Leveraging Disruptive Fundraising Technology Mark Organ, CEO of

@markorgan; Tweet #disruptive$

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About Influitive

Influitive helps B2B marketers recruit, mobilize and recognize an army of advocates that outsell their best sales reps.

Who we are: Founded in 2010 HQ in Toronto, San Francisco Private, VC backed, >$11M raised

vv OVER $40M

Raised

OVER 100 Shareholders

I Have Raised Money In Many Forms

OVER 12 Rounds

#1 Critical Ingredient for Startup Success à Founders and Investors

CONVICTION

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How to get Conviction?

DEEP KNOWLEDGE

HARD WORK

NO SHORTCUTS

Bootstrappin’

CUSTOMERS FUND YOU

How to Bootstrap Your Business

1 CONVICTION

2 MICRONICHE

3 SERVICIZE

4 HIGH PRICES

5 SYSTEMATIC SCALE

Raising Money – Some tips

1 CONVICTION

2 BEAUTIFUL STORY

3 A. B. P. (ALWAYS BE PITCHING)

4 GET FEEDBACK & CONNECTIONS

5 FIRM, BUT COACHABLE

Raising Money: Convertibles

GREAT FOR EARLY ROUNDS Assume Cap & Discount

Rolling Closes

Variable Terms

Low Cost

Less Dilutive (if progress is FAST)

Many Investors Dislike

Options Unpriced

More Dilutive (if progress is SLOW)

Raising Money: VC / Series A/B

$ $ $, $ $ $ ,$ $ $

Intros & recruiting help

Long Lead Time

Herd-like Behaviour

Loss of Control

Overhead to Manage

Disruptive Trends in Fundraising: The Great Blurring

STAGE: A and SEED

ACTORS: ANGEL, SUPERANGEL & VC

GEOGRAPHY: SF/SV, Northeast, R.O.W

AngelList: Disruptive Fundraising Machine

AngelList: Disruptive Fundraising Machine

AngelList: Disruptive Fundraising Machine

Crushing it On AngelList

IT’S ‘LAUNCHY’: All systems go!

NEED A POSSE: Advisors, early investors, and recommenders

STYLE COUNTS: Design, pizzazz

Founders $25K-$100K

Putting It All Together How to Raise Money in 2013

F Friends, Family, Fools $250K-$500K Convertible

Start talking to microVC and quality angels

Putting It All Together How to Raise Money in 2013

F

FFF Seed Convert ~$250K-$1M

Seed Preferred ~$2M

Putting It All Together How to Raise Money in 2013

F

FFF Seed Convert ~$250K-$1M

Seed Preferred ~$2M

Series A/B $4M - $10M

Putting It All Together How to Raise Money in 2013

QUESTIONS?

Thanks For Your Attention!

@markorgan #disruptive$