marine exporting
DESCRIPTION
This presentation is an overview of the Marine portfolio that Reed Exhibitions U.S. International Sales Group has to offer. In addition, it overviews Reed Exhibitions relationship with the U.S. Department of Commerce.TRANSCRIPT
Marine Industry Export OpportunitiesSuccessful Marketing at International Trade Shows
U.S. Commercial Services & Reed Exhibitions
Why are we partners? • We help SME’s to develop and increase exports• We educate U.S. firms on new markets and
industries• We develop pavilions and create special
packages to support US firms • We are partners, helping you build international
success
Introduction, Reed Exhibitions
• Size and scope– The world’s leading events organizer, with over 2,500 employees in 35 offices
serving 44 industries worldwide.
• Events– RX organizes over 440 events in 36 countries. A market reach of over 6
million.
• Key industries served– Aerospace & aviation, automobiles, broadcasting, building & construction,
electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, marine, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel
• International Sales Group– A unique network of offices and international sales promoters in 65 countries
providing support to exhibitors in export markets.
Local Support, Global Connections
• Reed Exhibitions International Sales Group USA assists US companies in building their export business via
international trade shows. – ISG provides:
• Opportunities in new markets • Recommendations and guidance on market entry strategies • Insights into business practices globally • Dedicated support throughout the entire exhibiting process
Exporting, International Trade Shows
• Trade shows deliver:– Safe and structured environment to explore markets – Cost-effective market entry– Targeted, qualified contacts – Face time with potential customers/business partners– Resources to make market entry turn key and stress
free
Exhibitions are the second most effective means of generating sales leads after companies’ own websites*.Source *Outsell, Inc. Annual Advertising and Marketing Study 2008
Trade Shows, Picking the right ones
• The following events are targeted shows we determine to be high value markets for U.S. SME’s
• Why? – The opportunity they offer US companies– Current success of US companies in the market– Desire from local customers for US product– The ease of entry into the market
MARINEPortfolio of Events
As the premier event of its type, Oceanology International attracts more engineers, technical specialists and senior industry managers than any other Marine Science and Ocean Technology event in the world, offering an outstanding mix of visitor numbers but more importantly visitor quality.
Why Oceaonology?
• Premier international buying event in the World• Meet key decision makers in your area of expertise• Discover the latest developments in the marine science and ocean
technology industries • Appoint agents / distributors • Source and evaluate products and suppliers • Obtain technical knowledge/expertise • Set up supply channels • Meet trade associations and industry groups• Support from U.S. Commercial Service, Maritime Alliance, MTS, and
key associations.
U.S. Pavilion
• Special features can include:– Special “First Time” exhibitor rate – Official U.S. Government Ribbon cutting and publicity– U.S. Commercial Service pre-show marketing of U.S.
Companies throughout Europe– European market business advising by U.S.
Commercial Service
• Dates– October 26-29, 2011
• Venue – BEXCO (Busan Exhibition & Convention Center), Busan, Korea
• Co-located With– NAVAL & DEFENCE 2011– SEA-PORT 2011
• Exhibitors -2009 Statistics– 900 Companies from 40 Countries
• Visitors – 2009 Statistics– 39,359 visitors from 49 countries
**MARINE WEEK : 55,833 from 65 countries
Why Korea?
• Global shipbuilding industry is dominated by Korea
• Responsible for more than 50% of the world’s shipbuilding production
• 10 of the world leading dockyards are located in South Korea – Hyundai Heavy Industries/Mipo Dockyard– Samsung Heavy Industries– Daewoo Shipbuilding and Marine
Engineering Co.
Industry Sectors
• Shipbuilding• Marine, Maritime Equipment System• Dockyard• Diesel Engines, Engine Accessories & Propulsion Systems• Shipbuilding, Repair and Maintenance Technologies• Cruise, Ferry & Marine Consultants & Engineering Services
Marine• Offshore & Plant• Sailing Equipment & System• Marine IT Equipment• Maritime Security & Safety• Sea Environment Technology
1.81,203Maritime Security 15
3.72,473Etc. 17
2.41,604Fire Warning & Fighting System 14
2.71,804Sea Environment Technology 13
3.22,138Welding 12
4.42,940Ship Repair • Maintenance 7
5.73,809Communication & Cable System 6
6.34,210Maritime Technology 5
6.74,477Sailing equipment and System 4
10.97,284Diesel Engines, Engine Accessories & Propulsion Systems
3
17.211,494Marine, Maritime Equipment System 2
16
11
10
9
8
1
No.
42,637Magazine and Booth which Field of Maritime
4.42,940Pumps, Compressors
17.911,962Dockyard
1.3869Ship Finance
3.52,339Cruise & Ferry & Marine Consultants and Engineering Services
10066,827Total
3.92,606Safety, Fire Fighting, Rescuer
%CountExhibit Filed
1.81,203Maritime Security 15
3.72,473Etc. 17
2.41,604Fire Warning & Fighting System 14
2.71,804Sea Environment Technology 13
3.22,138Welding 12
4.42,940Ship Repair • Maintenance 7
5.73,809Communication & Cable System 6
6.34,210Maritime Technology 5
6.74,477Sailing equipment and System 4
10.97,284Diesel Engines, Engine Accessories & Propulsion Systems
3
17.211,494Marine, Maritime Equipment System 2
16
11
10
9
8
1
No.
42,637Magazine and Booth which Field of Maritime
4.42,940Pumps, Compressors
17.911,962Dockyard
1.3869Ship Finance
3.52,339Cruise & Ferry & Marine Consultants and Engineering Services
10066,827Total
3.92,606Safety, Fire Fighting, Rescuer
%CountExhibit Filed
Visitor Breakdown by Intent
U.S. Pavilion with turnkey U.S. exhibitor booths (First time ever!)
• Special features can include:– Korean interpreters available– Official U.S. Government Ribbon cutting and publicity– U.S. Commercial Service pre-show marketing and on-site
business advising– Optional business meetings pre-arranged with qualified
distributors (additional fee) – Hotel and logistics referrals
Questions?
Thank you:Julia Rauner, U.S. Commercial ServiceBill Riedy and Michael Jones, Maritime
AllianceHugh Constant, World Trade Center San Diego
