market for happiness utrecht2007
DESCRIPTION
Presentation of Professor Ruut Veenhoven at the Haring institUte of Happiness symposium: A Market for HappinessTRANSCRIPT
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Happiness can be good business
Ruut VeenhovenErasmus University Rotterdam
Presentation at symposium on:A market for happiness
Haring Happiness Institute, August 28th, Utrecht, The Netherlands
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Happiness can be good business
1. What is ‘happiness’?
2. How happy are we?
3. Can we get any happier?
4. Ways to greater happiness
5. What the market can supply
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What is ‘happiness’?
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What is ‘happiness’? Four qualities of life
external
internal
chances
outcomes
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What is ‘happiness’?Four qualities of life
external
internal
chances
Livability
Life-ability
outcomes
Utility
Satisfaction
with life
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What is ‘happiness’?Four kinds of satisfaction
Passing
Enduring
Part
Whole
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What is ‘happiness’?Four kinds of satisfaction
Passing
Enduring
Part
Pleasure
Domain
satisfaction
Whole
Top experience
Life-satisfaction
(happiness)
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How happy are we?
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Measurement of happinessBest practice in direct questioning
• global self estimate– single question for large scale surveys
– multiple questions
• multi-moment average for small scale follow-up
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Measurement of happinessExample of a survey question
Taking all together, how satisfied or dissatisfied are you with your life as a whole these days?
1 2 3 4 5 6 7 8 9 10
Dissatisfied Satisfied
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How happy are we?Netherlands 2000
levenstevredenheid
dktevre98765432ontevre
Per
cent
age
40
30
20
10
0
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Happiness in nations in the 1990s
• Denmark 8,2
• Switzerland 8,0
• Netherlands 7,5
• USA 7,4
• Germany 7,1
• Japan 6,2
• Russia 4,4
• Zimbabwe 3.3
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Can we get any happier?
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Can we get any happier?
20052000199519901985198019751970
10,00
8,00
6,00
4,00
2,00
Russia
Netherlands
Denmark
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Can we get any happier?
Sources of differences in happiness
within modern nations:
• Heredity ± 30%
• Birth ± 10%
• Good/bad luck ± 10%
• Learned abilities 25%?
• Choice 25%?
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Ways to greater happiness
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Ways to greater happiness
• Macro level of society
• Meso level of organizations
• Micro level of individuals
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Ways to greater happiness
Macro level of society
• Do invest in:– Direct democracy– Good governance– Freedom
• Don’t– Extend Social security– Discourage work
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Ways to greater happiness
Meso level of organizations
• Show differences of happiness in– Schools– Work places– Nursing homes
• Stimulate competition
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Ways to greater happiness
Micro level of individuals
• Improve life-ability– Psycho-therapy for mental defects– Training in art-of-living
• Optimize choice
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What the market can supply
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What the market can supply
• Optimal livable institutions
• Happiness tested goods
• Effectiveness tested trainings
• Information for optimal choice
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What the market can supply
Optimal livable institutions
e.g. schools, old age homes
• Assessment of long-term happiness
• Comparison with competition
• Evidence based product development
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What the market can supply
Happiness tested goods
e.g. houses, hollidays
• Evidence based information about effects on happiness
• Compared to competing goods
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What the market can supply
Effectiveness tested trainings
• Follow long-term effects on happiness
• Compare with alternatives
• Find out what works for whom
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What the market can supply
Information for optimal choice
• Assess consequences of life-choices for a great number of people
• Split-up by kind of people
• Diffuse thought private counseling and mass media
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World Database of Happiness
http://worlddatabaseofhappiness.eur.nl