market research report : mobile ad market in india 2011

8/3/2019 Market Research Report : Mobile Ad Market in India 2011

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Mobile Advertising Market in IndiaNovember 2011



2

Executive Summary

Drivers:

Market

Drivers &

Challenges

Trends

Competition

Current market size of the Mobile Advertisement Market in India is approximately INR x1 bn

The number of mobile advertising served in India is the highest with roughly x2 bn additions inthe yth quarter of 20-- alone, taking the number to x3 bn

Globally mobile marketing is expected to reach market size of INR x4 tr by 20--

Trend of trend1 has increased which includes advertising

Companies are opting for ads on trend2 which insures mobile inventory & efficiency

With the growing numbers of element1 & element2, platform1 & platform2 has becomeimmensely attractive platform for mobile advertising

Challenges:

Major Mobile Advertising Players

Player1 Player2 Player3

Player4 Player5 Player6

Affordability of Next Generation

Mobile Networks

Low Smartphone & Tablet Penetration

in Rural Areas

Colossal Wireless Subscriber Base

Burgeoning Penetration of Mobile Devices

Rising Usage of Mobile VAS, Applications &

Online Contents

High Affordability

Next Generation Mobile Networks

MOBILE ADVERTISING MARKET IN INDIA 2011.PPT



3MOBILE ADVERTISING MARKET IN INDIA 2011.PPT

•Introduction

•Market Overview

•Scope & Opportunities•Drivers and Challenges

•Major Players

•Vendor Opportunity

•Key Trends & Developments

•Case Studies

•Strategic Recommendation

•Appendix – Mobile Ad Examples



4

While element1 creates the content1 of the ad, element2 &

element3 offer resource1 to reach the consumers

Mobile Marketing Ecosystem


Element4

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Element5

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Element6

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Element7

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• mmmmmmmmmmmmmmmmmmmmmm

• nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

• qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq



5

Mobile Marketing Value Chain


Element1

Element3 Element4

Element2

Solution2

Solution1

Solution4

Element5

Element6

Mobile Networks & Wi-Fi Broadcast

Cellular Phone Tablet PC

Target Consumer (Via Devices)

Portable

Media Player

Marketing Planning & Content Creation

Solution3


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Rapidly increasing mobile device usage has led to immense

opportunity for mobile advertising globally

• Burgeoning numbers of smartphones & Tablet PCs worldwide has opened newer avenues for mobile marketing

• Approximately x1 mn US citizen possess a smartphone

With the growing trend of element1 usage, ad_type1 is set to gain significant momentum in the coming years

Numbers of smartphone apps download is expected to increase from x2 bn in 20-- to x3 bn in 20-- generating a revenue of INR x4 bn

approximately

• Globally mobile marketing is expected to reach market size of INR x5 tr by 20--

• Cellular subscribers in Spain, France & Japan receive a1%, a2% and a3% mobile ads respectively

Market Overview – Global

Mobile Ad Banners Served (Volume) – Top Nations

Nation Market Size (mn) (Q1 2010) Quarterly Growth

Indonesia Y1 z1%

India Y2 z2%

US Y3 z3%

South Africa Y4 z4%

Canada Y5 z5%

UK Y6 z6%

Saudi Arabia Y7 z7%

Norway Y8 z8%



Scope & Opportunities - Various Verticals (-/-)

Vertical1

Vertical2

Vertical3

Vertical4

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• India houses colossal consumer base for various products and services in urban as well as in rural areas• With rising economy & income levels of the citizens across the country, the opportunities for companies belonging to

various industries have intensified furthermore

• The major industries where mobile ad & mobile marketing hold immense opportunities are briefed below



Drivers & Challenges

Drivers

Colossal Wireless Subscriber Base

Burgeoning Penetration of Mobile

Devices

Rising Usage of Mobile VAS,

Applications & Online Contents

High Affordability

Next Generation Mobile Networks

Challenges

Affordability of Next Generation

Mobile Networks

Low Smartphone & Tablet Penetration

in Rural Areas



Major Mobile Advertising Players (-/-)

Corporate Information Business HighlightsCompany Snapshot: Company1

Head Quarters City, Country

Industry Industry1

No. of.

Employees X

Website http://www.abcd.com

• mmmmmmm

• nnnnnnnnnn

• ttttttttttttttttt• vvvvvvvvvvvvv

• wwwwwwwww


Key Contacts

Mr. X

Position

Mr. X

Position

Mr. X

Position

Professional History

Past Jobs


Past Jobs


Past Jobs

Other

Education

Other

Education

Other

Education



Some recent developments & trends in the domestic and

emerging markets

Key Trends & Development – India & Other Emerging Markets

Trends & Developments Description

Trend1

• Text text text text text text text text text text text text text



Trend2




Trend3




Development1




Development2




Development3






Case Study X

Case: case_title1

Mobile Ad ApplicationObjective Outcome

• Objective1

• Objective2

• Objective3

• Result1

• Result2

• Result3

• Result4

• Result5

• Ad Tech Application1• Ad Tech Application2

• Ad Tech Application3• Ad Tech Application4

• Ad Tech Application5

Measurement Technology Used

Technology1, Technology2, Technology3, Technology4, Technology5

Client Organization Advertising Platform

Brand1 Platform1

Industry

industry1




Strategic Recommendations (-/-)

Recommendation2




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Recommendation1

• Text text text text text text text text text text text text text• Text text text text text text text text text text text text text



Recommendation3






Mobile Ad 1 – Company1 Country1


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• Text text text text text text text text text text text text





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market research report : mobile ad market in india 2011

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