Mark Beall

Director of Business Development and Concessions Management at Florida’s Turnpike

October 30, 2012

Agenda• Service Plaza Redevelopment Project• Tollbooth Advertising• Sponsor-a-Highway Program• Specific Services Logo Board Advertising• State Farm Safety Patrol Program• Plaza Sponsorship Study• Service Plaza Hotel Study• Anclote Service Plaza Project

Service Plaza Redevelopment Project

• Project to replace/renovate aging facilities at eight service plazas on Florida’s Turnpike Mainline and Homestead Extension

• Upgrade design architecture, function of the service plazas, and associated services

Analysis of Facility Issues• Gas stations small and old

• Restaurants old and unmatched to markets served

• Inadequate number and design of restrooms

• Function of Plazas – Transitional, Rural, Commuter

• Bus Parking at Rural Plazas

• Fueling unbalanced for emergency operations

Goals & Objectives• Single Source Vendor• Limited FTE Maintenance Obligation• Guaranteed Revenue Stream• Performance Standards • Shared Investment• LEED Certification• Convenience Stores• Upgrade Level of Architecture and Landscaping• Enhanced Infrastructure for Emergency Operations

New vendor, new beginning…Areas USA FLTP, LLC

Highlights of new Areas USA Contract• 30 year concessions agreement• $163 million Public/Private Partnership

$ 62 million investment by Turnpike• Leadership in Energy and Environmental

Design (LEED) Silver Certification• Annual Minimum Concession Fee or

5.75% of Gross Receipts– Annual CPI adjustment to Minimum

Concession Fee• Construction Milestones

Large Convenience Store

• Pompano Beach and Okahumpka

• New 11,500 sq. ft. building• Three (3) to Four (4) branded food

concepts

• New fueling facilities

• Expanded truck parking at Pompano

Renovated Service Plazas• Turkey Lake, Canoe Creek and West Palm

Beach

• Expanded and renovated restaurant buildings

• 4 to 5 branded food concepts

• New 3,500 sq. ft. convenience stores with fueling facility and 1 branded food concept

• Expanded truck parking

Newly Constructed Service Plazas• Fort Drum and Port St. Lucie / Fort Pierce• New 40,000 sq. ft. restaurant buildings,

twice the size of existing buildings• Six (6) to Seven (7) branded food concepts• New 3,500 sq. ft. convenience stores with

fueling facility and one (1) branded food concept

• Expanded truck parking

Snapper Creek Service Plaza

• Renovated convenience store

• New restroom facilities

• One (1) branded food concept

Plaza C-store RestaurantPhase ITurkey Lake Opened Spring 2012 Winter 2012/13Canoe Creek Fall 2012 Winter 2012/13Fort Drum Winter 2012/13 Winter 2012/13West Palm Beach Opened Spring 2012 Winter 2012/13Pompano Beach - Opened Spring 2012Snapper Creek Opened Fall 2011 Winter 2012/13

Phase IIOkahumpka - Fall 2014Port St. Lucie/ Winter 2013/14 Fall 2014 Fort Pierce

Opening Dates

Service Plaza Facility Opening Dates

LEED Credit Categories

• Sustainable Sites• Water Efficiency• Energy + Atmosphere• Materials +

Resources• Indoor

Environmental Quality

• Innovation in Design

Plaza Themes• Water Theme– Pompano Beach– Port St. Lucie/Fort Pierce– Canoe Creek

• Landscape Theme– Fort Drum– West Palm Beach– Okahumpka

• Sun Theme– Turkey Lake– Snapper Creek

Water Theme

Sun Theme

Landscape Theme

Ongoing Construction – Fort Drum

Ongoing Construction – Fort Drum

Ongoing Construction – Fort Drum

Finished Facilities – West Palm Beach

Finished Facilities - Pompano

Finished Facilities - Pompano

Final Food Concepts

• Tollbooth Advertising– Non-exclusive license to utilize outside front

windows of tollbooths at certain toll facilities– Commercial interests with specific

advertising/sponsorships disallowed– Department discretion to approve or disapprove– Agency secures and maintains all

advertisements/sponsorships– Currently 199 toll booths utilized

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• Sponsor-a-Highway Program

– Generate revenue to help fund roadway maintenance, roadway improvements and new service programs

– Acknowledgement & sponsorship signs sold as two mile segments

– Vendor assumes all program costs

– Annual guarantee $200K or 40% of gross receipts

– Currently 115 sponsorships

– Maximum 300 signs system-wide

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• Specific Services Logo Board Advertising– Categories: food, fuel, lodging, camping, attractions

& pharmacies– Annual guarantee $180K or 25% of gross revenue– Currently 465 logo board advertisements

• HEFT – Some exits exclude Food and Fuel categories

• Mainline – Food category excluded

• State Farm Safety Patrol Sponsorship– Sponsorship of road ranger program in return for

advertising on the vehicles and for promotionalopportunities

– Vehicle ID, signage, uniform & event sponsorships– Partner in research & safety– Revenue to aid in program expansion

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Business DevelopmentService Plaza ProgramTollbooth AdvertisingSponsor-a-Highway ProgramSpecific Services Logo BoardSafety Patrol Sponsorship

TOTAL

Program To Date$24,250,000

4,568,000717,000952,000

1,912,500$32,399,500

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FY12$6,000,000

1,089,700200,000

$180,000$297,000

$7,766,700

Revenue to the Turnpike

Hotel Study• Potential development and operation of hotel(s) at

Okahumpka, Turkey Lake, Port St. Lucie/Fort Pierce and Snapper Creek Service Plazas

• Limited services hotels of 60-80 rooms each

• Industry Forum – December 10, 2102

Anclote Service Plaza• Potential development and operation of Service Plaza at

Anclote Toll Plaza (MP 23 Suncoast Parkway)

• Develop after conversion of Toll plaza to all electronic tolling

• 5 thousand to 11 thousand square foot building

• Fueling and truck parking

• Completed in 2016