno economic feasibility
TRANSCRIPT
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Market Survey cum Detailed
Techno Economic Feasibility
Report on
Pan Masala Sada,
Meetha & Zarda
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Introduction
Pan Masala is a balanced mixture of
betel leaf with lime, areca nut, clove,
cardamom, mint, tobacco, essence
and other ingredients. It is an
agricultural product with herbal
properties, also available in hygienic
pack and pouches.
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It acts as a mouth freshener and
unlike other Western synthetic
pan masala made with chemical
and petroleum ingredients, the
Indian pan masala is safe. But
excessive use may have adverse
effect.
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The ingredients in pan masala
vary widely, depending on
personal taste and region. One
version of pan masala, guthka,
includes tobacco, which may be
f lavored or treated with various
additives.
As a result, sales are restricted or
banned in some regions, and
there is some confusion about pan
masala, with some people
dismissing all mixtures as
unhealthy, while others
distinguish between those with
tobacco and without it.
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Available in brands in India like 'Raj
Darbar', 'Paan Bahar', 'Goga',
'Rajnigandha', 'Tulsi', the paan masala
is consumed by all age groups and social
classes. The active chemical compounds
of betel nut are alkaloids called arecaine
and arecoline, arecaidine, arecolidine,
guracine (guacine), guvacoline, etc.
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which is comparable to nicotine due to
their stimulating and mildly intoxicating
characteristics. The culture of paan eating
rose to the zenith in North India as a mark of
cultural custom and sophistication, especially
in Lucknow and the North-east. In most of the
Hindu religious traditions, the raw areca nut
along with the betel leaf is offered to the deity
as an offering.
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Uses and Applications
Pan Masala is widely used for removing bad
odour to impart a pleasant feeling, used for
scenting the breath in order to impart a
pleasant feeling, for serving the guests and
friends and in the parties and functions. It is
also used as substances for tobacco chewing
and smoking. It can be used in the Hotel and
restaurants as well.
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Market Survey
Paan is consumed by an estimated 200-400
million people, mainly Indo-Asians and
Chinese. India is the largest consumer of
betel nut, or what we call the paan in the
world. It’s not without reason that India
tops the list of smokeless tobacco users in
the world with nearly 83 per cent
consumers.
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With its ban in most of the cities still the
fact remains that the gutkha and pan
masala industry in India is huge pegged
at anywhere between Rs 15,000 to Rs
20,000 crore. There is also a tax impact as
a result of the ban. Popular pan masala
brand Rajnigandha, produced by
Dharampal Satyapal (DS) Group, has 65
per cent market share.
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Dharampal Satyapal, with sales of
Rs 1,600 crore, is headquartered in
Noida. Pan Parag made by Kothari
Products has 11 per cent share in
tobacco-scented chewing pan
masalas. The company had revenue
of Rs 630 crorer in FY2010.
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It declined to comment if the brand’s
non-availability would impact its market
share. The production ban on most of
the big brands has led to a rise in
demand for lesser known brands and
such brands are commanding a
premium of over 200 per cent at present.
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PROJECT AT A GLANCE
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PROJECT AT A GLANCE (Rs. in lacs)
COST OF PROJECT MEANS OF FINANCE
Particulars Existing Proposed Total Particulars Existing Proposed Total
Land & Site Development Exp. 0.00 130.00 130.00 Capital 0.00 62.63 62.63
Buildings 0.00 27.20 27.20 Share Premium 0.00 0.00 0.00
Plant & Machineries 0.00 39.43 39.43 Other Type Share Capital 0.00 0.00 0.00
Motor Vehicles 0.00 4.00 4.00 Reserves & Surplus 0.00 0.00 0.00
Office Automation Equipments 0.00 11.25 11.25 Cash Subsidy 0.00 0.00 0.00
Technical Knowhow Fees & Exp. 0.00 5.00 5.00 Internal Cash Accruals 0.00 0.00 0.00
