Marine Toys

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Post on 15-Jan-2015

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Pecha kucha style presentation on my Hothouse project 'Marine Toys' (later Food Chain Toys) for Unitec Articulation Station night.

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<ul><li> 1. Shark aTTack! The Hothouse Marine Toys Project Vicky Teinaki - Marine Toys Project 2008 The Hothouse </li></ul> <p> 2. The Hothouse: Generating innovation between multiple parties Vicky Teinaki - Marine Toys Project 2008 The Hothouse 3. Initial Presentation Vicky Teinaki - Marine Toys Project 2008 The Hothouse 4. Wild Safari, Schleich+ supporting materials Lamaze, WOWInitial Proposal: narrative, ecology, bath Vicky Teinaki - Marine Toys Project 2008 The Hothouse 5. Initial Prototypes Vicky Teinaki - Marine Toys Project 2008 The Hothouse 6. 280mm (7m)160mm (4m)eatseatseatseatseats eatseats eats80mm (2m) 100mm(2.5m)40mm (1m) 60mm (1.5m)Scale 1:25 4 September 2007 Storytelling and foodchains: Sea Hunters and Rocky Shore Vicky Teinaki - Marine Toys Project 2008 The Hothouse 7. Validation: marine (Steve OShea, Kelly Tarltons), education (Mainly Toys) Vicky Teinaki - Marine Toys Project 2008 The Hothouse 8. Validation: Toys (Zuru Toys, Planet Fun) Vicky Teinaki - Marine Toys Project 2008 The Hothouse 9. Student input: BDes, BBus, BProdDes Vicky Teinaki - Marine Toys Project 2008 The Hothouse 10. Narrative testing with children Vicky Teinaki - Marine Toys Project 2008 The Hothouse 11. What is the hook? $1.2b(-7%)$2.4b(0%) Can you add a twist (a new spin on an old toy)? $2.7b(+8%)$3.3b(+4%) Its all about play - preferably open ended play....Children think differently from adults!$0.7b(0%) $2.8b(-5%) $2.7b(+1%)$1.4b(+3%) $1.1b(+17%) $2.2b(+9%)ConstructiveSymbolic Physical Co-operative Games Constructive 11yrs Physical (none) Toy workshop: pushing around insights from Zuru and Planet Fun Vicky Teinaki - Marine Toys Project 2008 The Hothouse 12. One workshop result: Marine Russian Dolls Vicky Teinaki - Marine Toys Project 2008 The Hothouse 13. B BMARINE TOYS 24 MARCH 2008SCALE 1:1 SHEET SIZE A2SECTION B-B Computer Modelling/Prototyping Vicky Teinaki - Marine Toys Project 2008 The Hothouse 14. Final set - shown at Milan Vicky Teinaki - Marine Toys Project 2008 The Hothouse 15. Summary: Industry advice = continuous validationand researchFocusing on narrative (even testing it)Using appropriate prototyping tools(sometimes CAD can be a design tool!)Working collaboratively Vicky Teinaki - Marine Toys Project 2008 The Hothouse </p>