market research report : smartphone market in china 2014 - sample
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Smartphone Market – China
July 2014
2
Executive Summary
Market Overview
Drivers & Challenges
Trends
Competitive Landscape
Smartphone market in China is valued at USD x1 bn in 20-- and is poised to reach USD x2 bn by 20--
China is presently the largest market for cellular devices globally and hence presents tremendous potential for further evolution of the smartphones sector
Increasing popularity of android based phones
Hardware trends
Customized smartphones catering to the local market
Major Players
ZTE Corporation Coolpad Group Ltd. Huawei Technology
Company Ltd. Apple Inc
Drivers:
–Rising disposable income levels
–3G services in China
–Popularity of mobile internet
–Advanced features and applications
–Falling price levels
Challenges:
–Security threats
–Dominance of counterfeit and smuggled goods
SMARTPHONE MARKET IN CHINA 2014.PPT
3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Regulations
•Drivers & Challenges
•Trends
•Competitive Landscape
•Market Opportunities
•Strategic Insights
•Appendix
SMARTPHONE MARKET IN CHINA 2014.PPT
4
Economic Indicators (1/3)
Current Account Balance
Exchange Rate: Half Yearly
364.43
287.48238.50213.70201.72
237.62
0
100
200
300
400
USD bn
2015e 2014e 2013e 2012 2011 2010
6.176.18
6.16
6.12
6.11
6.15
6.12
6.106.08
6.10
6.12
6.14
6.16
6.18
5/1/14 4/1/14 3/1/14 2/1/14 1/1/14
6.11
6.09
6.10
USD/INR
6.16 6.16 6.17
6.14
Period Low Period High Period Average
TELEVISION MARKET IN CHINA 2014.PPT
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Smartphones are cellular phones with multiple diverse features capable of performing advanced operations
•Text
Smartphone – Overview
Exclusive features Description
Text •Text
Text •Text
Text •Text
Text •Text
SMARTPHONE MARKET IN CHINA 2014.PPT
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China is one of the major markets for smartphones manufacturers and their operating systems
Market Overview – China (1/3)
Smartphone – Market Size & Growth
• Text
0
50
100
150
200
INR bn
X%
20--
x6
20--
x5
20--
x4
20--
x3
20--
x2
20--
x1
SMARTPHONE MARKET IN CHINA 2014.PPT
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Drivers & Challenges – Summary
Drivers
Rising disposable income levels
Falling price levels
3G services in China
Popularity of mobile internet
Advanced features and applications
Challenges
Security threats
Dominance of counterfeit and smuggled goods
SMARTPHONE MARKET IN CHINA 2014.PPT
8
Trends- Summary
Key Trends
Focus on Rural India
More Selling Points Increased Number of
Players
SMARTPHONE MARKET IN CHINA 2014.PPT
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Public : Domestic Company – Company 1
Key People
Products and Services
City A
Company Information Offices and Centres – India
Corporate Address
Block ABC
City XYZ
Tel No. 123456
Fax No. 1234567
Website http://www.abc123com/
Year of Incorporation 20--
Category Products/Services
Product 1 P1,p2,p3
Name Designation
ABC abc
XYZ xyz
MNO mno
SMARTPHONE MARKET IN CHINA 2014.PPT
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Financial Snapshot Key Ratios
Financial Summary
Public: Domestic Company – Company 1
• The company incurred a net profit of INR A mn in FY 20--, as compared to net profit of INR B mn in FY 20--
• The company reported total Income of INR X mn in FY 20--, registering an increase of r % over FY 20--
• The company earned an operating margin of d1 % in FY 20-- an decrease of k % points over FY 20--
• The company reported debt to equity ratio of g in FY 20--, an increase of r % over FY 20--
Financial Summary
Indicators Value (DDD/MMM/YYYY) Market Capitalization (INR) a
Total Enterprise Value (INR) b
EPS (INR) c
PE Ratio (Absolute) d
Particulars y-o-y change
(20-----) 20-- 20-- 20-- 20--
Profitability Ratios Operating Margin a1 a a2 a3 a4
Net Margin b1 b b2 b3 b4
Profit Before Tax Margin c1 c c2 c3 c4
Return on Equity d1 d d2 d3 d4
Return on Capital Employed e1 e e2 e3 e4
Return on Working Capital f1 f f2 f3 f4
Return on Assets g1 g g2 g3 g4
Return on Fixed Assets h1 h h2 h3 h4
Cost Ratios Operating costs (% of Sales) i1 i i2 i3 i4
Administration costs (% of Sales)
j1 j j2 j3 j4
Interest costs (% of Sales) k1 k k2 k3 k4
Liquidity Ratios Current Ratio l1 l l2 l3 l4
Cash Ratio m1 m m2 m3 m4
Leverage Ratios Debt to Equity Ratio n1 n n2 n3 n4
Debt to Capital Ratio 01 o o2 o3 o4
Interest Coverage Ratio p1 p p2 p3 p4
Efficiency Ratios Fixed Asset Turnover q1 q q2 q3 q4
Asset Turnover r1 r r2 r3 r4
Current Asset Turnover s1 s s2 s3 s4
Working Capital Turnover t1 t t2 t3 t4
Capital Employed Turnover u1 u u2 u3 u4
Improved Decline
Net Income Revenue
0
2
4
6
0.00
0.05
0.10
0.15
20--
x4
20--
x3
20--
x2
20--
x1
SMARTPHONE MARKET IN CHINA 2014.PPT
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Key Recent Developments
Key Business Segments Key Geographic Segments
Public: Domestic Company – Company 1
Description News
Overview • It sells product A under the brand name of ‘abg’ & ‘def’
Production facilities • In India the company has k manufacturing hubs and j marketing offices
Shareholding pattern • Promoters of the company hold j % of the share while k % is held by general public
Clients • Clients are spread across ghj countries spanning across t continents
Investments • The company wants to invest INR K mn in a company through a joint venture in Country 2 producing product a and product b
• So far the company invested INR 0.C mn in company A in country A
0
2,000
4,000
6,000
20--
d
20--
c
20--
b
20--
a
Enamelled Wire and Strips
0
2,000
4,000
6,000
20--
c1
20--
b1
20--
a1
India
SMARTPHONE MARKET IN CHINA 2014.PPT
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• Text • Text
• Text • Text
T O
W S
Public: Foreign Company – Company 2
SMARTPHONE MARKET IN CHINA 2014.PPT
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Strategic Recommendations
SMARTPHONE MARKET IN CHINA 2014.PPT
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14
Thank you for the attention
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Smartphone Market in China 2014 – India report is part of Netscribes’ Technology Series. For any queries or customized research requirements, contact us at:
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SMARTPHONE MARKET IN CHINA 2014.PPT