maricich brand communications—agency profile

B u i l d i n g B r a n d s. s av i n g l i v e s .

B R A N D C O M M U N I C A T I O N S


http://www.maricich.com

ed’s story is one example of how we applied our unique

capabilities to make a difference in someone’s life and

our client’s business.

Maricich is a brand communications firm with a special

purpose. We’re experts in marketing health and lifesaving

brands—those that play an important role in saving lives or

restoring quality of life. We offer clients our unique insight

on how consumers, professionals and communities make

health and safety decisions—and the best way to make

complex information understandable for them.

let’s build your brand and save lives—together.



B U I L D I N G B R A N D S. S AV I N G L I V E S.


ed had occasional chest pain.We made him aware of CT angiography services at a premier cardiology center.

ed´s blocked artery was caught in time.


Maricich was founded in 1986 with a mission to provide an integrated range

of services to meet our clients’ branding, marketing and advertising needs.

The agency’s principals are seasoned marketing pros with a wide range

of experience and accomplishments related to promoting health and

lifesaving brands.

Our team includes some of the brightest creative and strategic talent in the

business. This includes big-agency/big-brand veterans with experience in

marketing hospitals, pharmaceuticals, medical devices, health and safety

products and related services. Overall, our firm is a great fit for clients who seek

the high-level, hands-on solutions of a top small-to-midsize agency.

The entire Maricich team is passionate about maintaining our agency’s

successful track record. This is attained by helping our clients be successful —

which drives our tenacious desire to achieve your goals.

Our GrOuP

at Maricich, our culture is centered around excellence, results and a strong

work ethic. High quality work and personal commitment is what we’re all about.

no matter how complex or simple your marketing communication needs,

we’ll provide the outstanding service and top-tier involvement needed to help

you meet your objectives.

These ideals have been instilled in our agency since the beginning. You can

see it in our work and the numerous awards we’ve received. But better yet,

it’s evidenced by the fact that our current clients have been with us, on average,

for over five years each. This achievement is due, in large part, to our win-win

approach to business and consistent ability to attain rOi for our clients.

Our PhilOsOPhy

Sam suffered from frequent asthma attacks. We created materials that made him

aware of drugs, treatment options and specialists. Sam found a new doctor who

improved the way he lives and breathes.








Marketing Plans & Materials

Public Relations

Direct Marketing

Hospital Newsletters

Medical & Pharma Copywriting

CME Materials & Promotions

Issues Management

Clinical Trials Recruitment

FDA-, CMS- & IRB-Compliant

Materials

Brand Strategies

Advertising Campaigns

Web Development

Media Planning & Placement

Health & Safety Education

Open Enrollment Programs

Capital Campaigns

Internal Communications & Audits

Physician Relations Programs

at Maricich, we’re experts in communicating meaningful and often complex

information in a manner easily understood. and we excel in targeting these

messages to consumer and business-to-business audiences in health and

lifesaving categories. We develop national and regional campaigns, as well as

those focused within the California marketplace. Our strategic and creative

capabilities include:

Our services

Jessica’s mitral valve was abnormal. Our Web initiatives introduced her to robotic

surgery at a leading medical center. Jessica’s heart was successfully repaired.








Charting a strategic course to meet your needs is key to every

successful marketing, branding or creative project. This is why

we’ve developed our strategic process.

Through this approach, we work with you to clearly define

your goals and how we can reach them. Then we substantiate our

preliminary ideas through various levels of research. Once we’ve

determined how your situation, target audience, competition and

marketplace relate to your objectives, strategies are developed.

The final execution of strategies supports and reflects your

overall brand, positioning, company and culture. Most importantly,

it all leads back to our primary purpose—reaching your goals.

Your Goals

Research

Strategies

Execution

Our sTrATeGic PrOcess B R A N D C O M M U N I C A T I O N S







a 20-year communications-industry veteran, Mark has worked on both the client and agency sides of the business. On the agency side, Mark has handled accounts such as visiogen, Pacific life, 3M unitek, Talbert Medical group and simple green. On the client side, he’s worked in vail ski resort’s in-house marketing communications department, and at direCTv, where he managed branding and marketing initiatives with telcos such as Bell atlantic. He also led agency-marketing initiatives at both riechesBaird and guzman Michaels advertising. Mark has a B.a. in communications from Cal state Fullerton, is a published author, and has served on boards for local advertising and technology organizations. He is a past president of the Healthcare Public relations and Marketing association (HPrMa) and is currently a board member.

With over a decade of experience leading creative and strategic marketing initiatives, david plays a key role in creating value for our clients. under his leadership, the Maricich creative team produces effective, award-winning work on a regular basis. in addition to his creative role, david develops effective client marketing strategies for brand building and response generation. He has directed communications programs for MemorialCare, uCi Healthsystem, Talbert Medical group, newport Beach Fire, sandel Medical, CalOptima and many others. Prior to joining the agency in the mid-90s, david managed marketing and creative properties for Bertelsmann entertainment group (BMg) where he developed talent and oversaw promotions, special events and music video production. david received a B.a. in marketing from san diego state university.

named Communicator of the Year by the Orange County Chapter of the international association of Business Communicators (iaBC), suzanne Maricich is a recognized leader in the marketing field. after 15 years heading up marketing and public relations at Hoag Hospital in newport Beach and other medical centers, suzanne established her own company in 1986. Today, she serves a number of clients and has received more than 175 national and regional awards for her work. a graduate of albertus Magnus College in new Haven, Connecticut, she studied journalism at uC Berkeley and earned a master’s degree with highest honors from Minnesota state university-Moorhead. she is past president of the Healthcare Public relations and Marketing association.

Our TeAMMark Maricich

CEO

David MaricichPresident

Suzanne MaricichPrincipal

Jill loved the beach, sand and sun. We educated her about the danger of sun

exposure through a marketing initiative. Jill’s chances for skin cancer are now

greatly reduced.








roxy offers Maricich’s clients a broad range of marketing skills, from in-depth research and account management to web strategies. a graduate of the university of California, santa Barbara, roxy received her B.a. in law and society with a minor in spanish. in order to expand her knowledge of social trends and market research utilizing various research techniques, roxy continues her education at Cal state Fullerton, where she’s pursuing a master’s degree in sociology with an emphasis in social research. Clients roxy serves include MemorialCare Medical Centers, 3M unitek, and the newport Beach Fire department.

