Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 11

Welcome to the 12Welcome to the 12thth TechnotreatTechnotreat

Thanks to all sponsors, participants & Thanks to all sponsors, participants & especiallyespeciallyEileen KramerEileen Kramer – without whom I shudder to think– without whom I shudder to think

John LuffJohn Luff – Dictator of Demos – Dictator of Demos

HPA Board, TR Committee, StaffHPA Board, TR Committee, Staff Peter Fannon, Laurin Herr, Jim Peter Fannon, Laurin Herr, Jim

Houston, Glenn Kennel, Thomas Houston, Glenn Kennel, Thomas MacCalla, Peter Putman, Stephen MacCalla, Peter Putman, Stephen Stough, Stough, Charles SwartzCharles Swartz, and Peter , and Peter SymesSymes

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 22

The BasicsThe Basics The schedule rules – my watch is officialThe schedule rules – my watch is official Power in first two rows; wireless free: Power in first two rows; wireless free:

STSN_confSTSN_conf Two non-concurrent demo sessionsTwo non-concurrent demo sessions

tonight (with drinks) and Friday afternoontonight (with drinks) and Friday afternoon other times by mutual agreementother times by mutual agreement

Sign-up for tomorrow night’s gameSign-up for tomorrow night’s game players, spectators, bus riders must sign upplayers, spectators, bus riders must sign up

Door prize Friday afternoon – be there!Door prize Friday afternoon – be there! Quizzes – all are eligible, place entries in Quizzes – all are eligible, place entries in

bowl by session end with your name & bowl by session end with your name & quiz number – fabulous prizes!quiz number – fabulous prizes!

Speakers: Give your presentation to Eileen Speakers: Give your presentation to Eileen for postingfor posting

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 33

The Technology Year in The Technology Year in ReviewReview

Highlights:Highlights: The new HD continuum:The new HD continuum:

V-rez: 480 (display, 540 imager) to 2160V-rez: 480 (display, 540 imager) to 2160 H-rez: 640 (display, 960 imager) to 5760H-rez: 640 (display, 960 imager) to 5760 Aspect ratio: 1.25:1 to 2.4:1 (displays)Aspect ratio: 1.25:1 to 2.4:1 (displays)

The new financial environment:The new financial environment: HDTV camcorder list price <$800HDTV camcorder list price <$800 1 GB card <$50 (less with rebates)1 GB card <$50 (less with rebates) $2 downloads are a business$2 downloads are a business

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 44

Acquisition - IAcquisition - I Audio:Audio:

Pin-MicPin-Mic Animation:Animation:

Hello Stage w/lip sync - $20Hello Stage w/lip sync - $20 Mounts:Mounts:

P+S Skater, Manfrotto Fig-Rig, Steadi P+S Skater, Manfrotto Fig-Rig, Steadi MerlinMerlin

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 55

Acquistion - IIAcquistion - II Mounts, continued:Mounts, continued:

oconnor “HD” seriesoconnor “HD” series Lighting:Lighting:

Lowel Ego “digital”Lowel Ego “digital” Lenses:Lenses:

Vision Imaging IIIVision Imaging III

Digital Parallax ScannerDigital Parallax Scanner Cameras:Cameras:

$29.99 320x240 (QVGA) PDT at CVS$29.99 320x240 (QVGA) PDT at CVS 1.4-inch viewfinder, “not up to VHS”1.4-inch viewfinder, “not up to VHS”

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 66

Acquisition - IIIAcquisition - III Cameras, continued:Cameras, continued:

>30,000 HDV camcorders by March 2005>30,000 HDV camcorders by March 2005 Sanyo Xacti HD1 camcorder $799.99 MSRPSanyo Xacti HD1 camcorder $799.99 MSRP

AVC codec (>41 minutes/ 2GB)AVC codec (>41 minutes/ 2GB) 1280 x 720p, 1/3-inch1280 x 720p, 1/3-inch SD card recordingSD card recording

Red – 4520 x 2540, S35-size, Oakley $Red – 4520 x 2540, S35-size, Oakley $ Kinetta “concurrent photon amplification”Kinetta “concurrent photon amplification” Some trend away from 2/3-inchSome trend away from 2/3-inch

1/3-inch HD camcorders, S35 D-cinematography1/3-inch HD camcorders, S35 D-cinematography

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 77

StorageStorage Media:Media: First time in 50 years no new VTR formatFirst time in 50 years no new VTR format Disks – optical & magneticDisks – optical & magnetic Flash – <$50/GBFlash – <$50/GB Non-proprietary - Infinity:Non-proprietary - Infinity:

Iomega Rev Pro, CompactFlashIomega Rev Pro, CompactFlash Holographic to 3.9 TB/diskHolographic to 3.9 TB/disk

Consumers:Consumers: DVD:DVD:

recorders <$100 (<$70 after rebate)recorders <$100 (<$70 after rebate) blanks <$0.25, movies <$4blanks <$0.25, movies <$4

Blu-ray/HD DVD: 7 million non-HDCP Blu-ray/HD DVD: 7 million non-HDCP HDTVsHDTVs

All-channel recorders in Japan & UKAll-channel recorders in Japan & UK

NME red laserNME red laser40 GB/disk40 GB/disk

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 88

ProcessingProcessing Audio consoles:Audio consoles:

Avid Venue & Studer VistaAvid Venue & Studer Vista

pass audio during crashpass audio during crash Compression:Compression:

HE-AAC 5.1 48 kbpsHE-AAC 5.1 48 kbps JPEG2000 productionJPEG2000 production Beyond AVC and VC-1 in progressBeyond AVC and VC-1 in progress MPEG-2 lives!MPEG-2 lives!

