“Is Motorola loosing its motto”…!!!

Motorola Cellular PhonesBy

Saroja.RKunal SabharwalSandeep.Pawar

MARKETING RESEARCH ON

RESEARCH OBJECTIVE

Is the sales of

Motorola Cellular phones down?????

(in India...)

PRODUCT INFORMATION

Motorola Cellular PhonesMotorola was founded by Galvin Bros in 1928. It is an USA based global communication leader in the way the world connects… Motorola Started 80 years back. First to launch handheld portable cellular phone. First to bring Push-to-Talk over Cellular to market.

GLOBAL MOBILE AWARDS

                              

Motorola has been awarded as the Best 3GSM Handset

in 2006 for its sexy Motorola RAZR V3x

Motorola has been awarded as the Best Ultra Low cost Handset in 2007. Motorola’s award-winning design sensibility with intuitive and easy-to-learn functionality, the MOTOFONE enables even the newest phone users to embrace mobile communication with confidence and style.

Motorola Company

The Motorola Company have many other products in India

such as :Potable two way RADIO.

Bar code scanning.

Mobile Computers.

M2M Wireless Modules.

40

5

Motorola

Others

Which Brand of Mobile Phone do you own presently?

2 1

41

7 5

05

1015202530354045

Emergencycalls

Establish yourPersonal

image

BusinessPurpose

Fun Purpose Others

Aspects of Mobile Phones

No.

of

People

What aspects of Mobile Phones make you think that it is important?

Which brand would you be tempted to purchase it?

21

12

53

42

0

0

5

10

15

20

25

30

35

40

45

No.

of P

eopl

e

Brands

What attributes are the main concerns to you when buying a mobile phone?

8

14

9

35

26

-5

0

5

10

15

20

25

30

35

40

45

Brand Image Price Appearance Functions Color After SalesService

Attributes

No.

of P

eopl

e

What Features of mobile phone would you eye for?

16

11

22

19

7

12

15

8

0 5 10 15 20 25

Navigation

FM Radio

Camera

MP3 Player

Games/Video

Memory Card

Mobile Tracker

Dual sim card

Fea

ture

s

No. of People

Dual sim card

Mobile Tracker

Memory Card

Games/Video

MP3 Player

Camera

FM Radio

Navigation

42%

13%0%

45%Below 5000

5001-10000

10001-20000

Above 20000

Within what price range would you be tempted to purchase it?

Have you ever used Motorola Mobile Phone?

25

20

YES

NO

40

5

YES

NO

PAST PRESENT

Which areas of improvements do you suggest in Motorola ?

14

4

20

10

3

6 6

13

0

5

10

15

20

25

Areas of Improvements

No

. o

f P

eo

ple

No. ofpeople

GRIEVANCESNo User Friendly common softwareNo common chargerNo ease availability of partsSlow in Camera, Music and Color handsets Lagged in GSMPoor performanceLess PenetrationLess Resale ValuePrice Range

“Yes Motorola is loosing

its motto”…!!!

Conclusion…

Sources of data

Manual Survey conducted

Data collected from sample size of 45 people.

Web Sites

www.motorola.com

www.google.com

THANK YOU