marimekko paper summer 2014
DESCRIPTION
ÂTRANSCRIPT
2/2014
S W E E T S U M M E R C E L E B R AT I O N S
WW
W.M
AR
IME
KK
O.C
OM
media partners
Museum of Contemporary Art KiasmaMannerheiminaukio 2, Helsinki, Finland kiasma.fi KiasmaMuseum
4 6 10
262014
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SWEET SUMMER CELEBRATIONS SUMMER IN CLOTHES BLOOM & BLOSSOM
SEASON OF GIFTS
KIDS’ SUMMER
CONGRATULATIONS, UNIKKO! TEEMU & MARIMEKKO
S U M M E R I S S U E
© Marimekko Corporation
Puusepänkatu 4, 00880 Helsinki, Finland
Tel. +358 9 75 871
www.marimekko.com
The availability of products varies
from store to store.
village.marimekko.com
facebook.com/marimekkoglobal
twitter.com/marimekkoglobal
twitter.com/marimekkousa
pinterest.com/marimekkoglobal
instagram.com/marimekkoglobal
instagram.com/marimekkousa
youtube.com/marimekkovideo
weibo.com/marimekkoofficial
FOLLOW US !
N O. 2 / 2 014
4
WEDDINGS AND GRADUATIONS,
EVENINGS OUT WITH FRIENDS, SURPRISE TRIPS,
LAZY AFTERNOONS IN THE SUN…
FOR THOSE UNFORGETTABLE MOMENTS OF SUMMER,
MARIMEKKO OFFERS GIFT IDEAS AND TENS OF NEW
PRODUCTS THAT WILL INSPIRE YOU ALL YEAR LONG
– FROM GORGEOUS DRESSES WITH MATCHING
ACCESSORIES TO IRRESISTIBLE FABRICS PERFECT
FOR PARTIES OR COTTAGE CURTAINS.
UNIKKO – 50 YEARS YOUNG – ALSO DESERVES
ITS OWN CELEBRATION. A FLOWER THAT GROWS MORE
VIBRANT WITH EVERY PASSING YEAR.
WE WISH EVERYONE A HAPPY SUMMER!
SWEET SUMMER CELEBRATIONS
S U M M E R I S S U E
5
3 CL ELDERFLOWER
CORDIAL OR APPLE JUICE
1.5 CL MELON LIQUOR
DRY SPARKLING WINE
MIX JUICE AND L IQUOR
AND TOP OFF WITH
SPARKLING WINE.
GARNISH WITH ROSE OR
MARIGOLD PETALS.
S U K AT M A K K A R A L L A
flute glass
P I E N I U N I K KO
tray
O I VA / S Ä Ä PÄ I VÄ K I R J A
plate
S U K AT M A K K A R A L L A
dessert bowl
O I VA / S Ä Ä PÄ I VÄ K I R J A
platter
O I VA
pitcher
S U K AT M A K K A R A L L A
tumbler
O I VA / S Ä Ä PÄ I VÄ K I R J A
plate
F O K U S
tray
U R S U L A
tablecloth
S U K AT M A K K A R A L L A
pitcher
S U K AT M A K K A R A L L A
stemware
A toast to summer
N O. 2 / 2 014
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S U O P U R S U
dress
SUMMER IN CLOTHES
SMILE WITH THE SUN.
S U M M E R I S S U E
7
M E H U M A I J A
dress
M E T S ÄTÄ H T I
dress
SMILE WITH THE SUN.
M A P U
shirt
N O. 2 / 2 014
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S U M M E R I S S U E
9
N I M A
dress
P LY Y M I
shirt
PAT R I I S I
trousers
CASUAL, WORKADAY, FESTIVE
–TO WEAR FOR
YEARS TO COME.
N O. 2 / 2 014
10
S A R U
hat
M E H U M A I J A
dress
R U N S A S
scarf
H I L LO K E
dress
M E T S ÄTÄ H T I
dress
M E E R A
dress
U I N O
shirt
S U M M E R I S S U E
11
BLOOM & BLOSSOM
TA S K U
leather pouch
U U VA
dress
S U O P U R S U
dress
U N I K KO
evening bag M E T S ÄTÄ H T I
dress
H E R T TA & H E L I N Ä
leather wallet
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12
CLEAN CUT
R I E M U K A S
dress
I L M A
shirt
U A L A N I
dress
S O L I TA
jacket
KO I T TO
shirt
A U E R
scarf
R O N D O
scarf
BY Y S A
trousers
N I P P U
evening bag
N I P P U
evening bag
N I P P U
evening bag
U S V U
dress
N O P cap
P E K
dress
PAT R I I S I
trousers
P LY Y M I
shirt
S U M M E R I S S U E
13
N I P P U
evening bag
S T E E L A
dress
WOULD YOU GIVE FLOWERS IN THE FORM
OF A SCARF?
S E A S O N O F G I F T S
14
FOR MOTHERS
I L L A N T U L L E N
scarf
S E A S O N O F G I F T S
15
SURPRISE HER WITH
A LEATHER WALLET,
COIN PURSE OR POUCH.