Kate brings a wealth of marketing and public relations experience to the group. Prior to joining Maricich, Kate worked at Fleishman-Hillard international Communications, supporting clients such as abbott laboratories, dunkin’ donuts, eXaCT sciences and Tufts university. Kate also served as the communications chair for the new england Chapter of the Juvenile diabetes research Foundation. Kate is an expert in promoting lifesaving brands through public relations and has directed communications programs for the national Multiple sclerosis society, united Way, Pacific Coast imaging and City of santa ana (safe street Crossers). Kate holds a B.a. in english and theology from Boston College.

Cindy heads up Maricich’s print production and design department—creating and producing a variety of marketing materials, ranging from print ads to special purpose publications. she has been instrumental in creating graphic themes and approaches that have set clients apart from others in a crowded marketplace. Cindy is a graduate of the design program at Platt College and actively participates in continuing design education programs at uCla.

Our TeAMRoxy Taravati

Client Services

Kate JenningsDirector of Public Relations /

Account Services

Cindy RamirezArt Director / Studio Manager

Paul is affected by severe allergies. We promoted an EMS network that makes

his medical history available to paramedics. Paul will now be safer if an emergency

strikes.








Jeff Huggins is an expert in Web strategy, planning and development. a pioneer in the interactive industry, he founded the interactive firm Convergence in 1996 and led the company through several stages of its evolution. He has worked in a number of industries with significant clientele including Connecticut Tourism, 20th Century Fox, Mighty ducks of anaheim, Billabong, Mercedes Benz, Mazda and volvo. Jeff has a B.s. in business administration and finance from California state university, long Beach and is currently serving as a member of the Orange County ad Council board of directors.

a strategic partner, ed is president of rOYCe Multimedia, a full-service video production facility. ed began his television production career working on staff with group W Cable. He also worked as video production instructor at rancho santiago College, a production associate at KaBC Television Channel 7 in los angeles, and an in-house media specialist at Hoag Memorial Hospital in newport Beach. in 1992, ed founded rOYCe Multimedia, one of Orange County’s leading video and multimedia production companies. He is a recipient of numerous awards, including the prestigious gold and silver angels from the international Television association (iTva, los angeles and Orange counties).

With a B.a. in business administration, liz is a dean’s list graduate from California state university, Fullerton. she helps coordinate the Maricich operation by assisting with overall office management in the areas of client services, technology, business development, logistics and media planning/placement. liz is a member of the golden Key international Honour society, a by-invitation-only organization with a membership restricted to the top 15 percent of university graduates.

Our TeAMJeff Huggins

Web Promotions Producer

Ed RoyceVideo Producer

Elizabeth HillOperations

Molly was diagnosed with type 1 diabetes. Our public relations campaign connected

her family with a research foundation. Molly’s parents are now better able to

manage her diabetes.








NORTH AMERICAIrvine, CA Boulder, CO Denver, CO Wilmington, DEFort Lauderdale, FL Orlando, FL Sarasota, FL Atlanta, GA Chicago, IL Peoria, IL Indianapolis, IN Minneapolis, MN St. Louis, MO Buffalo, NY

New York, NY Rochester, NYBerea, OH Cuyahoga Falls, OH Eugene, OR Portland, OR Pittsburgh, PA Providence, RI Knoxville, TN Virginia Beach, VA Hartland, WI

AFRICANairobi, Kenya Lagos, Nigeria

ASIAHong KongMumbai, IndiaKuala Lumpur, MalaysiaSingaporeBangkok, Thailand

CENTRAL AMERICAMexico City, Mexico

SOUTH AMERICABuenos Aires, ArgentinaCuritiba, Brazil

EASTERN EUROPESzczecin, PolandIstanbul, Turkey

WESTERN EUROPEBrussels, BelgiumAarhus, Denmark London, EnglandHelsinki, FinlandParis, France Düsseldorf, GermanyFreiburg, Germany Reykjavik, Iceland Belfast, Ireland Luxembourg

’s-Hertogenbosch, Netherlands Kristiansand, Norway Edinburgh, Scotland Glasgow, ScotlandBarcelona, SpainMalmo, Sweden

MIDDLE EASTDubai, U.A.E.

RUSSIAMoscow, Russia

TRANSWORLD ADVERTISING AGENCY NETWORK

as a member of Taan, Maricich has 56 affiliate offices throughout the u.s., Central and south america, africa, europe and asia. This is of great benefit to our clients who are launching marketing campaigns in multiple u.s. or international markets. Our relationship with other Taan agencies provides us with resources and knowledge of local markets,

cultures and media nearly anywhere in the world.





http://www.taan.org

T o t a l S t a f f i n g S o l u t i o n s

Our clienT & BrAnd exPeriencePOrTFOliO

Laser Eye Centers ©

sAndel MedicAl indusTriesPOrTFOliO

Manufacturer of surgical and healthcare safety productsBrand clarification, revitalization and product launch sandel was launching two innovative new products, but needed a brand repositioning and updated image to support those efforts. a leadership position was claimed, a new logo helped generate excitement and a new brand image and launch tools were created.

ClienT desCriPTiOn:iniTiaTive:

siTuaTiOn:

sOluTiOn:

new Branded design Template, sales Kits and dvds for Change-a-Blade and Z-slider Product launches.

Leaders in Healthcare Safety

Z-SLIDER THE SIMPLE SAFE PATIENT HANDLING SYSTEM

™

PROBLEM SOLVED

new and differentiated logo, Tagline and Brand Positioning.

