market research report : wi-fi market in india 2011
DESCRIPTION
For the complete report, get in touch with us at : [email protected] The first reference of Wireless Fidelity or Wi-Fi can be tracked back all the way to the year 1985 but not until recently it started attracting the attention of the Indian consumers both business and general users. Wi-Fi allows the users to take advantage of the wireless networking through internet and intranet along with the flexibility of multiple usage location and multiple devices. With more and more mobile devices such as smartphones, Tablet PCs and laptops being equipped with Wi-Fi chips, usage of wireless broadband via the same has seen significant growth. Increasing numbers of Wi-Fi equipments offering and variations of the same ensures a promising market for Wi-Fi in India. The report begins with ‘Introduction’ section covering overview regarding Wi-Fi which provides basic idea regarding the wireless technologies with some technical details. It also elaborates the process of Wi-Fi transmission of wireless radio signals & receival of it by various compatible devices in different locations. The ‘Market Overview’ section elaborates global & domestic market state of Wi-Fi products & services. It also provides statistical information regarding Wi-Fi enabled devices, shipment of Wi-Fi products, enterprise Wi-Fi market, global Wi-Fi hotspots and its growth. Market overview of Wi-Fi in India covers similar information regarding Wi-Fi equipments, devices, Wi-Fi hotspot deployment and market share by major Wi-Fi equipment manufacturers. ‘Wi-Fi Technology Snapshot’ sub-section briefs about the various revisions of the Wi-Fi technologies till date with technical information such as frequency channel, bandwidth and disadvantages for each. The ‘Wi-Fi Value Chain’ provides basic idea regarding the flow of Wi-Fi products from producer to end users. Next the locations of major Wi-Fi hotspots in various states & cities in India are stated & highlighted on a map. It is followed by ‘Scope in India’ section which discusses the advantages of Wi-Fi, scope of the same in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for Wi-Fi Next, ‘Selection Criteria’ highlights the prime factors which the users consider upon before buying Wi-Fi equipments and other WLAN hardware products. It will provide a fundamental idea regarding the generic & technical aspects on which the user emphasize more on, hence help the vendors focus on prime factors of such products. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for Wi-Fi adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. In the ‘Major Players’ section the major Wi-Fi equipmentTRANSCRIPT
Wi-Fi Market in India
November 2011
2
SAMPLE
Executive Summary
Drivers:
Market
Drivers &
Challenges
Vendor Opportunity
Competition
�Overall market size of WLAN in India grew to INR a1 bn in 20-- from INR a2 bn in 20--
�Globally Wi-Fi market size in terms of revenue is INR a3 bn as on 20--
�Wi-Fi element1 deployment has gone up by a4% between 20-- and 20--
�Wi-Fi and wireless mesh are the core wireless technologies vartical1 & vartical2 are implementing for quality1, quality2 & quality3 deployment
�Opportunity1
�Opportunity2
�Opportunity3
Challenges:
Major Wi-Fi Product Players
Player1 Player2 Player3
Player4 Player5 Player6
� Introduction of 3G Network
� Lack of Wi-Fi Service Providers & Hot-
Spots
� New Draft of Cybercafé Regulation by
Government
�Greater Availability of Wi-Fi Enabled
Wireless Devices
� Increase in Disposable Income
�Rising Enterprise Mobility Needs
� Ease of Use in Domestic Environment
�Growing Demand for Wireless Network in
Specific Sectors
WI-FI MARKET IN INDIA 2011.PPT
3WI-FI MARKET IN INDIA 2011.PPT
•Introduction
•Market Overview
•Scope in India
•Selection Criteria
•Drivers and Challenges
•Major Players
•Vendor Opportunity
•Key Trends & Developments
•Strategic Recommendation
4
SAMPLE
Introduction
WI-FI MARKET IN INDIA 2011.PPT
Wi-Fi (Wireless Fidelity) Overview
• Wi-Fi is a wireless network technology which uses radio waves like mobile phones, Television & radio broadcast signals
� Wi-Fi is a technology used to build WLAN (Wireless Local Area Network) environment for personal or commercial need
� It is a wireless network where wireless data transaction occurs over distances of a few a1 feet using high frequency signals
� Typically a Wi-Fi router or a Wi-Fi access point have the range of a2 feet indoors & a3 feet outdoors in terms of service area
