Business Intelligence

Market IntelligenceNational and international market and industry information

Data alone does not make you a winner,

knowledge does!

Do you want to grow in your market? Do you want to enter

a new market? Do you have to make decisions that are

charac terised by massive uncertainties in an ever accelera-

ting global economy? Information alone can hardly help

you to mini mise these uncertainties. What you need is

knowledge – validated, relevant information that is geared

towards your company and your specific market situation.

TNS Business Intelligence has been helping you keep an eye

on your markets and industries for more than 25 years.

Information about market structures, trends, statutory or

technological parameters, product ranges or services, or

target groups are part of our Market Intelligence service.

We observe and analyse markets and industries at home

and abroad. We provide the knowledge that you need to

make decisions with certainty.

Unique about us: with TNS Business Intelligence you can

obtain up to 50 per cent of your data from exclusive sources

that are not available on the public Web. You have access

to the world’s leading providers of business information. We

carefully validate all research results, using interviews with

market insiders, group discussions or workshops. The data

is always validated where it is generated, i.e. in 80 countries

around the world.

We define your company’s market positioning and

analyse new markets.

Examples of your questions about market overviews and

their future

How has a specific market evolved to date – in particular

market capacity, potential, volume, saturation or market

shares of key suppliers?

What do we need to know about the following features

of an interesting new market: competing products?

Potential clients? Supply chain features? Cost structures?

Market entry barriers?

Examples of your questions about target groups and

potential customers

What demand trends exist in a certain market?

Which target groups and potential customers can

be defined?

How attractive are our products and services to

specific target groups and potential customers?

Examples of your questions about marketing and sales

What marketing and sales trends or strategies can

be identified and used for proprietary purposes?

What are the advertising expenses in the overall market

and in market segments?

Examples of your questions about relevant parameters

What restrictions, regulations and political influences

hinder or foster market or industry development?

What impact do e.g. the change in society’s values and

technological progress have on market evolution?

For examples of questions about competitors please see our

Competitive Intelligence offer.

Produkt

Trends

Wettbewerb

Mar

kt

product

trends

competition

marke

t

TNS InfratestBusiness Intelligence Landsberger Str. 284 80687 Munich, Germany

www.tnsglobal.com/directory/service/business-intelligencewww.tns-infratest-bi.comwww.tns-infratest.com/bmwi

Michael Weinzierlt +49 89 5600 1679e tns-bi@tns-infratest.com

Martin Ebertt +49 89 5600 1490e tns-bi@tns-infratest.com

© TNS Infratest 2015

Your tailored observation of market and industry

The information that is determined exclusively for you

(up to 50 per cent of this data is not freely available on

the public Web) is customised according to your individual

requirements: ad -hoc or continuously. Examples:

Market FactBook. A detailed industry dossier, for markets

and specific segments, national or international. Assess-

ment of proprietary strengths and weaknesses in relation

to market success factors.

Market Performance Measurement. For ongoing projects

we define key indicators that are regularly gauged for all

market segments and countries. This enables you to accurately

monitor changes in your market share and performance

in relation to the industry average and the competition.

Market Monitoring. Regular monitoring of market and

industry activities in all media. By filtering core market

and industry data, our industry experts provide extremely

targeted and relevant information.

Market Portal. All results can be provided in a password-

protected market database. We supply directly to your

desktop. Our reporting tools facilitate interactive utilisa-

tion of market information and direct comparisons with

your company.

It is worthwhile for you to work together with

TNS Business Intelligence

Exclusive, user -specific research. With TNS Business

Intelligence you have access to worldwide leading pro-

viders of business information; in other words, 25,000

sources that are not accessible via the Internet. You have

access to exclusive information that is available only in

the TNS Research Network.

High -quality, exclusive interviews. Targeted interviews

with suppliers, dealers or industry experts verify, evaluate

and analyse the information about the competition.

Consultant support. Our consultants are highly qualified

when it comes to desk research, field research, methods

and industries. They personally help you to determine

the relevance of the information and gain a knowledge

lead over the competition.

Current industry trends. To tackle specific questions, topical

issues can be incorporated in TNS’s weekly omnibus surveys.

This provides you with the very latest information.

International benchmarking. In the case of ongoing

projects we co- define with you the key indicators that

help to facilitate meaningful comparisons of your

company with your competitors and their products

across regions, countries or industries.

Our Methodology

Mix of methods tailored to your needs

Project reference

Monitoring Report Digital Economy – An International

Comparison of the ICT Industry

Since 2000, TNS Business Intelligence has provided annual

reports about the current status of and trends in the ICT

sector on behalf of the Federal Ministry of Economics and

Energy. Germany is compared with its 14 competitors in

Europe, Asia and America. In the course of workshops and

qualitative interviews, the benchmarks are analysed and

validated by national and international industry ex perts.

The results of this survey serve both politicians and busi-

nesses as a decision -making basis.

All “Monitoring Reports” can be downloaded for free at:

www.tns-infratest.com/bmwi

About TNS Business Intelligence

TNS Business Intelligence is the desk research expert for

TNS Global and the Kantar Group and is thus part of one of

the world‘s leading market research and consulting companies.

TNS Infratest has been delivering „consulting through

research“ and, consequently, management support for

knowledge leads and decision -making security to national

and international customers in almost every industry and

sector for more than 60 years.

TNS Business Intelligence is a member of the Society of

Competitive Intelligence Professionals (SCIP).

Advisory by Business Insights

1. Secondary research

Information Research Structuring Validation

2. Qualitative & quantitative research

Interviews with market and industry experts

Group discussions Workshops Surveys

3. Analysis

Analytical methods Prognoses, Indices, trend-analyses

Presentation