March/April 2006

Embrace Your Life With Preventive ScreeningsEvery year, millions of Americans undergo routine health screenings, ranging from blood pressure tests to colonoscopies. These screenings can identify a host of potentially serious conditions in their earliest stages while

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SaddlebackMemorialM E D I C A L C E N T E R

Laguna Hills � San Clemente

November/December 2005

BACK ON TRACKKeith Feidler says we’re living in a time of medical miracles—and he should know. In 2004, he had a successful heart transplant, which allowed him to resume an active lifestyle, including playing 18 holes of golf twice a week.

But this September, everything came to a halt when he injured his vertebra—one of the boney blocks that compose the spine. “I got out of bed one morning, lost my balance, turned quickly to steady myself, and knew right away that


Long Beach MemorialM E D I C A L C E N T E RJanuary/February 2006

From the Impossible to the Possible: Transfusion-free Surgery Imagine undergoing major surgery without having to worry about the potential side effects of blood transfusions.


OrangeCoastMemorialM E D I C A L C E N T E RSeptember/October 2006

STAYING CLOSE TO BABY


A Miller Children’s Hospital program called Mother-Baby Care now offers moms the opportunity to remain with their newborn infants round-the-clock. Called rooming in, this approach to postpartum care has tremendous advantages for both mother and child.

H O S P I T A L

Miller Children’s

HeartMatters:Women and Heart DiseaseSchedule your personal cardiac screening, which includes: • Heart health risk assessment• Nurse consultation• Vital signs, height, weight and girth

measurements• Body mass index (BMI)• Body fat analysis• Full lipid/glucose screening• EKG• Personal health guide and report • Women’s survival kit• Individualized nutrition plan• Nurse follow-up calls • Physician and program referralsCall (714) 999-6056 for your appointment. Cost: $40.

Ladies Night Out Friday, Nov 10, 5 - 8:30 p.m.Join us for this special evening just for women! Enjoy yoga demonstrations, delicious dinner and dessert, plus tips from Anaheim Memorial’s registered dietitian Christine Westaferro, R.D., on how to replace high-fat/high-calorie ingredients with healthier choices during the holidays. Internist Chung Hur, M.D., will present on vitamins and herbs, including what they’re used for and contraindications. Following the presentation, we’ll watch “The Break-Up,” starring Jennifer Aniston and Vince Vaughn. Pushed to the breaking point after their latest argument, Brooke and Gary call their relationship quits. When neither is willing to move out, a series of vengeful tactics ensues!

Successful Stress Reduction Tuesday, Nov 21, Noon - 1:30 p.m.Stress isn’t just a feeling–it can actually have damaging effects on your heart. Please join us to learn effective stress reducing tips and relaxation techniques that can help reduce the risk of heart disease. Light lunch provided. Free.

The Advanced Endovascular Institute at Anaheim Memorial strives to achieve optimal patient outcomes by providing comprehensive diagnoses and minimally invasive treatments for vascular disease. We offer the following low-cost screenings for peripheral vascular disease (PVD):• Leg pain assessment with medical history.

Free.• Vascular assessment and ankle brachial

index (ABI). Includes a medical and family history review, risk assessment, medications review, pulse oximetry, symptom review, blood pressure, heart and respiratory rates, body temperature, pulses and neurological assessment. Cost: $25.

• Carotid ultrasound. Cost: $80.• Abdominal ultrasound. Cost: $80.• Vascular assessment, ABI and carotid

ultrasound. Cost: $100.• Vascular assessment, ABI, carotid ultrasound

and abdominal ultrasound. Cost: $125.Physician referral is not required. For more information or to schedule a screening, call (714) 999-5278.

No-Impact Aerobics: PACE ClassMondays and Wednesdays, 5:15 - 6:30 p.m. Join Mary Jo Hesketh, certified Arthritis Foundation instructor, for this no-impact exercise class.

Walk Our Way (W.O.W.) Join our W.O.W. program and walk your way to better health. The Buena Park Downtown is open from 8 a.m. - 8 p.m. daily for walking. For more information, please call (714) 490-7228.

Walk Our Way - Monthly Free Health Screenings Tuesday, Nov 7, 8 - 9:30 a.m.Join Anaheim Memorial and Monarch HealthCare for a free blood pressure check and body fat screening. Buena Park Downtown, 8308 On the Mall in Buena Park.

Veterans Day CommemorationHealth Fair and Flu Shot Clinic Tuesday, Nov 7, 9 a.m. - noon Downtown Anaheim Community Center, 250 E. Center Street, Anaheim. For more information, call (714) 765-4510.

Senior Flu Shot Clinics For information regarding Anaheim Memorial’s additional flu shot clinics for seniors, please visit us online at www.memorialcare/AMMCflu or call (800) 636-6742.

Movies, Munchies & Medicine Wednesdays, Nov 8, Dec 13, Noon - 4 p.m. Join Anaheim Memorial for lunch and a health lecture, followed by a movie. Lunch is available for $5.

Medicare Made Simple Wednesdays, Nov 8, Dec 13, TIME TBD Now is the time to prepare for the transition to Medicare. To find out what you need to do and when, attend one of these sessions, which will cover the basics of Medicare benefits, including how to compare your coverage options. Monarch HealthCare’s Senior Ambassador, Chanté White, is available to offer individualized assistance to help you! Held at Gilmore’s Family Restaurant, 1909 E. Lincoln in Anaheim. Call (888) 767-2222 for a complete calendar of these events.

Fighting the Flu and Pneumonia Bug! Thursday, Nov 9, 12:30 - 1:30 p.m.Internist Tackson Tam, M.D., will discuss ways you can prevent the flu and pneumonia bugs from catching up with you. Dr. Tam will cover who should get immunizations and how often, prevention and when to get medical intervention for this year’s flu season. Lunch will be provided. Free.

Emerald Court Health Fair Thursday, Nov 9, 1 - 3:30 p.m.Join Anaheim Memorial for a variety of free health screenings, health information and resources. Held at 1731 Medical Center Drive in Anaheim.

Lower Extremity Vascular Assessment Tuesday, Nov 28, 9 - 11 a.m.The Advanced Endovascular Institute at Anaheim Memorial Medical Center will offer free assessments for the risk of circulation and vascular disease. Held at Yorba Linda Community Center, 4501 Casa Loma Avenue in Yorba Linda.