• Devices with Wi-Fi capability such as desktop PCs, laptops, Tablets, smartphones & other devices can access internet
and intranet wirelessly via the access points or directly from the Wi-Fi hotspots
Wi-Fi Transmission & Access Process
Element3
Element2
Element1
Element6
Element5
Element8
Element7
Element4
Source:
5
SAMPLE
WI-FI MARKET IN INDIA 2011.PPT
Wi-Fi market in India witnessed significant growth over the
past d1 years
• Overall market size of WLAN grew to INR a1 bn in 20-- from INR a2 bn in 20--
• Approximately a3 mn Wi-Fi devices were shipped to India in 20--
� Amongst the total numbers of Wi-Fi devices, a4 mn where smartphones and feature phones in 20-- which is expected to reach a5 mn approximately by 20--
� Most of the newer mobile phones which accounts for smartphones & feature phones come with Wi-Fi capability
• Wi-Fi hotspot deployment has gone up by a6% between 20-- and 20--
• Wi-Fi and wireless mesh are the core wireless technologies enterprises & SMBs are implementing for quality1, quality2 & quality3 deployment
• Quality4 and quality5 has been the prime reason for the rapid adoption of Wi-Fi
• Based on market share player1 is a major player in both home & enterprise segment with their Wi-Fi products
Market Overview – India
Wi-Fi Equipments Market – Size, Growth & Share
c3
c1
c4 Player3
Player5
Player1
Player4
Player2
INR bn
b3
20--20--
Source:
6
SAMPLE Wi-Fi Value Chain
WI-FI MARKET IN INDIA 2011.PPT
Element3
Element4
Element1
Element2
Element5
Element11Element10
Element6 Element7 Element8
Element9
Source:
7
SAMPLE
WI-FI MARKET IN INDIA 2011.PPT
Major Wi-Fi Hotspots in India
Major States No. of Wi-Fi Hotspots
Andhra Pradesh X1
Delhi X2
Goa X3
Gujarat X4
Haryana X5
Karnataka X6
Kerala X7
Maharashtra X8
Orissa X9
Punjab X10
Rajasthan X11
Tamil Nadu X12
Uttar Pradesh X13
West Bengal x14
Major States with Wi-Fi Hotspots Major Wi-Fi Cities
Ahmedabad (127)
Bangalore (503)
Chennai (212)
Trivandrum (16)
Hyderabad (233)
Mumbai
(206)
Pune
(189)
Delhi (237)
Vizag (8)
Cochin (45)
Noida
(10)
Mysore (8)
Gurgaon (40)
Kozhikode (10)
Baroda
(11) Kolkata (106)
Note 2: Based on cities with no. of Wi-FI hotspots greater than 5
Note 1: The list is not exhaustive
Source:
8
SAMPLE
WI-FI MARKET IN INDIA 2011.PPT
Scope in India – Across Verticals (-/-)
Sector2
• Education sector consists of schooling, higher education (graduation, post-graduation & PhD
programs) and vocational education (professional and specialized education)
• Market size of the sector can be presented in the combined form of INR a1 tr and a2 mn students
per annum as of 20--
• Wi-Fi enabled campuses are growing day by day as it provides the scholars to feature1, feature2
for application1 & application2
• It also allows area1 & area2 the flexibility to use internet & intranet wirelessly at any location in &
around the campus
• Indian healthcare industry is estimated to grow from the current INR b1 tr to over INR b2 tr by 20-
-
• Healthcare can be broadly categorized into ‘Healthcare Equipments & Services’ and
‘Pharmaceuticals & Biotechnology’
• Internet & intranet is essential for any institution which holds true for healthcare sector as well
• Healthcare businesses can utilize new age technology such as area21, area22, area23, area24,
area25, area26, area27, area28
Sector1
• India houses colossal consumer base for various products and services in urban as well as in rural areas
• With rising economy & income levels of citizens across the nation, opportunities for companies belonging to various
industries have intensified furthermore leading to newer technology adoption including Wi-Fi
• The major industries where Wi-Fi products hold immense opportunities are briefed below
Source:
9
SAMPLE
Wi-Fi Selection Criteria
WI-FI MARKET IN INDIA 2011.PPT
Criteria1
• dddddddddddddddddddddddd
• Eeeeeeeeeeeeeeeeeeeeeeeee
• fffffffffffffffffffffffffffffffffffffffffffff
Criteria2
• aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
• Bbbbbbbbbbbbbbbbbbbbbbbbbbbbb
• ccccccccccccccccccccccccccccccccccc
Criteria3
• gggggggggggggggggggggggggg
• Hhhhhhhhhhhhhhhhhhhhhhhh
• iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Criteria4
• nnnnnnnnnnnnnnnnnnnnnnnnnnnn
• Pppppppppppppppppppppppppppp
• qqqqqqqqqqqqqqqqqqqqqqqqqqqq
Criteria5
• jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj
• Kkkkkkkkkkkkkkkkkkkkkkkkkkkkk
• mmmmmmmmmmmmmmmmm
Source:
10WI-FI MARKET IN INDIA 2011.PPT
Drivers & Challenges
Drivers
Greater Availability of Wi-Fi Enabled
Wireless Devices
Increase in Disposable Income
Rising Enterprise Mobility Needs
Ease of Use in Domestic Environment