THEN – ON THE NEXT
SPECIAL OCCASION –
G IVE HER A GENEROUS
HANDBAG IN MATCHING
COLOURS.
TA S K U
leather pouch
P I K K U S E R K K U
leather bag
A U E R
scarf
R U N S A S
scarf
H E L I N Ä
leather wallet
H E R T TA
leather wallet
U N I K KO
evening bag
N I P P U
scarf
N I P P U
evening bag
U N I K KO
evening bag
TA S A R A I TA
duvet cover set
S E A S O N O F G I F T S
16
COTTON-JERSEY
BED LINEN WITH
EVEN STRIPES ARE
A GREAT CHOICE .
PA S I
bag
E P P U
backpack
FOR GRADUATES
O I VA / TA S A R A I TA
mug
COLLECT A MUG BAR!
MIX AND MATCH
DIFFERENT PATTERNS.
O I VA / TA S A R A I TA
mug
N I M I K KO
bath towel
O I VA / U N I K KO
mug
THE EPPU BACKPACK WITH
LEATHER STRAPS IS A NEW
MARIMEKKO CLASSIC – DESTINED
TO JOURNEY ON YOUR SHOULDER
FOR YEARS TO COME.
S E A S O N O F G I F T S
17
H A U K I
tea towels
P I E N I U N I K KO
oven mitten
P I E N I U N I K KO
tray
FOR SUMMER PARTIES
FOR SUMMER
CHEFS, THE FUN
HAUKI (P IKE)
PATTERN BY
FINNISH-BRITISH
ILLUSTRATOR
AND GRAPHIC
DESIGNER SANNA
ANNUKKA IS
THE CATCH OF
THE SEASON.
H A U K I
apron
H A U K I
chopping board
O I VA / H A U K I
mug
H A U K I
tray
S E A S O N O F G I F T S
18
FOR NEWLY WEDS
N I M I K KO
bathrobe
U J O
s l i ppe r s
N I M I K KO
bath towel
S E A S O N O F G I F T S
19
O I VA / S I I R TO L A P U U TA R H A
plate
O I VA / S I I R TO L A P U U TA R H A
plate
O I VA
platter
KO N K K A R O N K K A
knife & fork
O I VA / U N I K KO
teapot
KO N K K A R O N K K A
salad servers H E H K U VA
lantern
O I VA / S I I R TO L A P U U TA R H A
espresso cup and saucer
KONKKARONKKA
CUTLERY IS A FAMILY
OF KNIVES, FORKS AND
SPOONS, EACH WITH A
DISTINCT PERSONALITY.
DESIGNED BY MARI
ISOPAHKALA , WINNER
OF FINLAND’S YOUNG
DESIGNER OF THE
YEAR PRIZE IN 2013.
S U K AT M A K K A R A L L A
stemware
U N I K KO
duvet cover set
SHINE BRIGHT!
DESIGNER HARRI
KOSKINEN’S HEHKUVA
LANTERNS FOR
MARIMEKKO WORK
BOTH OUTDOORS
AND INDOORS.
5 0 T H A N N I V E R S A R Y U N I K KO
sateen fabric
5 0 Y E A R S O F U N I K KO
21
O I VA / U N I K KO
mug
U N I K KO
fabric bag
U N I K KO
tray
M I N I - U N I K KO
tray
O I VA / U N I K KO
teapot
M I N I - U N I K KO
tray
CONGRATULATIONS, UNIKKO!
MAIJA ISOLA’S CLASSIC PATTERN WAS BORN IN 1964 AFTER ARMI RATIA , MARIMEKKO´S FOUNDER,
HAD ANNOUNCED THAT MARIMEKKO WOULD NEVER PRINT A FLOWER PATTERN. MAIJA REFUSED TO OBEY
ARMI´S ORDERS AND – IN PROTEST – CREATED AN ENTIRE SERIES OF GORGEOUS FLORAL PRINTS. ONE OF THEM
WAS UNIKKO (POPPY) – NOW 50 YEARS YOUNG.
THIS SUMMER, WE WILL BE CELEBRATING UNIKKO AROUND THE WORLD – WITH THE JOY AND ENERGY
BEFITTING THIS ICONIC PRINT DESIGN.
IF YOU’RE A MEMBER OF MARIMEKKO VILLAGE, OUR CUSTOMER LOYALTY PROGRAMME, YOUR NAME IS ALREADY ON THE GUEST LIST. JUST SIT BACK –
WE’LL KEEP YOU POSTED ON UPCOMING EVENTS AND OFFERS! TO JOIN MARIMEKKO VILLAGE, S IGN UP AT
A MARIMEKKO STORE OR ONLINE AT VILLAGE.MARIMEKKO.COM
YOU CAN FOLLOW THE FESTIVITIES ON OUR UNIKKO WEBSITE, WHERE YOU CAN ALSO SHARE
YOUR OWN UNIKKO STORY. MARIMEKKO.COM/UNIKKO
#UNIKKO50
U N I K KO
cushion covers
5 0 Y E A R S O F U N I K KO
22
5 0 T H A N N I V E R S A R Y U N I K KO
sateen fabric
5 0 Y E A R S O F U N I K KO
24
5 0 Y E A R S O F U N I K KO
25
5 0 T H A N N I V E R S A R Y U N I K KO
fabrics
We photographed Unikko’s anniversary
collection in Kiasma, Museum of Contemporary
Art in Helsinki.
