market research surveys
DESCRIPTION
Market Research Surveys By Opinionmeter will give you automated and real-time survey tools that are integrated with standard hardware platforms and software.TRANSCRIPT
8/25/10
Market Research SurveysUsing technology-based market research tools to capture real-time Voice-of-the-Customer feedback
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8/25/10
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Traditional Market Research
Paper-based surveys Taken by phone or mail Professional developers required to code, deploy, collect & format data for analysis
Technology-based Research
Mobile, Web or Standalone devices Point-of-Experience feedback in real-time Real-time Satisfaction alerts to onsite staff Schedule delivery of your Customized Reports
Traditional vs. Technology-based Research Methods
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Traditional vs.Technology-based Research Methods
Traditional Market Research
Expensive to set up & run Lack of development efficiencies for multiple surveys Historically low rate of return Takes months to receive actionable data
Technology-based Research
Author once, deliver anywhere Real-time market research On-site, on-time, on demand Cost-effective, easy to manage Immediate access to actionable data from anywhere Quick formatting for customized analysis
Benefits
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Interactive survey devices let you
Author Once, Deliver Anywhere
• Survey Kiosks – standalone feedback stations automate the collection of large survey samples from business service lobbies. Ideal applications include Retail, Food Service and Healthcare consumer research.
• Tablet Surveys – mobile & portable for in-the-field surveying. Diverse audience include: patients, passengers, customers, visitors, exhibitors.
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8/25/10
Interactive survey devices give you
Real-Time Market Research
• Handheld PDA Surveys – ideal mobile survey devices with long-life battery for in the field research.
• Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth!
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Interactive survey devices give you
Real-Time Market ResearchAt a fraction of the cost.
• Web-enabled Survey Devices – rapidly deploy sophisticated, branded, multilingual surveys to capture real-time feedback from your customer’s moment-of-truth – the place and time where they interact with your product or service.
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Opinionmeter Serves a Broad Spectrum of Industries Worldwide
Workforce Education Transportation
Retail
Healthcare Hospitality Government
Financial
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Device and Industry Survey Examples
Tablet iPad
PDA Kiosk
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Use Opinionmeter’s Feedback Management Platform to Conduct
Market Research Campaigns• Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile phones, Stand-alone Kiosks, Web or Paper. The same survey can run on all devices.• Real-time customer feedback - from the Point-of-Experience• Satisfaction Alerts - Real-time alerts facilitate customer service recovery• Unique combination of reporting - use core questions across the enterprise to identify key drivers of patient satisfaction – and use local level questions in the same survey.• Digital Signage - Media Content management • Opinionmeter’s SurveyManager can be delivered via our hosted service model or run on-site in your own environment.
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SurveyManager Report Features
Standard Summary Reports Customer Satisfaction Scores
Customized Dashboards
Unlimited Cross Tabulations Graphs and Chartswithin Reports
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SurveyManager Report Features, continued.
Trend Analysis Customer Satisfaction Scores
Net Promoter Score
Automated ReportingTemplates
Graphs and Chartswithin Reports
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8/25/10
Market Research Surveys By Opinionmeter
• Automated, real-time survey tools• Integrated with standard hardware platforms and software• Invaluable customer insight captured at the Point-of-Experience• Immediate, actionable data• Reports and data accessible from any Web browser• Easy, convenient and cost-effective
Opinionmeter International, Ltd.1-888-OPMETER
www.opinionmeter.com
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