Plaque Attack: Carotid Stenosis Wednesday, Nov 29, Noon - 1:30 p.m.Built-up plaque in the carotid arteries can break away, travel to the brain and lead to a stroke. Learn more about carotid stenosis and ways to reduce your risk at this informative lecture with Anaheim Memorial vascular surgeon Steven Posner, M.D. Light lunch provided. Free.

Relieving the Stress Thursday, Dec 7, 12:30 - 1:30 p.m.Holidays got you feeling a little stressed? Relax and join Anaheim Memorial internist Rajiv Bhavsar, M.D., as he shares the effects stress has on the heart. He will also discuss other health implications of stress, as well as relaxation techniques to keep holiday pressures at bay. Lunch will be provided. Free.

Mended Hearts: Heart Healthy EducationThird Thursday of every month Noon - 2 p.m.Join us for heart healthy lectures and interact with heart disease survivors. For topics, please call (714) 522-0888.

Living with Heart Failure: Circle of FriendsTuesdays or Thursdays, 1 - 2:30 p.m.Any heart failure patient with a referral from his/her Anaheim Memorial physician is eligible for this program. Please call (714) 999-6035 for information.

Heart Healthy LecturesAnaheim Memorial presents various heart-related topics. Please call (714) 999-6035 for information.

Downtown Senior Center Tuesdays, 9 - 11 a.m. 250 E. Center Street in Anaheim

Buena Park DowntownFirst Tuesday of every month, 8 - 9:30 a.m.8308 On the Mall in Buena Park

Stanton Community CenterFirst and third Thursday of every month 9 - 10 a.m.7800 Katella Ave. in Stanton

Sweet Comfort Diabetic Support GroupThursdays, Nov 9, Dec 14, 10 - 11 a.m. Join Talbert Medical Group at this monthly diabetic support group to learn how to maintain optimal health. Held at Brookhurst Community Center, 2271 W. Crescent Ave. in Anaheim.Please call (714) 236-7339 to register.

Joint EffortFirst and third Thursday of every month 10 a.m. - 12:30 p.m. Scheduling surgery at Anaheim Memorial? Let us provide the information you’ll need for your procedure and recovery.

Great American SmokeoutThursday, Nov 16, Noon - 1:30 p.m. An overview of cessation techniques to help you become tobacco free. Please call (866) NEW-LUNG to register. Lunch provided.

Just the Facts Five-Week Tobacco Cessation Series Wednesdays, Nov 1, 8, 15, 22, 29, 5 - 6 p.m.Tuesdays, Nov 7, 14, 21, 28, Dec 5, 5 - 6 p.m.This free five-week class prepares you to quit smoking. Please call (714) 999-3991 to register.

Maternity Orientation & TourSundays, Nov 19, Dec 17, 2 - 3:30 p.m. Tour our facility, visit our labor and delivery rooms and meet our staff.

Sibling Class Sundays, Nov 19, Dec 17, 12:30 - 2 p.m.Prepares siblings for the new family addition. Fee schedule varies based on number of children.

Preparation for Childbirth: What to Expect Tuesdays, Nov 14, 21, 28, Dec 5 7 - 10 p.m.Prepares participants for the birthing experience. Cost: $75.

Super Saturday Saturdays, Nov 4, Dec 2, 9 a.m. - 5 p.m. Special one-day childbirth class. Cost: $85.

Newborn Baby Care Tuesdays, Nov 7, Dec 12, 7 - 10 p.m.Instruction and practice in newborn baby care. Cost: $15.

Successful BreastfeedingSaturdays, Nov 11, Dec 9, 9 a.m. - noon Techniques for successful breastfeeding. Cost: $15.

Infant Safety/CPR Classes Mondays, Nov 6, Dec 4, 7 - 10 p.m. Topics include household safety, injury prevention and infant CPR. Cost: $25.

Anaheim Memorial Medical Center Blood DriveFriday, Nov 3, 9 a.m. - 3 p.m. Give the gift of life! To donate you must be in good health and 17+ years old, weigh at least 110 lbs. and have had no tattoos within the past 12 months. Bring a valid photo I.D. Those 75+ years old should have a physician’s approval note. Before donating be sure to eat a nutritious meal and drink plenty of water. Held at Medical Office Tower, 1211 W. La Palma Ave. in Anaheim, basement classrooms C & D. Please call (714) 490-7230 to schedule an appointment.

Better Breathers Respiratory Support GroupThird Wednesday of every month, 1 - 2 p.m. For more information, please call (714) 999-6076.

Breast Cancer Support Group First and third Thursday of every month 6:30 - 8 p.m. For more information, please call 1-800-MEMORIAL.

Creak Together, Seek Together Arthritis Support Group Fourth Thursday of every month, 1 - 2 p.m. For more information, please call Talbert Medical Group (714) 236-7339.

Grief/Bereavement Support For more information, please call (714) 999-3185.

Look Good, Feel Better First Monday of every other month 10 a.m. - noonFor more information, please call (949) 261-9446. Lupus Support Group Second Tuesday of every month, 6:30 - 8:30 p.m. For more information, please call (714) 491-9772.

Man-to-Man Prostate Cancer Support Group First Wednesday of every month, 6:30 - 8 p.m. For more information, please call (714) 761-4788.

Parkinson’s Support Group Second Thursday of every month, 10 a.m. - noon For more information, please call (714) 378-5022.

Tobacco Cessation Support Group Second Monday of every month, 5 - 6:30 p.m. For information, please call (714) 999-3991.

Golf Invitational – Shaken, Not StirredJoin us for an exciting day of golf and martinis as Shelly BMW presents the Anaheim Memorial Foundation’s Golf Invitational – Shaken, Not Stirred on Monday, Nov 13, at Hacienda Golf Club in La Habra. For information, please call (714) 999-6067.

