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8/3/2019 Market Analysis widia inserts

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Marketing Analysis

PRODUCT: FAST TRACK WRIST WATCH

MANUFACTURER: TITAN


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1950s

1950-70s

1970-80s

1980s-till date


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INDIAN WATCH INDUSTRY


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ABOUT TITAN

Titan Industries is the world's fifth largest and India'sleading manufacturer of watches. It has several popular

brands in its fold including Heritage, Aviator, Regalia,

Octane and WWF

The Titan portfolio has over 60% share in the domesticmarket

Share in the organized watch market. To ensure a dominantpresence in the market, the company has showrooms inevery nook and corner of the country that caters to the needs

of every segment of the people.


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To be a world-class, innovative and progressiveorganization and to build Indias most desirablebrands.

VISION


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To create wealth for all our stakeholders by

building highly successful businesses based on a

customer-centric approach, and to contribute tothe community.

MISSION


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VALUES AND STANDARDS

Total customer orientation

Employee appreciation

Performance culture and teamwork

Creativity and Innovation

Passion for excellence

Corporate Citizenship


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COMPANY STRATEGIES

Innovation

Quality

Creative AdvertisingAamir EffectCatalogue Advertising

Retail Stores

Cutting EdgeTechnology


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ALL INDIA10000

Dealers

2300

Towns

World Of Titan177

Showrooms

104

Towns

Time Zones119

Multi-brand-stores

90

Towns

Service Centers616

Centers

314

Towns


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655

784

919

0

200

400

600

800

1000

Incomein

2005-06 2006-07 2007-08

Year

Watches


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TITAN Citizen

TimexRs 500 1000 2000 4000 5000 30,000 +

Formal / Classic

Fashion/Sporty

Sonata,HMT,Maxima

Espirit, Swatch FossilGiordano, DKNY,Carrera Tommy Hilfiger

Raymond WeilTissot

Omega,Rado,Longines

Tag HeuerHugo BossC Dior

Price

XYLYS

10000

Nebula


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STRENGTHSSTRENGTHS

Watches as a fashion accessory

Quality or price positioning

Brand image

Market segments with large potential: women, youth,children, sportsmen, the budget-conscious and, of

course, the big spenders.

Customer value and offered after sales service in ashowroom environment.


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WEAKNESSESWEAKNESSES

Main USP is low cost watch.

Lack of futuristic approach

Lack of flexible thinking


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OPPORTUNITIESOPPORTUNITIES

Nearly 34 million watches are sold through gray marketchannels.

Currently, sales in India stand at an low number of 25

watches per 1,000 people, compared with 250 watches per1,000 people in a developed society.

Exchanging offer

Rural market

THREATSTHREATS


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THREATSTHREATS

Too many players will dilute the market & the profitmargin

Low priced China watches

Mobile phones.


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