market research report : solar photovoltaic market in china 2011

Solar Photovoltaic Market – China

March 2011

2SOLAR PHOTOVOLTAIC MARKET IN CHINA 2011.PPT

SAMPLE

Executive Summary

Market

Drivers &

Challenges

Trends

Competition

� China is the largest PV cell manufacturing country in the world accounting for a share of x% of the global

production capacity in 20--

� It also has the largest production base for modules with a share of y% in 20--

� Market comprises of a large number of domestic players and constantly increasing participation from foreign

players

� Adaptation of new thin film technologies

� New applications of solar PV technology

� International participation

Player 4 Player 5Player 2Player 1 Player6Player 3

Foreign Players Domestic Players

�Drivers: Economic growth and demand for energy, Geographical advantages and vast solar resources, Huge

export market, Solar subsidies, Strong investment potential and Low carbon footprint

�Challenges: Shortage of silicon supply and recycling limitations, High costs of electricity generation and

Technological challenges

Government

Initiatives

� Renewable Energy Law

� Feed-in-Tariff

� MOHURD Subsidy (Solar Roofs Program)

� The Golden Sun Program

� Government Support Policies

� Rural Electrification Programme


•Introduction

•Market Overview

•Drivers & Challenges

•Government Initiatives

•Trends

•Competition

•Key Developments


SAMPLE

China is gradually shifting focus towards its renewable

energy (RE) resources

• Principal renewable sources of energy are:

� Wind Energy

� Hydropower

� Biomass

� Solar Energy

• China spent USD x bn on renewable energy in 200-

and the government plans to invest USD y bn on it

over the next five years

• In 200-, it added n GW of renewable power capacity ,

accounting for about m% of the country’s final

energy consumption

• China aims for a% of final energy consumption from

renewables by 20-- targeting about b GW of hydro, c

GW of wind, d GW of biomass, and e GW of solar PV

• The solar energy market has been developing

constantly due to strong technological innovations

coupled with government initiatives

China Renewable Energy (RE) Market Average Annual Growth of RE Capacity

Source:

China’s Renewable Energy Capacity Targets

Solar PV

(Grid-tied)

0

Bio-diesel

Production

Wind PowerSolar

Thermal

Power

Solar PV

(Utility scale)

200- only

200—200-

GW

0

2020e2010e2005

Hydropower

Wind Power

Biomass

Solar PV


SAMPLE

China has been growing rapidly and is the largest producer

of PV cells and modules in the world

• China has become the global hub for manufacturing

of photovoltaic cells

• It is the largest PV cell manufacturing country in the

world accounting for a share of x% of the global

production capacity in 20--

• It also has the largest production base for modules

with a share of y% in 20--

• China has registered a phenomenal CAGR of z% in

the production of PV cells between 200- -200-

• Over USD p bn revenue per year is added by solar PV

market at a CAGR of over q%

• Over 150--- jobs were linked to this sector in 200-

Market Overview

Capacity and Production of Solar PV Modules

Source:

GW

0

Y%

2012e2007 2008 2010e 2011e2009

Solar cell production

Solar cell capacity

200920082007

GW

2010e 2011e 2012e

X%

0

Solar module capacity

Solar module production

Capacity and Production of Solar PV Cells


Drivers & Challenges – Summary

Solar subsidies

Huge export market

Low carbon footprint

Strong investment potential

Geographical advantages and vast

solar resources

Economic growth and demand for

energy

Drivers

Shortage of silicon supply and

recycling limitations

Technological challenges

High costs of electricity generation

Challenges


Government Initiatives - Summary

`

Renewable Energy Law

Rural Electrification Programme

Government Support Policies

MOHURD Subsidy (Solar Roofs Program)

Key Initiatives

The Golden Sun Program

Feed-in-Tariff


Key

Trends

Adaptation of new thin film

technologies

International participationNew applications of solar PV

technology

Trends – Summary


SAMPLE

Domestic Players in the Market (11/13)

• Company A has formed strategic partnership with x to jointly develop the global solar PV market

� The cooperation will help G expand its market in on-grid applications for PV power stations

• It completed a X MW on-grid power station project in South Korea

� The company provided technical guidance, equipment selection, and other services to the engineering, procurement and construction

firm based in South Korea

• It also constructed its Y MW manufacturing line which has commenced commercial production

� This brought the company’s annual manufacturing capacity to Z MW

Source:

Headquarters - - - -

Founded - - -

Products - - -

Key People X – Chairman and CEO

Company Snapshot: Company A

Business Highlights

Corporate Information Financial Performance

Profit / Loss

Revenue

0

200920082006 2007

Profit

USD mn

Revenue

USD mn


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