Celebration of GivingThe Anaheim Memorial Foundation hosted a “Celebration of Giving” on Sep 15, to honor their recent philanthropic partners. Special recognition was extended to the following for their generous support: Corporate– Angels Baseball; Employee– Sandra Alderman, R.N.; Foundation– Frank Scott of The R.C. Baker Foundation; Individual– Kevin P. Crampton; and Physicians– Raveen Arora, M.D., Erkan Ereren, M.D. and Jaklyn McClendon, M.D.

Anaheim Memorial Medical CenterCommunity Education Calendar

Diabetes Education

Women’s Health

Maternity and Family Education

Health Education

Free Blood Pressure Screenings

Heart Smart Living

Anaheim Memorial now offers online registration for all events, classes, and support groups at www.memorialcare.org/ammcEd. You

may also register by calling the number listed with the program or 1-800-MEMORIAL (1-800-636-6742). Specific class topics are also listed on the Web site.

ONLINE REGISTRATION

Especially for Seniors

“Cigarettes play the role of a best friend in many smokers’ lives. They’re a constant companion in good times and bad,

a stress reliever and a perceived way to control weight. As a result, quitting involves both physical and emotional challenges. A good way to begin this process is to attend one of the tobacco cessation classes offered by Anaheim Memorial (see listing above). For more information, call 1-866-NEW-LUNG.”

KICKING THE HABIT

Nguyen Dang, M.D.Internal Medicine Anaheim Memorial Medical Center

Nguyen Dang, M.D.

Support Groups

Foundation

Ofrecemos educación y grupos de apoyo en español. Por favor llame al

1-800-MEMORIAL para mas información.

Anaheim Memorial is the preferred employer of more than 1,000 Southern

California residents. For more information or to apply for a job online, visit us at

www.memorialcare.org.

Special Event

MeMOriAlcArePOrTFOliO

Health system and Hospital Quarterly newsletters

Health system with five hospitalsBrand cohesion and ongoing communications With five hospitals serving different geographic areas and populations, a common connection with the parent brand needed to be reinforced. Our shared but customizable quarterly health newsletters and other materials offered consistent brand messaging, while also allowing autonomy for each hospital.


siTuaTiOn:

sOluTiOn:

Health system and Hospital Print ads

informational Brochure for investors and Ophthalmologists.

visiOGenPOrTFOliO

Public relations announcements

Visiogen, Inc. Receives European CE Mark For Its Dual-Optic Accommodating Intraocular

Lens

IRVINE, CA., June 23, 2006—Visiogen, Inc. of Irvine, California, today announced that it has

received approval in Europe for its dual-optic accommodating intraocular lens (AIOL). The CE

Mark designation for the Visiogen Synchrony® AIOL signifies that the device conforms to the

essential requirements of the Medical Devices Directive (MDD), and further validates the

viability of the product.

“Having a CE Mark allows us to expand into post-marketing research studies within Europe to

further build the scientific foundation for Synchrony,” said Reza Zadno, Ph.D., Visiogen’s

President and CEO. “As a result of this milestone, our product has moved beyond the early

investigational stages, and has been validated as a commercially viable product by an

international regulatory body.”

Visiogen’s Synchrony AIOL is the first dual-optic accommodating lens developed for both

cataract and refractive surgery. It is designed to enable accommodation in patients undergoing

cataract surgery who may or may not have a presbyopic condition. Presbyopia is a visual

condition that results in the inability to focus near, which makes reading without glasses nearly

impossible. The condition affects nearly all people by the age of 50. The unique dual-optic

design of Synchrony can provide vision at all distances, without the optical limitations from

multifocality.

The Synchrony system incorporates the dual-optic lens, with a proprietary easy-to use pre-loaded

injector. The entire system is self-contained and ready for use without the need for lens handling.

The dual optic lens can be inserted through a 3.6 – 3.8 mm clear-corneal incision. The single-

piece silicone lens unfolds in the eye upon insertion and features two optics connected by a spring

Visiogen, Inc. Signs Significant Financing Agreement

Company Raises $24 Million, Further Supporting its Mission and the Validity

of the Synchrony® Dual Optic Accommodating Intraocular Lens

IRVINE, CA., February 28, 2007—Visiogen, Inc. of Irvine, California, announced it has raised

$24 million from new and current investors in support of the Synchrony® dual optic

accommodating intraocular lens. Lead investor CMEA Ventures, along with Foundation

Medical Partners, made major contributions to this round of financing, which was also strongly

supported by current investors Three Arch Partners, New Leaf Venture Partners and Prospect

Venture Partners.

Since the last round of financing in 2003, Visiogen has consistently met all the company’s

timelines, received the CE Mark, and advanced into Phase III clinical trials across the United

States in late 2006. “Based on the excitement generated from our ongoing clinical trials, we

believe that investors see Synchrony as the next-generation product in the intraocular lens

market,” said Reza Zadno, president and CEO, Visiogen, Inc.

"We are excited by the potential of Visiogen's Synchrony lens to revolutionize the field of

intraocular lens replacement based on the clinical results to date. We think the ophthalmology

industry's reimbursement dynamics, the company's management team, and the existing investors

all position this company for success,” said Visiogen board member and CMEA Ventures Senior

Partner Rodney D. Altman, M.D.

The team at Foundation Medical Partners reflected this sentiment as well. "We at Foundation

Medical Partners believe that Visiogen's outstanding management team has developed a game-

changing technology to address an important unmet clinical need in ophthalmology. We are very

excited about the enormous potential for Visiogen to revolutionize the intraocular lens implant

Visiogen, Inc. Recognized at American Society of Cataract and Refractive Surgery

Symposium with Two Best of Session Papers

Findings Further Support the Validity of the Synchrony® Dual Optic Accommodating

Intraocular Lens

IRVINE, CA., May 17, 2007—Visiogen, Inc. of Irvine, California, announced that two papers

focusing on the company’s Synchrony® dual optic accommodating intraocular lens were

awarded the Best of Session designation at the 2007 American Society of Cataract and Refractive

Surgery (ASCRS) Symposium held recently in San Diego, CA.

