market like the movies without the studio budget

Jenn Deering Davis | Union Metrics #marketmovies

Market like the movies (without the studio budget)

Jenn Deering Davis, PhDCo-Founder and Chief Customer Officer

Union Metrics

@jdeeringdavis | [email protected]#marketmovies

mailto:[email protected]

mailto:[email protected]


TV Shows

Movies

Brands


Building interestPromoting discoveryEngaging with fans

Participating in real time Collecting feedback


#1Building Interest


Content exhaust: Post behind-the-scenes content,

previews and sneak peeks


Run contests and promotions to encourage participation


#2Promoting Discovery


Publish high quality content


Capitalize on previous associations


Use hashtags


Try social advertising


#3Engaging With Fans

(Customers)


Encourage your fans by giving them exposure


Give your brand some personality


Have conversations with your customers


#4Participating in Real-Time


Live tweet events, like conferences


Participate in tweet chats


Be a resource to answer questions in a timely fashion


#5Collecting Feedback


Use social media as a focus group


“It’s like having millions of producers working with you.”

-Simon Cowell, American Idol


Listen to your customers


But be judicious

market like the movies without the studio budget

Business

marketmovies building

marketmovies market

marketmovies content

marketmovies use hashtags

marketmovies live tweet

fans customers

scenes content

high quality content