Growing Demand for Wireless
Network in Specific Sectors
Challenges
Introduction of 3G Network
Lack of Wi-Fi Service Providers & Hot-
Spots
New Draft of Cybercafé Regulation by
Government
11
SAMPLE Major Wi-Fi Product Players (-/-)
Corporate Information Business Highlights
Company Snapshot: company1
Sales Intelligence
Mr. X1
Managing Director – Indian
Sub Continent
Ms. X2
Director Channel Sales - India
Mr. X3
Business Manager
Professional History
Senior VP & GM at Star India Pvt Ltd
Country Manager Entertainment & Devices Division at Microsoft Corporation
Professional History
National Sales Manager at Microsoft India
Channel Sales Manager at Ingram Micro India Pvt Ltd
Professional History
Senior IP Counsel at Belkin International, Inc.
Associate Counsel at Aristocrat Technologies, Inc.
Other
ICS
Other
Annamalai University
Other
John Marshall School of Law
Head Quarters Country1
Industry Industry1
No. of.
Employees---
Website www.----.com
• aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
• bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
• Ccccccccccccccccccccccccccccccccccccccc
• Ddddddddddddddddddddddddddddddd
• eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
WI-FI MARKET IN INDIA 2011.PPT
Source:
12
SAMPLE
WI-FI MARKET IN INDIA 2011.PPT
Areas such as area1, area2 and area3 provide ample
opportunities for the vendors
Area1
• aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
• Bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
• Cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
• vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Area2
• dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
• Eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
• Fffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
• nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
• Ppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp
• qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
Area3
Vendor Opportunity
• gggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggg
• Hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
• iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Source:
13
SAMPLE WI-FI MARKET IN INDIA 2011.PPT
Some recent developments & trends in the domestic market
Key Trends & Development
Trends & Developments Description
Development1• aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
• Bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
Development2• Cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
• vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Development3• dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
• Eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
Trend1• Fffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
• nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
Trend2• Ppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp
• qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
Trend3• gggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggg
• Hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
Source:
14
SAMPLE
Strategic Recommendations (-/-)
• Ppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp
• qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
Source:
WI-FI MARKET IN INDIA 2011.PPT
Recommendation1
• aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
• bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
Recommendation2
• cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
• dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
• eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
15
Thank you for the attention
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.
Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.
The Wi-Fi Market in India report is a part of Research on India’s Information Technology Series. For more detailed information or customized research requirements please contact:
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.
or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior
permission is required for guidelines on reproduction.
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
Kalyan Banga
Phone: +91 33 4064 6215
E-Mail: [email protected]
Gagan Uppal
Phone: +91 22 4098 7530
E-Mail: [email protected]
Our other offerings in the IT Series:•e-Commerce Market in India 2011
•Security Software Market in India 2011
•CRM Market in India 2011
•ERP Market in India 2011
•Enterprise Mobility Market in India 2011
•Tablet PC market in India 2011
•Cloud Computing Market in India 2011
WI-FI MARKET IN INDIA 2011.PPT