market analysis for cars - december 2010

8/8/2019 Market Analysis for Cars - December 2010

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Manheim CarMarket Analysis

December 2010

MANHEIMRemarketing

0844 856 4631

www.manheimremarketing.co.uk

Monthly analysis of factual wholesale

used carmarket dynamics

Best Auction Company2005, 2006, 2007, 2009

Best Website

2006, 2007, 2010

Best Product of the Year2010

Best Remarketing System2010

Best Innovation2008, 2009

Best Technology Award2010

Best Service Supplier2004, 2005, 2009

7 winning years


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Monthly Summary

Month Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10

Age (Months) 48 48 50 50 50 50 51 51 51 51 50 51 51

Mileage 49,596 48,813 49,620 50,301 50,789 49,977 50,896 50,983 52,331 52,785 52,089 53,503 53,605

Selling Price () 6,875 7,187 7,208 7,453 7,281 7,324 6,978 7,017 6,783 6,736 6,813 6,852 6,569

% New Price 35% 38% 38% 39% 39% 38% 37% 36% 35% 36% 36% 35% 35%

YOY Vol. Var. -7% -5% 5% 2% 3% 5% -9% -3% 10% 8% 12% 9% -10%

The average selling price of cars sold during December 2010fell by 283 (-4.1%) in comparison with the previous month.Average age was static at 51 months with average mileageclimbing, albeit by only 102 miles, to 53,605 miles

At 6,569, the average selling price was also 306 (-4.5%)lower during December 2010 in comparison with the sameperiod of the previous year. However, average age was 3months lower and average mileage 4,009 miles lower duringDecember 2009

The % New Price retained was static at 35% in comparisonwith both November 2010 and December 2009

Volumes fell by 10% during December 2010 in comparisonwith December 2009

Highlights:

6,87 7,

187,20 7,

457,28 7,

32

6,97 7,

01

6,78

6,73 6,

81 6,85

6,565,500

6,000

6,500

7,000

7,500

8,000

Selling Price ()

4,500

5,000

D

ec09

Jan10

Feb10

M

ar10

A

pr10

M

ay10

Jun10

Jul10

Aug10

Sep10

O

ct10

Nov10

D

ec10

-7% -5%

5%2% 3%

5%

-9% -3%

10%8%

12%9%

-10%

-30%

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

Dec09

Jan10

Feb10

Mar10

Apr10

May10

Jun10

Jul10

Aug10

Sep10

Oct10

Nov10

Dec10

Year-on-Year Volume Variance*

* The Year-on-Year Volume Variance is derived from the number of cars sold during a given month and in the same month of the previous year by a representative sample of vendors

December 2010 Market Analysis Page 1

w o ave ra e n o per o s. s approac g ves a muc ruer n ca on o year-on-year vo ume var ance


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Fleet

44

4 44 4 4 4 4

44 4

4

38

39

40

41

42

43

44

45

46

47

48

49

50

9 0 0 0 0 0 0 0 0 0 0 0 0

Age (Months)

51

51 5

853

58

59

52

54

50 5

254

55 6

1

30,000

35,000

40,000

45,000

50,000

55,000

60,000

9 0 0 0 0 0 0 0 0 0 0 0 0

Mileage

12

1 11

11

1 1 11

1 1

0

5

10

15

20

25

9 0 0 0 0 0 0 0 0 0 0 0 0

Days in Stock

Dec0

Jan1

Feb1

Mar1

Apr1

May1

Jun1

Jul1

Aug1

Sep1

Oct1

Nov1

Dec1

Dec

Jan1

Feb1

Mar1

Apr1

May1

Jun1

Jul1

Aug1

Sep1

Oct1

Nov1

Dec1

Dec

Jan1

Feb1

Mar1

Apr1

May1

Jun1

Jul1

Aug1

Sep1

Oct1

Nov1

Dec1

61

66

64 6

766

66

61

59

57 5

9 60 6

1

57

4,200

4,400

4,600

4,800

5,000

5,200

5,400

5,600

5,800

6,000

6,200

6,400

6,600

6,800

7,000

Dec09

Jan10

Feb10

Mar10

Apr10

May10

Jun10

Jul10

Aug10

Sep10

Oct10

Nov10

Dec10

Selling Price ()

