market segmentation: lov vs vals approaches
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Market Segmentation: LOV vs VALS ApproachesTRANSCRIPT
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Research in Brief Alternative Measurement Approaches to Consumer Values: The ...LYNN R KAHLE; SHARON E BEATTY; PAMELA HOMERJournal of Consumer Research (1986-1998); Dec 1986; 13, 3; ABI/INFORM Globalpg. 405
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