The two recognized papers were “Effect of Tilt and Decentration on the Image Quality and Depth

of Focus Produced by Accommodating IOLs,” presented by Doug Koch, M.D., Baylor College of

Medicine, and “Visual Function at Different Focal Distances with the Synchrony Dual Optic

Accommodating IOL,” presented by Ivan L. Ossma-Gomez, M.D., Universidad Industrial de

Satender, and Andrea Galvis, M.D.

Dr. Koch’s paper explicated his theoretical analysis, which found that the effects of tilt and

decentration of a dual optic IOL, like Synchrony, are fundamentally different than a conventional

single optic IOL. Dual lens IOLs experience an expanded depth of focus without a significant

reduction in contrast as is shown with single optic IOLs.

Drs. Ossma-Gomez and Galvis compared multifocal and dual optic accommodating IOLs. Their

paper established that Synchrony showed better reading ability than ReSTOR (Alcon) and

ReZoom (Advanced Medical Optics) intraocular lenses, demonstrated by reading speed at low

light. At newsprint size, the Synchrony patients read at a median speed of 153 words per minute

in low light settings, compared with 86 words per minute for ReZoom patients and 75 words per

minute for those with ReSTOR lenses. Additionally, the study showed that Synchrony patients

demonstrated excellent visual acuity in a physiological range at all distance tested—far,

Manufacturer of an intraocular lens for cataract patientsBrand launch With its first product in clinical trials, visiogen lacked a brand image and had little awareness among its professional and investment audiences. a complete brand identity, web and public relations initiative was created and launched, helping to make the company and synchrony product widely known within ophthalmology circles and raise an additional $24 million in capital investment.


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Creation of Company Website — visiogen.com

http://www.visiogen.com

uci heAlTh sysTeMPOrTFOliO

UCI Medica l Cen te r

UCI HealthFALL 2005

Vol. 9, No. 3

www.ucihealth.com

1 2 7643

Nonprofit Org.U.S. Postage

PAIDSanta Ana, CA

Permit No. 1106

Construction has begun on UCI Medical Center’s new university hospital!

See page 6 for more information.

The information contained in this newsletter is not meant to replace the advice of your physician. Please send comments to UCI Medical Center, Marketing Department, 333 City Boulevard West, Suite 1250, Orange, CA 92868.

UCI Medica l Cen te r

UCI HealthSUMMER 2006

Vol. 10, No. 2

www.ucihealth.com

1 2 7643

Construction has begun on UCI Medical Center’s new university hospital!

Visit www.ucihealth.com/newhospital for details.


PAIDSanta Ana, CA

Permit No. 1106

The information contained in this newsletter is not meant to replace the advice of your physician. Please send comments to UCI Medical Center, Marketing Department, 333 City Boulevard West, Suite 1250, Orange, CA 92868.

UCI HealthSPRING 2007Vol. 11, No. 1

www.ucihealth.com

1 2 7643


PAIDSanta Ana, CA

Permit No. 1106

The information contained in this newsletter is not meant to replace the advice of your physician. Please send comments to UC Irvine Medical Center, Marketing Department, 333 City Boulevard West, Suite 1250, Orange, CA 92868.

University of California, Irvine Medical Center is recognized as one of “America’s Best Hospitals” in four categories—cancer, digestive disorders, gynecology and urology. For more information, visit www.ucihealth.com.

University of California, Irvine Medical Center

Continuing Medical education Materials for Physicians

Medical Copywriting for ucihealth.com

uCi Health system Quarterly newsletter

university-affiliated medical centerBrand perception and ongoing communications surveys showed that many people considered the medical center’s brand synonymous with a county hospital. On a regular basis, we provided the community with sophisticated, but consumer-friendly, health information about the hospital’s centers of excellence, helping to elevate the public’s perception of the medical center’s brand to that of a world-class medical facility.


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http://www.ucihealth.com

Specialty Internal Medicine

Education B.S., Stanford University, Stanford, CA M.D., Charles R. Drew University of Medicine & Science/UCLA, Los Angeles, CA

Internship & Residency Kaiser Permanente Hospital, West Los Angeles, CA Internship/Residency, Internal Medicine

Affiliations California Medical Association American Medical Association American College of Physicians

Interests Skiing, roller blading, traveling, science fiction, baseball and spending time with her son

Angela LaMotte, M.D.

Great Care. Expect it. Physician Guide

Long Beach Health Center

Fountain Valley

Compton

Lakewood

Santa Ana

Downey

Pacific Ocean Huntington

Beach

Tustin

NORTH

Long Beach

Anaheim

Affiliated Hospitals

FountainValley

Compton

Lakewood

SantaAna

Downey

Pacific OceanHuntington

Beach

Long Beach

Tustin

NORTH

Anaheim

Long Beach Health Center and other Talbert locations

Talbert Health Centers

Long Beach Anaheim Compton Downey Fountain Valley

Huntington Beach Lakewood Long Beach Plaza Santa Ana Tustin

Long Beach Memorial Medical Center and Miller Children’s Hospital

Orange Coast Memorial Medical Center

Anaheim Memorial Medical Center

Lakewood Regional Medical Center

St. Mary Medical Center

Western Medical Center Santa Ana

Downey Regional Medical Center

neighborhood Physician guide direct Mailer

TAlBerT MedicAl GrOuPPOrTFOliO

Open enrollment Campaign, regional Print ads spanish newspaper ad

“Picture of Health” Television Commercial

Physician-owned, multi-specialty medical groupBrand positioning although successful, the organization realized that a better understanding of their brand’s position in the marketplace was essential. We conducted a brand awareness and perception study, which identified Talbert’s unique competitive advantages. This information was used to create a multi-channel, mass media branding and advertising campaign, which allowed the organization to claim their position in the marketplace.


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Corporate Brochure and Brand identity

nATiOnAl heAlThcAre servicesPOrTFOliO

Medical technologies investment groupBrand image a highly respected firm focusing on high-tech medical ventures, nHs needed a branded look and feel to match its level of sophistication. a brand identity was created that reflected an image of innovation, confidence and medical device/biotech investing experience, which was incorporated into a range of marketing materials.