3 3 33 3 3 3 3 3 3 3 3 3

0%

5%

10%

15%

20%

25%

30%

35%

40%

Dec09

Jan10

Feb10

Mar10

Apr10

May10

Jun10

Jul10

Aug10

Sep10

Oct10

Nov10

Dec10

% Original New Price

3%16%

28%

19%

11%

5%

8%2% 5%

3%

% VolumeSupermini Small Hatchback Medium Family L arge F amily

Compact Executive Executive Mini MPV MPV

4x4 Coupe

Current Month



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Dealer

9 99 9 9 9

9 9 9 9 9 9 9

80

82

84

86

88

90

92

94

96

98

Age (Months)

75 7

777

7

3

78

76

7

2

72

79

79

79

79

74

50,000

55,000

60,000

65,000

70,000

75,000

80,000

Mileage

56

4 45 5 5 5 5

4 45 5

0

1

2

3

4

5

6

7

Days in Stock

Dec09

Jan10

Feb10

Mar10

Apr10

May10

Jun10

Jul10

Aug10

Sep10

Oct10

Nov10

Dec10

Dec0

Jan1

Feb1

Mar1

Apr1

May1

Jun1

Jul1

Aug1

Sep1

Oct1

Nov1

Dec1

Dec0

Jan1

Feb1

Mar1

Apr1

May1

Jun1

Jul1

Aug1

Sep1

Oct1

Nov1

Dec1

21 2

221 2

222 2

3

21

21 2

1 22 2

2 22

22

1,000

1,200

1,400

1,600

1,800

2,000

2,200

2,400

2,600

Dec09

Jan10

Feb10

Mar10

Apr10

M

ay10

Jun10

Jul10

A

ug10

Sep10

Oct10

N

ov10

Dec10

Selling Price ()

1 1 1 1 1 1 1 1 1 1 1 1 1

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Dec09

Jan10

Feb10

Mar10

Apr10

M

ay10

Jun10

Jul10

A

ug10

Sep10

Oct10

N

ov10

Dec10


8%

27%

25%

12%

7%

4%

7%3% 4%

3%

% VolumeSupermini Small Hatchback Medium F amily Large Family


4x4 Coupe

Current Month



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Manufacturer

2

1 2 2 22 2

2 22

2

2

2

10

12

14

16

18

20

22

24

26

9 0 0 0 0 0 0 0 0 0 0 0 0

Age (Months)

20

17

13

18

21

23

2

623

26

23

24 2

1

2

5

0

5,000

10,000

15,000

20,000

25,000

30,000

9 0 0 0 0 0 0 0 0 0 0 0 0

Mileage

1 2

11

1 1 11

1 11

11

0

5

10

15

20

9 0 0 0 0 0 0 0 0 0 0 0 0

Days in Stock

Dec0

Jan1

Feb1

Mar1

Apr1

May1

Jun1

Jul1

Aug1

Sep1

Oct1

Nov1

Dec1

Dec

Jan1

Feb1

Mar1

Apr1

May1

Jun1

Jul1

Aug1

Sep1

Oct1

Nov1

Dec1

Dec

Jan1

Feb1

Mar1

Apr1

May1

Jun1

Jul1

Aug1

Sep1

Oct1

Nov1

Dec1

19

14

19

11

17

19

16 1

3

16

10

11

10

18

6,000

7,000

8,000

9,000

10,000

11,000

12,000

13,000

14,000

15,000

Dec09

Jan10

Feb10

Mar10

Apr10

May10

Jun10

Jul10

Aug10

Sep10

Oct10

Nov10

Dec10

Selling Price ()

55 6 6 6 5 5 5 5 5 5 5 5

20%

30%

40%

50%

60%

70%

80%

Dec09

Jan10

Feb10

Mar10

Apr10

May10

Jun10

Jul10

Aug10

Sep10

Oct10

Nov10

Dec10


4%

28%

27%

13%

7%

7%

1% 2% 7% 3%

% VolumeSupermini Small Hatchback Medium Family Large Family


4x4 Coupe

Current Month



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market analysis for cars - december 2010

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