Social Media platform Reach

28%

10%43%

10%9%

Market Close-Up: Houston, TXHouston is a national and world center for the petroleum and petrochemical industry, but also shines as a general corporate center; local

companies include Continental Airlines, Browning Ferris Industries, Waste Management, MinuteMaid (owned by Coca-Cola), and American

General (insurance). There is a considerable amount of banking and general commerce and trade in the area, driven in part by the large

port facility and the petrochemical industry. Renewable energy sources—wind and solar—are also growing economic bases in the city. The

Houston area is the top U.S. market for exports, surpassing New York City in 2013, according to data released by the U.S. Department of

Commerce's International Trade Administration. The University of Houston System's annual impact on the Houston area's economy equates

to that of a major corporation: $1.1 billion

in new funds attracted annually to the

Houston area, $3.13 billion in total

economic benefit, and 24,000 local

jobs generated.

Median Income

Houston, TX - $44,648

SMSA Total Retail Sales

Houston, TX - $112,488,450

At-A-Glance

• The Heisman trophy is named for John William Heisman, the first full-time coach and athletic director at Rice University in Houston.

• When the Apollo 11 moon lander touched down, Neil Armstrong said, "Houston, Tranquility base here. The Eagle has landed," making "Houston" the first word said on the moon.

• The total area of Houston can contain San Francisco, New York City, and Boston all at the same time.

• The Houston Comets are the only team in the country to win four back-to-back WNBA championships.

Houston, TX

Demographic Overview

Social Media platform Reach

DMA Rank TV Households Population 2+10 2,373,700 6,559,070

African American HH Rank

Hispanic HH Rank

Asian HH Rank

CablePenetration

ADS Penetration

7 4 7 51 31.3

TVB Member StationsTV stations serving the area of Houston, TX include

KHOU (CBS), KPRC (NBC), KTRK (ABC), & KIAH (CW).

Reliance on Media to Stay Informed

% Agree

25-54

18-24

<1855-64

65+Age Hispanic

% loyal to vehicle brand

Houston, TX

Interesting Facts

64%

45% 43%

22%

TV Newspaper Radio Magazines

48

31%

69%

Social Media platform Reach

2015/16 SeasonLocal Market Close-Up:Houston, TX

Local Broadcast News Avg.

HH Rating vs. Cable Network

News Avg. HH Rating

0.4

2.1

Average Cable

Network News Channels

Purchasers by Auto Make (comScore)Primetime HH Ratings – May’16 Weekday Prime (7p-10p)

Avg. Local Broadcast News 200626.3%

201118.4% 2016

11.3%

Houston Chronicle

Newspaper Daily Penetration

12.513.2

12.3 12.1 12.1

10.411.7 11.3

12.511.5 11.2

9.811.2 11.0

1.5 1.7 1.4 1.6 1.4 1.9 1.9 1.72.3

1.6 1.7 2.1 1.9 1.7

Local Broadcast Cable News

Rtg Rnk Series Station # Eps Day

Local

Time

Run

Time

HH

Live+SD

Rtg

1 OLYMPIC TRIALS 8:30P 7/10 KPRC (NBC) 1 U 7:33 PM 162 9.7

2 KPRC Channel 2 News at 10pm KPRC (NBC) 1 U 10:15 PM 30 8.5

3 2016 Freedom Over Texas KTRK (ABC) 1 M 8:00 PM 120 7.5

4 America's Got Talent KPRC (NBC) 2 T W 7:00 PM 120 7.2

5 13 Eyewitness News at 10PM KTRK (ABC) 7 M T W R F S U 10:00 PM 35 7.0

6 60 Minutes KHOU (CBS) 1 U 6:00 PM 61 6.4

7 KPRC Channel 2 News at 10pm KPRC (NBC) 4 M T W R 10:00 PM 35 6.3

8 Celebrity Family Feud KTRK (ABC) 1 U 7:00 PM 60 6.2

9 ABC World News Tonight with David Muir KTRK (ABC) 5 M T W R F 5:30 PM 30 6.1

10 KPRC Channel 2 News at 10pm KPRC (NBC) 1 F 10:06 PM 34 6.0

11 OLYMPIC TRIALS 9P 7/8 KPRC (NBC) 1 F 8:00 PM 126 5.9

12 KPRC Channel 2 News at 10pm KPRC (NBC) 1 S 10:00 PM 29 5.8

13 13 Eyewitness News at 6PM KTRK (ABC) 5 M T W R F 6:00 PM 60 5.7

14 The Big Bang Theory KHOU (CBS) 1 R 7:00 PM 31 5.7

15 The $100,000 Pyramid KTRK (ABC) 1 U 8:00 PM 60 5.6

16 Wheel of Fortune KHOU (CBS) 6 M T W R F S 6:30 PM 30 5.6

17 OLYMPIC TRIALS 7P 7/10 KPRC (NBC) 1 U 6:00 PM 93 5.6

18 The Road to Rio KPRC (NBC) 1 U 10:45 PM 10 5.5

19 20/20 KTRK (ABC) 1 F 9:00 PM 60 5.5

20 Good Morning America KTRK (ABC) 1 F 7:00 AM 36 5.5

Market: Houston, TX Series Ranker (Week of 07/04/16 – 07/10/16)