market researchappa generational report- volume 2 analyzes the generational trends that help define...

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YOUR APPA MEMBERSHIP BENEFITS 225 High Ridge Road, Suite W200 Stamford, CT 06905 www.americanpetproducts.org For questions about your APPA Member Benefits, contact us at: [email protected] or call 203-532-0000 ext. 520 www.americanpetproducts.org MARKET RESEARCH The APPA National Pet Owners Survey provides you with data and hard facts on American pet product consumers. The Survey highlights industry trends and supplies you with demographic information to help you make important sales and marketing decisions. All APPA members receive a free copy. APPA Generational Report- Volume 2 analyzes the generational trends that help define the pet product marketplace. Based on the APPA National Pet Owners Survey, the Generational Report analyzes all aspects of pet ownership by generation. Packaged Facts ® is a premier source of market intelligence on the pet care, food, and services industry, and provides comprehensive data reports on many pet industry segments. Their Market Summaries prepared exclusively for APPA members can be purchased in their entirety at a 10% discount. APPA Global Insights APPA’s newest member resource! This is your organization’s must-have tool for strategic planning, market prioritization, and business and trade development. Exclusively available to APPA members through an easy-to-use dashboard and powered by Euromonitor International’s award-winning data system, APPA Global Insights presents up-to-date data on 10 key markets around the world. appa_member_trifold_gpe2019fnl_Layout 1 3/13/19 2:00 PM Page 1

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Page 1: MARKET RESEARCHAPPA Generational Report- Volume 2 analyzes the generational trends that help define the pet product marketplace. Based on the APPA National Pet Owners Survey, the Generational

YOUR APPAMEMBERSHIP

BENEFITS

225 High Ridge Road, Suite W200Stamford, CT 06905

www.americanpetproducts.org

For questions about yourAPPA Member Benefits,

contact us at:[email protected]

or call 203-532-0000 ext. 520

www.americanpetproducts.org

MARKETRESEARCH

The APPA National Pet Owners Surveyprovides you with data and hard factson American pet product consumers.The Survey highlights industry trendsand supplies you with demographicinformation to help you make importantsales and marketing decisions.All APPA members receive a free copy.

APPA Generational Report- Volume 2analyzes the generational trends thathelp define the pet product marketplace.Based on the APPA National Pet OwnersSurvey, the Generational Report analyzesall aspects of pet ownership by generation.

Packaged Facts® is a premier source ofmarket intelligence on the pet care, food,and services industry, and providescomprehensive data reports on manypet industry segments. Their MarketSummaries prepared exclusively forAPPA members can be purchased intheir entirety at a 10% discount.

APPA Global Insights

APPA’s newest member resource! This is your organization’s must-havetool for strategic planning, market prioritization, and business and trade development. Exclusively available toAPPA members through an easy-to-usedashboard and powered by EuromonitorInternational’s award-winning data system,APPA Global Insights presents up-to-datedata on 10 key markets around the world.

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Page 2: MARKET RESEARCHAPPA Generational Report- Volume 2 analyzes the generational trends that help define the pet product marketplace. Based on the APPA National Pet Owners Survey, the Generational

Global Pet Expo is largest annual pet productstrade show and the premier industry event.

It’s the one show that provides you withunparalleled marketing tools that will helpincrease visibility and sales.

Exhibiting members have access to buyercontact lists, media contacts, post-showattendee lists, advertising and sponsorshipopportunities, and much more.

Government & Regulatory Affairs

APPA monitors laws, regulations, and proposedlegislation affecting the pet industry and providesguidance to APPA members on how to navigateapplicable legal rules.

Public Relations Program

APPA’s dedicated PR firm, The Impetus Agency,can maximize your company and your productsexposure to the media.

UBS Financial Services

As one of the world’s leading wealthmanagers, UBS is powerfully positionedto address the new realities of anuncertain financial landscape.

Offers include retirement plans,investment choices, equity managementand smart, simple lending solutions.

UPS®

Receive discounted shipping solutionsthrough the UPS® Freight and Smallpackage program.

Food Export

Food Export USA offers a variety ofprograms and services to help growexports of value-added food andagricultural products.

The Branded Program is a cost-shareservice that assists small U.S. supplierswith promoting your brand name petfood products overseas. Once approved,participants receive a 50 percent costreimbursement on eligible marketingand promotional activities.

As the leading trade associationfor pet product manufacturers,manufacturers’ reps and importers,APPA offers a host of benefits to helpour members grow and prosper.

APPA Business Edge

This program combines educational webcasts,market updates and networking to helpmembers navigate the nuances of the petindustry. APPA has partnered with a seasonedPet Retail Specialist to assist members withsupply chain distribution from independentretailers to mass merchandisers and petsuperstores, to online retailers.

Export-Import Solution Center

Both domestic and international members canbenefit from APPA’s Export-Import SolutionCenter. Receive customized answers andthe resources you need from our experiencedinternational trade experts.

The Export-Import Bank of the U.S.

Take the fear out of exporting and increaseyour company’s international sales. U.S.based businesses can access a variety ofproducts including export credit insurance,guaranteed credit for working capital,and guaranteed commercial loans toforeign buyers.

Educational Webcasts

APPA offers educational webcasts for allpet industry professionals on topics pertinentto your business. All webcasts are archivedfor convenient download.

APPA’S Weekly E-updateand SmartBrief

Stay in the know with APPA’s weeklye-newsletters. They provide youwith valuable APPA news, industryinformation, and polices affecting thepet industry.

For questions about yourAPPA Member Benefits,

contact us at:[email protected]

or call 203-532-0000 ext. 520

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