marina bay sands halls a & b, 3 - 6 july 2014...prize long white & black diamond earrings...
TRANSCRIPT
Marina Bay Sands Halls A & B, 3 - 6 July 2014
Post Event Report Sheet
Organizer Conference & Exhibition Management Services Pte Ltd
Supported by
The Gem & Jewellery Export Promotion Council
Hong Kong Jewellery & Jade Manufacturers Association
Myanmar Gems and Jewellery Entrepreneurs Association
Ministry of Commerce, Cambodia
Italian Trade Agency (ITA)
Italian Chamber of Commerce (ICCS)
Official Bank Standard Chartered Bank
Official Tax Refund Agent Premier Tax Free
In Conjunction with The Great Singapore Sale
Strategic Conference Partner GIA Thailand
Exhibition Statistics Total Gross Area: 7000sqm Total Build-Up Area: 3000sqm
Total no of Exhibitors, Principal Companies, Agents, Representative Offices, Media Partners
207 172 Foreign Companies (83%) 35 Local Companies (17%)
Countries/Regions 20
Country Pavilions India, Italy, Cambodia
Estimated Sales and Orders SGD$30 million
Media Coverage SGD$ 6.5 million as of 11 July 2014
Visitorship
SIJE 2014 - Attendees Country Breakdown
Overseas 2,561 23%
Local 8,765 77%
Total Visitors: 11,326 from 59 countries Visitors from: AFGHANISTAN, AUSTRALIA, AUSTRIA, AZERBAIJAN, BAHRAIN, BANGLADESH, BELGIUM, BRAZIL, BRUNEI DARUSSALAM, CAMBODIA, CANADA, CHINA, COLOMBIA, CYPRUS, DENMARK, ESTONIA, FINLAND, FRANCE, GABON, GERMANY, GREECE, HAITI, HONG KONG, INDIA, INDONESIA, ISRAEL, ITALY, JAPAN, KOREA, DEMOCRATIC PEOPLE'S REPUBLIC OF, KOREA, REPUBLIC OF MACAU, MALAYSIA, MAURITIUS, MEXICO, MONGOLIA, MONTSERRAT, MYANMAR, NEPAL, NETHERLANDS, NEW ZEALAND, PAKISTAN, PHILIPPINES, POLAND, RUSSIAN FEDERATION, SAUDI ARABIA, SERBIA AND MONTENEGRO, SINGAPORE, SOUTH AFRICA, SRI LANKA, SWAZILAND, SWITZERLAND, TAIWAN, THAILAND, UKRAINE, UNITED ARAB EMIRATES, UNITED KINGDOM, UNITED STATES, VIET NAM, ZAMBIA
21.11%
15.49%
11.86%10.82%
9.68% 9.16%8.41% 7.89%
2.83% 2.74%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
CHINA INDIA MALAYSIA PHILIPPINES INDONESIA MYANMAR THAILAND HONG KONG UNITED STATES UNITEDKINGDOM
SIJE 2014 - Top Ten Visiting Country Breakdown
Advertising & Promotions Media Exposure Media exposure was in print, broadcast and online, as well as marketing collaterals used to promote the show. Supporting Media Partners Eliterate EuPlus Exquisite Magazine Global Sources Publication (Global Jewelry Special, Global Diamond & Pearl) Hong Kong Jewellery Magazine Indonesia Jewellery Fair Jewelry Fair Korea Luxury Life Magazine Malaysia International Jewellery Fair Palakiss Vicenza Oriental Publishing (Solitaire Magazine) Top Club Above-the-line Media Advertising This included print, broadcast and online. Print The Star (Malaysia) The Straits Times Life! The Straits Times Urban The Straits Times Lianhe Zaobao Lianhe Zaobao Now Lianhe Wanbao Shin Min Daily News
Radio Capital 958 FM Class 95 FM Live 938 FM Media Coverage The 4 day event garnered a lot of interest from the mass media in Singapore and in the region. Social Media Coverage The event was well documented in the social media platform, including Instagram, blogs, YouTube, and forums. Below-the-line Advertising The organizer had a comprehensive below-the-line advertising campaign, which included: Sales brochure Trade visitor invite flyer Consumer Postcard (for general public) Consumer Postcard (for exhibitors’ clients) VIP Invite Opening Ceremony Invite EDMs (Electronic Direct Mailers) E-invite (for exhibitors’ clientele) Mail Drops (Special Buy Flyer) A1 promotion board A5 flyer invite Ruby lounge refreshment coupon
Marketing Collaterals Sales brochure Trade visitor invite flyer Consumer Postcard VIP Invite Opening Ceremony Invite EDMs (Electronic Direct Mailers) Mail Drops (Special Buy Flyer) A1 promotion board A5 flyer invite Ruby lounge refreshment coupon
Official Opening
The opening ceremony was officiated by Dr Lily Neo - Member of Parliament for Tanjong Pagar GRC.
Concurrent Activities These included fashion show on the opening day, and on the 3rd day of the show.
Opening Day Fashion Show
1st Prize 2nd Prize
Lucky Draws
SIJE Opening Day Grand Draw - 3 July Pendant with black and white diamonds worth S$8,650 sponsored by Fozailoff Jewelry $500 SIJE Cash Voucher
Friday Grand Draw - 4 July 1st Prize Jewelry worth S$9,000 sponsored by Yuli 2nd Prize $500 SIJE Cash Voucher
Saturday Grand Draw – 5 July 1st Prize 38 x 46cm Artwork - Poetry of Flowers and Jewelry acrylic on canvas worth S$3,000 sponsored by Thomas Armonia
SIJE Sunday Grand Draw – 6 July
1st Prize Ruby & Diamond Pendant with White Gold worth S$10,000 sponsored by Degem Prestige
2nd Prize Long White & Black Diamond Earrings worth S$8,000 sponsored by Zydo Italy
3rd Prize Unheated Pink Spinel Lace Earrings worth S$4,800
sponsored by Simone Jewels
Daily Stage Program Day 1 1. Mr Gautam D Goradia - CEO/MD ‘COM-SUR’ Safety Enhanced – Crime Solved faster with software COM-SUR 2. Opening Ceremony cum Fashion Show 3. SIJE Opening Day Grand Draw Day 2 1. Mr Gautam D Goradia - CEO/MD ‘COM-SUR’ Safety Enhanced – Crime Solved faster with software COM-SU 2. Dr. Ahmadjan Abduriyim, GIA - Gemological Observation of Ruby and Sapphire Heat Treatment 3. Friday Grand Draw Day 3 1. Alex Zupancich, JDMIS - New Technologies in Jewellery Design and Fabrication 2. Dr. Ahmadjan Abduriyim, GIA - Corundum gem mining activities in South East Asia 3. Fashion Show 4. Saturday Grand Draw Day 4 1. Alex Zupancich, JDMIS - New Technologies in Jewellery Design and Fabrication 2. Master Lim Eng Cheong - Feng Shui & Jewellery By Chang Consultancy 3. SIJE Sunday Grand Draw
Event Highlights The highlight of SIJE this year was a 50.55 carat white diamond dubbed “The White Fire”. Billed as a show stopper, the almost flawless diamond was a whopping US$10million (S$12.5million). For Show Enquiries: For Media Enquiries: Conference & Exhibition Management Services Pte Ltd Contact Person: Ms Judy Lee [email protected] Contact Person: Ms Gina Lim [email protected] Tel: (65) 6278 8666 Fax: (65) 6278 4077
Integrated Marketing Solutions Group IMSG Contact Person: Ms Nalini Naidu Email: [email protected] Tel: (65) 6479 3733 Fax: (65) 6479 3633