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Brand development strategy and identity Creation

TAlBerT MedicArePOrTFOliO

LOS ANGELES AND ORANGE COUNTY‘08 PROVIDER DIRECTORY

LOS ANGELES AND ORANGE COUNTY‘08 SUMMARY OF BENEFITS

LOS ANGELES AND ORANGE COUNTY

‘08 ENROLLMENT INSTRUCTIONS

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OVERVIEW OF PLAN BENEFITS

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Anyname, Elizabeth A M #1234512345 Anystreet St. Suite 123Anytown, CA 98765714-123-4567 • Lorem upsom dolores • Medicare Partners Medical • Anyvalley Medical Center • Lorem upsom dolores • Lorem upsom dolores

Anyname, Elizabeth A M #1234512345 Anystreet St. Suite 123Anytown, CA 98765714-123-4567 • Lorem upsom dolores • Medicare Partners Medical • Anyvalley Medical Center • Lorem upsom dolores




Huntington BeachSpecialists

43 44

Huntington BeachAnyname, Elizabeth A M #1234512345 Anystreet St. Suite 123Anytown, CA 98765714-123-4567 • Lorem upsom dolores • Medicare Partners Medical • Anyvalley Medical Center • Lorem upsom dolores • Lorem upsom dolores










SPECIA

LISTS
















Medicare advantage health planBrand creation The launch of a completely new health plan required positioning and a graphic identity to bring life to the brand, while meeting the guidelines of The Centers for Medicare and Medicaid services (CMs). Overall brand strategy, naming, logo, tagline, and a visual look and feel were created to reach multiple audiences with patient enrollment materials and promotional campaigns.


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Print ads

Facility launch Pr Campaign & Media Pickup

ANNOUNCING THE GRAND OPENING:PACIFIC COAST IMAGING AND HEART INSTITUTE IN NEWPORT BEACH

January 31, 2006—Newport Beach, CA. Pacific Coast Imaging of Irvine and

Pacific Coast Cardiology of Newport Beach are pleased to announce the opening

of their new joint facility. The Pacific Coast Imaging & Heart Institute, located at

3300 West Coast Highway in Newport Beach will encompass the best in service and

technology for patients in need of imaging and cardiology care. The luxurious new

facility will open its doors to the public on February 3, 2006. A ribbon-cutting event for

the new center hosted by the Newport Beach Chamber of Commerce will take place

at the new facility on Friday, February 3 at 4 p.m.

The Pacific Coast Imaging and Heart Institute is an incredible facility: the

nearly 20,000-square-foot space looks and feels more like a spa than what it actually

is—the most advanced private, freestanding outpatient imaging and cardiology

facility in Southern California. Some of Orange County’s top cardiologists provide

outstanding patient care, and sub-specialty trained radiologists provide multi-faceted

imaging expertise, including extensive cumulative experience in oncological

imaging. The facility will be home to some of the most advanced imaging equipment

in the world, including:

• The most advanced non-invasive cardiac imaging that detects cardiac disease

much earlier than standard methods, obviating the need for catheterization.

• 64-slice CT scanner. Considered a major scientific breakthrough, PCI’s 64-slice

Capabilities Brochure

PAciFic cOAsT iMAGinGPOrTFOliO

Medical imaging and cardiology centerBrand elevation PCi built the most advanced, upscale imaging and cardiology center in the region and needed to claim its “premier” brand position. intensive public relations, special events, advertising and a physician marketing campaign generated strong interest in the facility’s grand opening. This was followed by ongoing communication to keep the brand top of mind, especially among referring physicians and potential patients.


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sT. Jude MeMOriAl FOundATiOnPOrTFOliO

Campaign for Excellence







Campaign for Excellence Campaign for Excellence

1440 North Harbor Blvd, Suite 200P.O. Box 4138, Fullerton, CA 92835

Tel: 714-992-3033 Fax: 714-446-5430www.stjudemedicalcenter.org

Joseph Lawton, M.D.Chair

Diane J. BeardsleyVice Chair, Finance

Joe LinsSecretary

Robert J. FraschettiPresident and CEO, SJMC

Kris BenoitChair, Donor Recognition

T. Eugene DahlgenChair, Strategic Planning

Sister Jayne Hemlinger, CSJSenior Vice President,Sponsorship, SJMC



1440 North Harbor Blvd, Suite 200P.O. Box 4138, Fullerton, CA 92835

SOUTHWEST PATIENT TOWER AT ST. JUDE MEDICAL CENTER

Heart disease is the number one reason for hospitaladmission to St. Jude Medical Center among senioradults. As the county's first designated EmergencyServices Cardiovascular Receiving Center, St. Judeassures the community that immediate care is availablefor diagnosis, intervention and treatment of heartattacks. The Southwest Patient Tower's state-of-the-artCardiac andVascular Catheterization Labs willincrease capacity to perform advanced diagnostic and interventional procedures for cardiac and peripheralvascular conditions. These include procedures suchas electrophysiology studies, angioplasty and stentsthat can save and extend patients' lives.

Advanced Cardiac and Vascular Catheterization Labs on the lower level

• Three labs equipped with the latest-generation technology foradvanced cardiac and vascular catheterization procedures

• Flexible design in the fourth lab to adapt for future technologies and changing healthcare needs

• 16-bed pre-procedure and recovery area adjacent to theCardiovascular Catheterization Labs

• Family waiting room with a private area for consultation with physicians

• Conference room for physician-team reviews of diagnostic and interventional procedures.

Getting tothe Heartof Care

Emergency Department

Cardiac and VascularCatheterization Labs

Critical Care Unit (CCU) Maternity Services


The Emergency Department at St. Jude Medical

Center fulfills a crucial role in our community,

caring for 50,000 emergency patients annually.

Designated the region's Paramedic Base Station

and Orange County's first Cardiovascular Receiving

Center, St. Jude is capable of handling the most

serious emergency—a child's asthma attack in

the middle of the night, heart attack or traumatic

injury. However, the Emergency Department,

currently stretched to its capacity limits, must

be expanded to fulfill the hospital's commitment

to serving community needs.

