market research report :smart phone market in china 2011

8/4/2019 Market Research Report :Smart Phone Market in China 2011

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Smartphone Market – ChinaSeptember 2011



2SMARTPHONE MARKET IN CHINA 2011.PPT

S A M P L E

Executive Summary

Market

Drivers &

Challenges

Trends

Competition

China is presently the largest market for cellular devices globally and hence presentstremendous potential for further evolution of the smartphones market

Sale of smartphones in China is expected to top a mn units in 20-- and account for nearly half

of the total market for mobile handsets by volume

Increasing Popularity of Android Based Phones

Emerging Hardware Trends

Emergence of Smartphones with Localized Flavour

Smartphone Manufacturers Venture into Tablet Computers Business

Smartphones Becoming Popular for Payments and Banking Services

Growing Demand for More Embedded Features

Player 4Player 2 Player 3Player 1

Major Players

Drivers: – Rising urban middle class population with

increasing disposable income

– 3G services in China

– Popularity of mobile internet

– Advanced features and applications

– Falling price levels

Challenges: – Security threats

– Dominance of counterfeit and smuggledgoods




•Introduction

•Market Overview

•Drivers & Challenges

•Trends•Competition

•Product Portfolio

•Key Developments

•Key Takeaways




S A M P L E

Smartphones sales in the China is expected to top a mn

units in 20--, accounting for b% of total handset sales

• China had over c mn mobile phone users in March

20--, it is expected to reach d mn by end of 20--

End of 20--, over e mn users used internet through mobile

phones

China is expected to have e mn smartphone users by 20--

• Sale of smartphones in the China market are

expected to top a mn units in 20--, accounting for b%

of total handset sales

Market penetration of smart phones being only g% (20--)

represents huge potential for a largely untapped customer

base

• Comparatively smart phones market is more

concentrated than the mobile phone market in China

h% of the attention of the market is held by the top i

brands in the industry Although Nokia dominates the market but it faced decline

in attention rate from j% in 20-- to k% in 20--

Smartphone Market – Overview Market Size and Growth

Smartphone Brand Attention Rates (20--)

Source:

6.1% 5.8%

2.3%

3.2%4.9%

8.4%

9.2%

9.8%

50.3%

0

50

100

mn units

+o%

20--e

n

20--

m

20--

l

Brand 8

Brand 7

Brand 6

Brand 5

Brand 4

Brand 3

Brand 2

Brand 1




Drivers & Challenges – Summary

Popularity of Mobile Internet

3G Services in China

Drivers

Rising Middle Class Population with

Increasing Disposable Income

Falling Price Levels

Advanced Features and Applications

Challenges

Security Threats

Dominance of Counterfeit and

Smuggled Phones


http://slidepdf.com/reader/full/market-research-report-smart-phone-market-in-china-2011 6/106SMARTPHONE MARKET IN CHINA 2011.PPT

Trends – Summary

`

Increasing Popularity of Android based phones

Emerging Hardware Trends

Smartphone Manufacturers Venture into Tablet Computers Business

Emergence of Smartphones with Localized Flavour

Key Trends

Growing Demand for More Embedded Features

Smartphones Becoming Popular For Payments and Banking Services


http://slidepdf.com/reader/full/market-research-report-smart-phone-market-in-china-2011 7/107SMARTPHONE MARKET IN CHINA 2011.PPTFOOD RETAIL MARKET IN INDIA 2010.PPT

Source:

Competition – Summary (1/2)

56,91717,419

8,825

551

157

736

3,225

8,440

9,560

10,657

11,460

19,907

65,225

137,948

11

161

2,528

2,876

3,482

2,982

25,684

46,358

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000

Player 9

Player 3

Player 2

Player 1

Player 11

USD mn

Player 10

Player 8

Player 7

Player 6

Player 5

Player 4

Profit

Revenue

Revenue and Profit for Major Players of 20--

Key Mobile

Manufacturers in

China

SAMPLE



85,669.5

20,661.4

13,844.6

22,439.1

1,748.1

10,998.8

11,306.5973.5

-5,000

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

-20,000 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000

Net Profit USD mn

Revenue USD mn

489.3

339,361.7

Competition – Summary (2/2)

Source:

Size of the Bubble represents Market

Capitalization in USD mn

Player 1

Player 10

Player 5

Player 9

Player 4

Player 7Player 6

Player 2

Player 8

Player 3

SAMPLE



Smartphone Specifications (1/6)

Source:

HTC Corporation

Player 1

8iPhone Os 3.049Model 2

16/32iPhone Os 5.0199/299Model 1

GPS/Geo TaggingMemoryWi-Fi3GOperating SystemPrice (USD)Model

NANAWindows Mobile 51738.9Model 16

NANANAWindows Mobile 5N.A.Model 15

NANNAWindows Mobile 6.1N.A.Model 14

NANAWindows Mobile 6.1N.A.Model 13


NAWindows Mobile 6521.7Model 11

32Android 2.1517.4Model 10

NAWindows Mobile 6.1198.8Model 9

NAWindows Mobile 6.1417.4Model 8


NANANAWindows Mobile 5917.4Model 6

8Windows Mobile 7738.9Model 5

32NAWindows Mobile 6.5412.8Model 4

NANANAWindows Mobile 6.17.6Model 3

GPS/Geo TaggingMemoryWi-Fi3GOperating SystemPrice (USD)Model

SAMPLE



Thank you for the attention

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Smartphone Market - China report is a part of Netscribes’ Telecommunication Industry Series.

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market research report :smart phone market in china 2011

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