market analysis tools presented by: lehlogonolo magagane directorate: international trade
TRANSCRIPT
MARKET ANALYSIS TOOLSMARKET ANALYSIS TOOLSMARKET ANALYSIS TOOLSMARKET ANALYSIS TOOLS
Presented by: Lehlogonolo MagaganePresented by: Lehlogonolo Magagane
Directorate: International TradeDirectorate: International Trade
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1. MARKET ANALYSIS TOOLS1. MARKET ANALYSIS TOOLS1. MARKET ANALYSIS TOOLS1. MARKET ANALYSIS TOOLS
Market Analysis
Screen the markets
Research market characteristics
Quantitative analysis Qualitative analysis TradeMap and Market Access Map Product Map and Country Map
….It is important to Define the Product
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2. QUANTITATIVE ANALYSIS2. QUANTITATIVE ANALYSIS2. QUANTITATIVE ANALYSIS2. QUANTITATIVE ANALYSIS
What are the fastest growing markets?What are the fastest growing markets?Which countries are supplying to those markets?Which countries are supplying to those markets?What is the position of our products in those markets?What is the position of our products in those markets?What are the access conditions for those markets?What are the access conditions for those markets?
Quantitative Tools
www.trademap.org - FREE
www.macmap.org - FREE
Register
mas-admintools.intracen.org/accounts/Registra-tion.aspx
….Where should further research be focused?
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3. TRADE – MAP (www.trademap.org)3. TRADE – MAP (www.trademap.org)3. TRADE – MAP (www.trademap.org)3. TRADE – MAP (www.trademap.org)
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E.g. AVOCADO MARKET-FASTEST GROWING MARKETE.g. AVOCADO MARKET-FASTEST GROWING MARKETE.g. AVOCADO MARKET-FASTEST GROWING MARKETE.g. AVOCADO MARKET-FASTEST GROWING MARKET
Top 9 Fastest growing market
0
20
40
60
80
100
120
% g
row
th% Average growth rate (2002-2007) % share of SA Exports
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3.2. MARKET ACCESS MAP (www.macmap.org)3.2. MARKET ACCESS MAP (www.macmap.org)3.2. MARKET ACCESS MAP (www.macmap.org)3.2. MARKET ACCESS MAP (www.macmap.org)
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E.g. TARIFFS APPLIED BY COUNTRIES TO AN IMPORTED AVOCADOE.g. TARIFFS APPLIED BY COUNTRIES TO AN IMPORTED AVOCADO
Importing Country
Exporter % share of market (2007)
Tariff applied by the Importer
USA Mexico 76 % 0.00 %
South Africa 0 % 0.00 %
Netherlands South Africa 25 % 0.00 %
Chile 17 % 0.00 %
Spain Peru 45 % 0.00 %
South Africa 1 % 0.00 %
Russian Federation
Israel 41 % 5.00 %
South Africa 40 % 3.75 %
Argentina Chile* 100 % 7.20 %
South Africa 0 % 10.00 %
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E.g. TARIFFS APPLIED BY COUNTRIES TO AN IMPORTED AVOCADO continues…E.g. TARIFFS APPLIED BY COUNTRIES TO AN IMPORTED AVOCADO continues…
This is the end our brief quantitative analysis
Importing Country
Exporter % share in market (2007)
Tariff applied by the Importer
Portugal South Africa 56 % 0.00 %
Spain 27 % 0.00 %
Romania Netherlands* 86 % 0.00 %
South Africa 0 % 0.00 %
Belarus Israel 41 % 3.75 %
South Africa 26 % 3.75 %
Republic of Moldova
Israel 28 % 10.00 %
South Africa 25 % 10.00 %
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4. QUALITATIVE ANALYSIS4. QUALITATIVE ANALYSIS4. QUALITATIVE ANALYSIS4. QUALITATIVE ANALYSIS
What are the market characteristics?What are the packaging and labeling requirements?How should the product be priced?How is the product distributed in the target market?What are the options for promoting the product?
Qualitative Tools
www.p-maps.org - FREE
www.intracen.org/countries - FREE
Register
mas-admintools.intracen.org/accounts/Registra-tion.aspx
….How do my target markets operate and can I compete?
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5. OTHER MARKET ANALYSIS TOOLS - WTA5. OTHER MARKET ANALYSIS TOOLS - WTA5. OTHER MARKET ANALYSIS TOOLS - WTA5. OTHER MARKET ANALYSIS TOOLS - WTA
World Trade Atlas – Not free
(http://www.gtis.com/english/GTIS_WTA.html )
The following can be accessed from this database:Display product and country information from the most general to the most
detailed level of the Harmonized Tariff Schedules. Find any country's data with a simple keystroke or any product by keyword
or HS number with the World Trade Lexicon. Compare quantity and unit price data among countries. Sort the data alphabetically by country, numerically by HS number, by
market share or percent change. Switch from product to country sequencing at any level of detail. Toggle between export and import data. Check balance of trade data with individual countries and on individual
products.
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6. EURO-MONITOR (6. EURO-MONITOR (www.euromonitor.comwww.euromonitor.com))6. EURO-MONITOR (6. EURO-MONITOR (www.euromonitor.comwww.euromonitor.com))
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6. 6. OTHER MARKET ANALYSIS TOOLS –OTHER MARKET ANALYSIS TOOLS – EURO-MONITOR EURO-MONITOR6. 6. OTHER MARKET ANALYSIS TOOLS –OTHER MARKET ANALYSIS TOOLS – EURO-MONITOR EURO-MONITOR
Euro Monitor-Not free (www.euromonitor.com)
The following can be accessed from this database:Assess the current export markets to evaluate which are most
promising for present and future growthIdentify new markets that can lead to greater sales growthCompare opportunities in both existing and potential marketsIdentify leading companies, brands and products in a marketCompare volume and value sales of companies and brandsBenchmark export performance against the market and competitorsTo understand socio- economic conditions that would support or
hinder exportsPopulation, inflation, GDP, disposable income, poverty levels, level
of urbanization and income distributionEating habits, food consumption at broad and detailed level.
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7. Additional sources - TID7. Additional sources - TID7. Additional sources - TID7. Additional sources - TID
Trade information Directory includes additional sources, it covers a wide range of website:
Market access barriers and tariffs:European Union TariffsSACU tariffs
Trade analytic databases:SADC Trade dataTrade and Industry Policy Secretariat (TIPS)
Economic and trade research:Agribusiness onlineNational Agricultural Marketing Council
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8. CONTACT DETAILS8. CONTACT DETAILS8. CONTACT DETAILS8. CONTACT DETAILS
Directorate: International Trade
Tel: 012 319 8452
Fax: 012 319 8001
E-mail: [email protected]