marico glory hunters
DESCRIPTION
Marico faceoff challenge solutionsTRANSCRIPT
1
DC
BA
DLess Marketing
opportunities in shelvesC
Retailer’s preference to
stock fastest moving SKU
BConsumer Propensity to
switch is HighALimited Retailer Shelf
Space
Challenge: To increase sales of all Variants
• Portable Avatar shelves
• Low Hanging Avatars
• All in for Less• More for Less
• B. A . A . P -Bundled Awesome Avatar packs
• Awesome Twosome• Bring back the
Charm
`
Team : Glory HuntersAashis R –IIMK
Ankur Shrimali- MDI GHarsh C -IIMC
Saraansh Rai -XLRI
2
• A simple wire and hook system
that can be used as an
alternative to the retailer shelf
space
• Can be put at the front of the
store – results in increased
visibility
• Can be used for marketing other Set Wet products
• Creativity is the key to
success in the future
• A plastic combo pack
containing all the four variants
at some discount
• Increases the sales of all four
variants
• Aesthetically beautiful packs
attract more consumers
• Portable, lightweight Styrofoam shelf
• Can be kept anywhere regardless of the layout of the retail
• Can be used for marketing other Set Wet products
• Increases excusive shelf space at no cost to the retailer
Portable Avatar Shelfs Low Hanging Avatars Bundled Awesome Avatar Packs(BAAP)
Tackling the limited shelf space constraint of retailers and increasing the range sell-in of all four variants through innovative display mechanisms
Ways to increase Range Sell-in
Travel Packs• Smaller bottles of the variants can be made into travel friendly smaller
SKU’s
• Smaller canisters will allow customers to experiment on all the variants
without burning a hole in their pocket
• Allows retailers to Stock more variants of each
Creative Bundling• Retailers buying the entire range of Set Wet Deos in a single PO become
eligible for a cash back• Monetary incentives for retailers to ensure all varieties are stocked
Double Trouble Bundling• Buying any two variants of Set Wet Deo in a single purchase
makes the customer is eligible for a discount• Locking the customer with Set Wet for longer period-> Reducing
customer propensity to switch
Recycling of Canisters• Customers returning the used canister eligible for monetary
discount on new product• Channel to engage and retain existing customers• Recycling and Reuse of canisters- Adds to triple bottom
line of Marico
More for Less
All in for Less
Awesome
Twosome
Bring Back the
Charm
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