market research services
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Credential PresentationTRANSCRIPT
Today, you have to run faster to stay in the same place…
Our Credentials
Presentation Flow
The Research Case
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User Research
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About Us Retail, FMCG and Rural NGO Research and Resourcing
Services
Since January 2009
Start-up Venture of Marketing Research Mavericks
Don’t Stop at Data Mining
Shape Solutions and Alternatives that are best
Simplify Research for Quick Decision Making
Application of Advanced Statistical Tools to Problem Solving
Research that is Self-Explanatory and Practical
Above All – LOW COST RESEARCH
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Ab o u t U s
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Th e b u s in e s s c a s e
Usability
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What kind of Research do we do?
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Ab o u t U s
Th e b u s in e s s c a s e
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Market Research and Brand Consulting Services
Quantitative Research Experience
Usage and attitude studies
Product and concept tests
Product design (conjoint) studies
Pricing research studies
Brand health tracking studies
Brand and advertising tracking
Retail Store Audits
Customer satisfaction studies
Demand estimation studies
Market Research Training using SPSS
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Ab o u t U s
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BTL and Marketing Plan New Product Launch Plans Positioning Research Brand Equity Studies Benefit Laddering Annual Report Writing Internet Research Communication Pretesting Communication Skill Building Rural Research Methods for NGOs Rural Projects Cost Benefit Analysis Corporate Presentations Sales and Retail Trainings
Pure User Research “Out of the box” market insights
Unlike big agencies, experienced researchers execute your projects
Detailed attention to your projects
Actionable context rich analysis
Enable DECISION MAKING
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U s e rR e s e a r c h
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Th e b u s in e s s c a s e
About Us
Techniques
Domains
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User Research
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D o m a in s
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Th e b u s in e s s c a s e
About Us
Techniques
Techniques
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Th e b u s in e s s c a s e
User Research
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About Us
Te c h n iq u es
Techniques
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Te c h n iq u es
Output and Tools – Software Used for Analysis
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Th e b u s in e s s c a s e
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About Pure IT
Te c h n iq u es
Team – Vinod Shukla (Practice Head)
12 years of Marketing and Marketing Research experience
Worked with A&M, Amul, Reckitt Benckiser, Paras, Pantaloon, and Safal
New Product Development and Launch Specialist
Launched products like Amul Mithai Mate, Dal Analogue, Safal Processed Foods
Range, Paras Dahi, Paras Nimbu Paani, Paras UHT, Yoghurt Drink, Mr.Shine, Colin,
Harpic, Lizol
Store Designed - Safal Pure Veg and Safal Daily Fresh
Post graduate diploma in Rural Management from IRMA
Specialization in Multivariate Data Analysis and Sales and Distribution Management
Earned Honours in Journalism from Delhi University standing Second in Order of
Merit. Ex-Columban.
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Facilities On-Time Delivery
Software Tools Demystified - Research Explanation Modules
shared for thorough understanding of Tools Application to
Data
Statistical Data Softwares Shop for purchasing tools
Hands On Research
Triangulation
Data Check
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F a c i li t ie s
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Th e b u s in e s s c a s e
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Clients
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C lie n t s
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Thank You!Vinod Shukla
Founder, Chief Researcher and Consultant
To reach us just Dial :
T: 9868897308
Email: [email protected]
Blog: http://marketstrat-research.blogspot.com
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