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IN AUGUST 2013,
MARIMEKKO’S SPRING/SUMMER
2014 SHOW AT COPENHAGEN
FASHION WEEK, THE BIGGEST FASHION
EVENT IN THE NORDIC, CULMINATED
IN TEEMU MUURIMÄKI’S
UNIQUE UNIKKO DRESSES.
TEEMU &
MARIMEKKOWE TALKED WITH FASHION DESIGNER
TEEMU MUURIMÄKI ABOUT UNIKKO,
FASHION AND SOME OTHER THINGS TOO.
When did you join Marimekko and how did it happen?CEO Mika Ihamuotila contacted me in late
winter 2013 and invited me to join Marimekko’s impressive designer team.
Tell us a little about yourself.I graduated from Aalto University’s School
of Arts, Design and Architecture as a fashion designer in 2001, after which I’ve worked in women’s fashion in Helsinki, Paris, Milan and Sydney. During my ten years abroad, I worked on pretty much everything – from wedding dresses and evening gowns to ready-to-wear and luxury fashion. Along the way I’ve also designed theatre and dance costumes.
Your first work for Marimekko is inspired by Unikko. Tell us more. Mika asked me to design a collection
celebrating the 50th anniversary of Unikko. It was incredibly rewarding to work with one of the most iconic print patterns ever. For the collection, I designed unique Unikko-inspired silk dresses, while trying to find a new and modern approach that matched the pattern’s
amazing legacy. I also paid special attention to Marimekko’s design ethos: simple, practical clothing for every occasion.
Unikko is a story about trusting the power of creativity and traveling your own path. What do you think? Unikko is definitely a powerful story. To
me, it represents courage and passion – the two things you need for creativity to flourish. Also, as a fashion designer, you need to think creatively all the time and embrace change at every opportunity.
Do have any fond memories of Unikko? My fondest memory is from Unikko’s golden
age, when my friend from Venice was visiting Helsinki. We were both invited to a house-warming party, where the entire apartment, from floor to roof, was decorated in Unikko. The pattern was everywhere: bedcovers, curtains, pillowcases, even tin canisters. The next day, we encountered a wedding procession outside a church on Suomenlinna – a popular summer spot for people living in Helsinki. The bride maids were all dressed in Unikko maxi dresses and
brimmed hats as they waited for the ceremony to begin. Unikko is still probably the first thing that comes to my friend’s mind when he thinks about Finland.
What is your favourite Unikko colourway? For the Unikko anniversary collection, I
designed a silk organza gown where gold and lemon-coloured poppy flowers appear against an aubergine background. The colour scheme is beautiful, modern and brave.
What are people wearing this summer?Unikko – of course!
What is Teemu’s summer fashion tip?I made a pair of collared shirts using classic
Marimekko print designs. This summer, I want to design colourful, pattern-happy pants for myself. Maybe even a pair of shorts.
What are you planning for your next Marimekko collection? Sneak previews?Besides dresses – lots of pants, jackets and
silk.
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“WHAT ARE PEOPLE WEARING
THIS SUMMER?
UNIKKO – OF COURSE!”
PIC
TU
RE
S: A
MA
ND
A H
ES
TE
HA
VE
5 0 Y E A R S O F U N I K KO
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M O VA
dress
5 0 T H A N N I V E R S A R Y U N I K KO
sateen fabric
5 0 Y E A R S O F U N I K KO
29
M I K U
dress
5 0 T H A N N I V E R S A R Y U N I K KO
heavy cotton fabric
5 0 Y E A R S O F U N I K KO
30
I L A
jacket
5 0 T H A N N I V E R S A R Y U N I K KO
heavy cotton fabric
5 0 Y E A R S O F U N I K KO
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M E E R A
dress
5 0 T H A N N I V E R S A R Y U N I K KO
heavy cotton fabric
KIDS’ SUMMER
S U K E L L U S
swimsuit
M A R I M E K KO K I D S
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Let’s
go
swimming!
M A R I M E K KO K I D S
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K U R I N A
T-shirt
R A S S E
shorts
Ice cream:
strawberry or mint?
H A S S U T TA A
T-shirt
J U KS ATA
skirt
M A R I M E K KO K I D S
34
N A S S E
T-shirt
PA U T
shorts
M U R I N A
T-shirt
K E I K A R I
shorts
Ready. Set. Play.
M A R I M E K KO K I D S
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KO I K K E L I
T-shirt
Mommy, look!
© M
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IME
KK
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