Franchise & Other Deposits 0.00 0.00 0.00 Long/Medium Term Borrowings 0.00 187.88 187.88
Preliminary& Pre-operative Exp 0.00 1.00 1.00 Debentures / Bonds 0.00 0.00 0.00
Provision for Contingencies 0.00 4.00 4.00 Unsecured Loans/Deposits 0.00 0.00 0.00
Margin Money - Working Capital 0.00 28.63 28.63
TOTAL 0.00 250.51 250.51 TOTAL 0.00 250.51 250.51
PROJECT AT A GLANCE
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Year Annualised Book Value
Debt Dividend Retained Earnings Payout Probable Market Price
P/E Ratio Yield Price/ Book Value
EPS CEPS Per Share Per Share Per Share
No.of Times
Rs Rs Rs Rs Rs % Rs % Rs %
1-2 8.93 10.72 18.93 24.00 0.00 100.00 8.93 0.00 8.93 1.00 0.00
2-3 12.00 13.56 30.93 18.00 0.00 100.00 12.00 0.00 12.00 1.00 0.00
3-4 15.04 16.40 45.97 12.00 0.00 100.00 15.04 0.00 15.04 1.00 0.00
4-5 17.99 19.18 63.96 6.00 0.00 100.00 17.99 0.00 17.99 1.00 0.00
5-6 20.84 21.88 84.80 0.00 0.00 100.00 20.84 0.00 20.84 1.00 0.00
PROJECT AT A GLANCE
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Year D. S. C. R. Debt / -Deposits
Debt
Equity as-Equity
Total Net Worth
Return on Net Worth
Profitability Ratio Assets Turnover
Ratio
Current Ratio
Individual Cumulative Overall GPM PBT PAT Net Contributi
on
P/V Ratio
(Number of times) (Number of times) % % % % % %
Initial 3.00 3.00
1-2 1.51 1.51 1.27 1.27 2.42 15.30% 9.80% 6.38% 280.07 31.93% 2.18 1.12
2-3 1.88 1.68 0.58 0.58 1.40 16.12% 11.47% 7.35% 277.40 27.11% 2.22 1.35
3-4 2.32 1.88 2.31 0.26 0.26 0.89 16.67% 12.66% 8.05% 315.86 27.01% 2.16 1.61
4-5 2.84 2.09 0.09 0.09 0.60 17.02% 13.51% 8.56% 354.31 26.93% 2.06 1.89
5-6 3.46 2.31 0.00 0.00 0.43 17.23% 14.11% 8.93% 392.77 26.87% 1.94 2.56
PROJECT AT A GLANCE
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BEP
BEP - Maximum Utilisation Year 5
Cash BEP (% of Installed Capacity) 43.72%
Total BEP (% of Installed Capacity) 45.38%
IRR, PAYBACK and FACR
Internal Rate of Return .. ( In %age ) 33.54%
Payback Period of the Project is ( In Years ) 2.814 Years
Fixed Assets Coverage Ratio ( No. of times ) 8.170
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1. DISTRICT PROFILE & GEOTECHNICAL SITE CHARACTERIZATION1.1. General1.2. Physical Characteristics1.3. Climate & Rainfall1.4. Map1.5. Transportation and Communications1.6. Economy and Industry
2. INTRODUCTION2.1. Active Compounds in Paan Masala2.2. What is Masala?2.3. Difference between Gutkha and Pan Masala
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3. PROPERTIES
4. USES
5. B.I.S. SPECIFICATIONS
6. MARKET SURVEY6.1. Central Excise and Customs Duty Structure on Other Tobacco Products in India6.2. Excise/Custom Duty Collected from Tobacco Products in India6.3. MPCE Class-wise Per 1000 Distribution of Households
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7. EXPORT & IMPORT STATESTICS OF INDIA7.1. Export Statistics Data Pan Masala
8. MANUFACTURING PROCESS OF SADA PAN MASALA8.1. Basic Raw Material Required8.2. Formulation8.3. Process Details8.4. Making of Lime and Katha Solution
9. PROCESS FLOW DIGRAM OF SADA PAN MASALA
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10. MANUFACTURING PROCESS OF MEETHA PAN MASALA10.1. Formulation10.2. Process Details10.3. Making of Lime and Katha Solution
11. PROCESS FLOW DIAGRAM OF MEETHA PAN MASALA
12. MANUFACTURING PROCESS OF ZARDA12.1. Basic Raw Materials Required12.2. Formulation12.3. Process
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13. PROCESS FLOW DIAGRAM OF ZARDA
14. SUPPLIERS OF PLANT & MACHINERY14.1. Blade Type Cutter14.2. Impact Pulverizer14.3. Mixer14.4. Tray Dryer14.5. Kneading Machine14.6. Shifter
15. SUPPLIERS OF RAW MATERIAL15.1. Betel Nut15.2. Katha( Acacia Catechu)
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15.3. Lime15.4. Pepper Mint15.5. Rose Petals15.6. Sugar Powder15.7. Tobacco Leaves15.8. Cardamom15.9. Cinnamon
16. PRODUCT, PLANT MACHINERY & RAW MATERIAL PHOTGRAPHS16.1. Impact Pulverizer16.2. Supari Blade Type Cutter
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16.3. Shifter Dry16.4. Betel Nuts16.5. Katha (Acacia Catechu)16.6. Lime16.7. Pepper Mint16.8. Rose Petal16.9. Sugar Powder Tobacco Leaves16.10. Cardamom16.11. Cinnamon17. PLANT LAYOUT
18. QUOTATION OF PLANT, MACHINERY AND EQUIPMENTS FROM SUPPLIER
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Pan Masala Sada, Meetha & Zarda
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