HDV, XDCAM HDHDV, XDCAM HD Sony Pictures HD Blu-ray disksSony Pictures HD Blu-ray disks

Digigami says MPEG-2 superior at those ratesDigigami says MPEG-2 superior at those rates

720/60p in 1.6 720/60p in 1.6 MpbsMpbs

Zaxel lossless 2.7:1Zaxel lossless 2.7:1

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 99

1950-vintage TK-31 camera1950-vintage TK-31 camera

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1010

DistributionDistribution 10 Gb Ethernet10 Gb Ethernet Avid DNxchange: HD on SDIAvid DNxchange: HD on SDI Digital Terrestrial TVDigital Terrestrial TV

Analog cutoff 2009 Feb 17Analog cutoff 2009 Feb 17 clerical error may send backclerical error may send back 5151stst anniversary of TV’s saint anniversary of TV’s saint

No 5No 5thth-generation LG STBs yet-generation LG STBs yet Video-on-Demand moves to the InternetVideo-on-Demand moves to the Internet Mobile TV begins in earnest (4 systems)Mobile TV begins in earnest (4 systems)

QVGA (320 x 240) considered “higher QVGA (320 x 240) considered “higher quality”quality”

RCA 27F634TRCA 27F634T27-inch27-inch

non-HDTVnon-HDTV$459 MSRP$459 MSRP

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1111

Relative Visual SizesRelative Visual Sizes

27-inch TV @ 9 feet27-inch TV @ 9 feet 2.5-inch TV @ 18 inches2.5-inch TV @ 18 inches

60-inch 16:9 TV @ 9 feet60-inch 16:9 TV @ 9 feet

1.4-inch TV @ 18 inches1.4-inch TV @ 18 inches

moviemovietheatertheaterscreenscreen

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1212

Repurposing Is an IssueRepurposing Is an Issue ““24: Conspiracy”24: Conspiracy”

One minute longOne minute long Non-unionNon-union 70% close-ups70% close-ups Extra-large bullet holesExtra-large bullet holes Double the bloodDouble the blood Louder effectsLouder effects

$1 x 1% of U.S. mobile subs = $2 $1 x 1% of U.S. mobile subs = $2 million million

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1313

PresentationPresentation Mobile products as seversMobile products as severs

e.g., Icuitye.g., Icuity Hide the TVHide the TV

Reversica Gyre 6300Reversica Gyre 6300 PhilipsPhilips

MiravisionMiravision

OLED? SED?OLED? SED? And what is HDTV?And what is HDTV?

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1414

KD-SR60XBR1KD-SR60XBR11920 x 10801920 x 1080

MFM-HT95MFM-HT951280 x 10241280 x 1024

KDE-42XS955KDE-42XS9551024 x 10241024 x 1024

KDL-40XBR1KDL-40XBR11366 x 7681366 x 768

KLV-S19A10KLV-S19A101280 x 7681280 x 768

VPL-HS51VPL-HS511280 x 7201280 x 720

5:45:4 5:35:3

not counting SD and “analog” setsnot counting SD and “analog” sets

KV-32HS420KV-32HS420

4:34:3

HDTVHDTV

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1515

““I’m looking for an HDTV compatible TV”I’m looking for an HDTV compatible TV”

14DLV7514DLV75640 x 480640 x 480

““HDTV Televisions”HDTV Televisions”

27F634T27F634T““SDTV Digital Stereo TV”SDTV Digital Stereo TV”

CT-27HL15CT-27HL15 TX-R2765TX-R276515MF605T15MF605T

All “HDTV”All “HDTV”All 4:3All 4:3

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1616

And Don’t Forget the RestAnd Don’t Forget the Rest

220 x 176220 x 1762.2-inch2.2-inch

5:45:4262k color262k color

320 x 240320 x 2402.5-inch2.5-inch

4:34:365k color65k color

Original 30-foot JumbotronOriginal 30-foot Jumbotronat Tampa Stadium 240 x 192at Tampa Stadium 240 x 192

70% of 70% of 20052005 TV sales to U.S. dealers were non-HD, non-widescreen TV sales to U.S. dealers were non-HD, non-widescreen

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1717

January 1 January 1 U.S. TV households 110.2 M – 98% U.S. TV households 110.2 M – 98% NN VCR (not including combos) – 90% VCR (not including combos) – 90% CC DVD (not including computers) – 82% DVD (not including computers) – 82% CC Stereo Sound (in TVs only) – 76% Stereo Sound (in TVs only) – 76% CC Cable – 65% (September) Cable – 65% (September) AA Home theater sound system – 36% Home theater sound system – 36% CC Satellite – 31% Satellite – 31% CC B&W TV – 29% B&W TV – 29% CC Projection – 23% Projection – 23% CC LCD – 22% LCD – 22% CC HDTV displays – 17%* HDTV displays – 17%* CC Widescreen – 14% Widescreen – 14% CC DVR – 11% DVR – 11% CC DTT reception circuitry (TV & STB, used or not) – DTT reception circuitry (TV & STB, used or not) –

8% 8% CC HD cable – 3.4% HD cable – 3.4% KK HD satellite – 1.6% HD satellite – 1.6% KK

AA – NCTA – NCTACC – CEA – CEAKK – Kagan – KaganN N – Nielsen– Nielsen

*7-12 of the 17*7-12 of the 17have no HDCP have no HDCP

Mark Schubin, HPA Technology Retreat, 2006 February 22Mark Schubin, HPA Technology Retreat, 2006 February 22 1818

Cameron Diaz Looks Fine on Cameron Diaz Looks Fine on HDTVHDTV

See any horrible “pockmarks”?See any horrible “pockmarks”?

At 300 dpi, a magazine cover has At 300 dpi, a magazine cover has farfar more detail than does HDTV more detail than does HDTV

Questions?Questions?