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Prepared by Nielsen Vietnam February 2017 MARKET PULSE Q4 REPORT – NIELSEN VIET NAM

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Prepared by Nielsen Vietnam February 2017

MARKET PULSE Q4 REPORT – NIELSEN VIET NAM

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0.9% 1.1% 0.6% 0.9% 0.9% 0.8% 0.6%

1.1% 0.7%

1.3%

3.1%

4.1%

3.7%

0.7%

3.8% 4.6%

2.3%

5.2%

3.5%

6.0% 4.0%

5.2%

4.3%

1.6%

4.7%

5.4%

2.9%

6.3%

4.3%

7.3%

0%

1%

2%

3%

4%

5%

6%

7%

8%

Unit value change Volume change Nominal value growth

IN KEY CITIES, FMCG SEES LONG-TERM IMPROVEMENT IN 2016 DESPITE VOLATILITY

Source: Nielsen Retail Index – Versus year ago

Fast Moving Consumer Goods dynamics - Total 6 cities

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Super Category Contribution and Growth - Total 6 Cities

FOOD KEEPS UP MOMENTUM WHEN BEVERAGE ALSO SHOWS STRONG PICK-UP

Source: Nielsen Retail Index – Versus year ago; % is value contribution to Total FMCG MAT TY

5.6%

-1.9% -0.9%

0.7%

-3.5%

4.7%

7.8%

11.6% 10.4%

7.0%

10.2% 9.4% 8.9% 9.2%

4.7%

7.3%

-2.1% -2.9%

3.0% 2.8% 1.6%

4.0%

1.3% 3.2%

BEVERAGE FOOD MILK BASED

40% 15% 15%

Unit Value Change Volume Change Nominal Value Growth

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GOOD GROWTH IS ALSO SEEN IN NON-FOOD, EXCEPT FOR BABY CARE

Source: Nielsen Retail Index – Versus year ago; % is value contribution to Total FMCG MAT TY

3.9%

0.4%

-0.5%

6.1%

-1.5%

4.6%

8.2% 8.1% 7.6%

2.4% -0.1%

-0.8%

-5.6%

2.2%

3.9%

9.6%

-3.5% -2.8%

3.1%

6.4% 4.6%

8.1%

5.1%

8.1%

-11.5%

-6.0%

3.3% 2.7%

-4.6% -4.1%

-12.1%

-4.2%

HOME CARE PERSONAL CARE CIGARETTE BABY CARE

6% 8% 13% 3%

Super Category Contribution and Growth - Total 6 Cities

Unit Value Change Volume Change Nominal Value Growth

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0.9% 1.9%

0.7% 0.4% 1.0% 1.4% 1.6%

2.0% 1.9% 1.6%

5.1% 3.5% 5.2%

2.9%

6.2% 6.4%

3.7%

4.2%

1.2%

5.3%

6.1%

5.3% 5.9%

3.3%

7.3% 7.8%

5.3%

6.1%

3.1%

6.9%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

Unit value change Volume change Nominal value growth

NEVERTHELESS, MUCH MORE VOLATILE PICTURE OUTSIDE KEY CITIES, WITH RECENT UPTICK IN Q4

Source: Nielsen Retail Index – Versus year ago

Fast Moving Consumer Goods dynamics – Total Nationwide

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4.9% 5.5% 5.5%

3.0% 5.3%

5.8%

4.3%

6.3%

4.8%

6.7%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

Total Urban

Unit Value change Volume change Nominal growth

Fast Moving Consumer Goods dynamics - Urban vs Rural

Source: Nielsen Retail Index – Versus year ago Note: This slide only includes Feminine Protection, Hair Conditioner, Shampoo, Toothpaste, Toothbrush, Personal Wash, Dishwashing Liquids, Fabric Softener, Laundry Products, Bouillon-MSG, RTDM, Soft Drink, Packaged Water, Energy Drink, RTDT, Cigarette, Sport Drink, Sweet Condensed Milk, Fruit Juice , Household Cleaners, Beer, Instant Noodles, Household Insecticide, Tonic Food Drinks, Pie&Sponge Cake, and Biscuits

RURAL COULD NOT KEEP UP STRONG MOMENTUM FROM 2015 YET STILL PROVES POTENTIAL

51% 49%

Rural

Urban

7.1%

5.2% 6.3%

3.6%

9.2% 9.7%

6.2% 6.0%

1.5%

7.0%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

Total Rural

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6.0% 5.3%

5.9%

3.2%

7.2% 7.9%

5.3% 6.0%

3.1%

6.8%

-5%

0%

5%

10%

15%

Traditional Trade

Unit Value change Volume change Nominal growth

Fast Moving Consumer Goods dynamics – Traditonal Trade vs Modern Trade 6 Cities

Source: Nielsen Retail Index – Versus year ago

89%

11%

TT

MT

6.6%

7.2% 6.8% 5.9% 8.4% 5.4%

6.3%

10.8%

3.8%

8.3%

-5%

0%

5%

10%

15%

Modern Trade