mark pack - social media '09 (a mashup* event)
DESCRIPTION
Mark PackLiberal DemocratsSocial Media '09a mashup* eventmashupevent.comTRANSCRIPT
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Creating a new
website for an MP
Mark Pack
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The challenge: integrate
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The challenge: innovate
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The challenge: disperse
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“The only way to control your content is to be the best provider of it”
“The only way to control your content is to be the best provider of it”
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The solution: WordPress
• Robust• SEO friendly• Social media
friendly• Large range of
plug-ins• Healthy developer
community• Minimal developer
lock-in
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The solution: lifestream
• Integrate different services in to one stream
• Dominant front page content
• Driven by RSS• Only one special
scraper required (EDMs)
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The solution: multiple user paths
• Type of content, or• Issue, or• Area
• Multiple tagging = single data entry
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Fun numbers
Photo credit: Sebastiano Pereira, Flickr
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Fun numbers
75% prefer “blog” to “news”
20% more comments
1 in 3 YouTube films on Google Maps get large viewing boost
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ROI doesn’t have to be about decimal places
“Love it!” - Sunny Hundal
“One of the best political websites I've even seen” - Iain Dale
95%+ positive online reaction
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Photo credit: Anders V,
Flickr
A bit of controversy…
Posterous?No thanks
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www.PuffBox.com
www.LynneFeatherstone.org
www.YourMandate.com
@markpack
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Photo credit: allygirl520, Flickr