Quality andComfort inEmergencyCare

Maternity Services

Emergency DepartmentCardiac and VascularCatheterization Labs Critical Care Unit (CCU)

Significantly larger Emergency Department on the street level

• Capacity, although always affected by number and condition of patients, will be improved with more treatment bays

• Designed to facilitate flow of patients to the level of care they need

• Paramedic Base Station and Receiving Center

• Specialized treatment areas with flexible-use capabilities:

- Resuscitation bays adjacent to the ambulance entrance - Patient bays adaptable for treating various types of emergencies- Private treatment rooms - Minor treatment patient bays

• Two triage offices

• Two X-ray suites within the department

• Staging area for patient observation or hospital admission

• Family-sensitive setting that fosters dignity and privacy, including:

- Family quiet room - Spacious waiting rooms incorporating a special children's area

• Support staff to assist with crisis intervention, community resources,grief counseling, and comfort needs.


Hospitalized patients are more acutely ill today,

making the Critical Care Unit (CCU) an essential

service at St. Jude Medical Center. By bringing

together physician specialists, highly skilled

critical-care nurses, and life-saving technology,

the hospital provides the highest levels of care

for the most seriously ill and injured patients. As

the community's senior population grows and the

need increases to accommodate more emergency,

cardiac and other critical patients, St. Jude is

responding by creating an additional CCU in

the Southwest Patient Tower.

Additional 20-bed Critical Care Unit on the fourth level

• Patient rooms large enough to permit family members to remainclose and be involved with their loved one's care

• Rooms adaptable for “progressive care,” which allows patients toreceive the appropriate level of care without being moved toanother unit

• Private bath/shower in each room

• Adjacent to the current 32-bed ICU/CCU

• Family consultation room

• Satellite pharmacy located on the unit

• Designated family waiting area

• Design that incorporates holistic and family-centered careemphasizing body, mind and spirit.

Critical Carein a Patient-CenteredSetting

Emergency Department

Critical CareUnit (CCU) Cardiac and Vascular

Catheterization Labs Maternity Services


The birth of a baby is a momentous occasion for

the entire family. To ensure that the experience is

a gratifying one, St. Jude Medical Center has

blended “high-touch” features with “high-tech”

care in the design of Maternity Services. With

two floors inside the Southwest Patient Tower

dedicated to birthing, postpartum, and newborn

care, the new facility will accommodate the

hospital's more than 2,000 annual births, as

well as the specialized services required for

high-risk and multiple-birth deliveries.

State-of-the-art birthing facilities on the third level

• Labor evaluation area and antepartum rooms

• Nine private birthing suites, each with separate bath/shower

• Suites fully equipped for labor and delivery

• Suites large enough to include family members in the birthingprocess, while allowing for full medical care for mother and newborn

• Two Cesarean-section delivery/operating rooms

• Obstetrical anesthesia services on-site 24 hours a day

• Adjacent Neonatal Intensive Care Unit (NICU)

• Spacious waiting area on the same floor for extended familyand friends.

A SpecialPlace toWelcomeBaby

Cardiac and VascularCatheterization Labs Critical Care Unit (CCU)

(continued on reverse side)

Maternity ServicesEmergency Department

The St. JudeExperience


Emergency Department Maternity ServicesCardiac and VascularCatheterization Labs Critical Care Unit (CCU)

At St. Jude Medical Center, the highest quality

care is offered in response to community

healthcare needs and guided by the values of

the Sisters of St. Joseph of Orange. Excellence

will remain the standard of care in the new

Southwest Patient Tower, with expanded

capabilities for providing essential services

and the flexibility to adapt for future medical

advances and changing health needs. The

tower is designed to ensure that patient and

family privacy and comfort are integral to

quality care.

The Mission of St. Jude Medical Center is to extend the Catholic healthcare ministryof the Sisters of St. Joseph of Orange by continually improving the health and quality of life of the people in the communities we serve.

• Since the hospital's founding 50 years ago, the Sisters have remained steadfastlycommitted to sustaining St. Jude Medical Center and fulfilling its mission.

• As the population in this region grows, St. Jude Medical Center must respond byexpanding vital services. Four hospital closures in recent years—Martin Luther in Anaheim, Friendly Hills in La Habra, and hospitals in La Mirada and Brea—make growth an imperative and immediate concern.

• Increasingly, the diversity and complexity of patient needs are defining the scope of services within the continuum of care necessary to treat them.The Southwest Patient Tower is dedicated to expanding Emergency, Cardiac and Vascular Catheterization, Critical Care, and Maternity services essential to St. Jude's continuum of care.

• St. Jude's dedicated healthcare providers are among the finest, and everyone has a deep desire to serve the needs of each patient.

• All patients who walk through the hospital's doors are welcomed and reassuredthat their needs are understood.

• Patients benefit from the close relationship that exists among all members of thehealthcare team—physicians, nurses, technical staff, support staff, and volunteers.

AdvancingHealth

(continued on reverse side)

SOUTHWEST PATIENT TOWER

The new five-floor Southwest PatientTower will provide:

• An expanded Emergency Department

• Advanced Cardiac and VascularCatheterization Labs

• An additional Critical Care Unit

• Two floors of Maternity Servicesincluding a state-of-the-art NeonatalIntensive Care Unit.St. Jude Memorial Foundation

1440 North Harbor Blvd., Suite 200P.O. Box 4138, Fullerton, CA 92835Tel: (714) 992-3033 Fax: (714) 446-5430www.stjudemedicalcenter.org

Transforming Care • Advancing Health

St. Jude Memorial Foundation

Capital Campaign inserts

letterhead and envelope

Campaign Theme and logo

Capital Campaign Kit

Faith-based medical center foundationBrand identity in order to support a $45 million capital campaign launched for hospital expansion, the Foundation needed a brand name, identity and a wide range of collateral materials. We created a branded theme and supportive materials to promote the new capabilities and architectural features of the hospital under construction. This resulted in generating significant impetus among potential donors to contribute to the campaign.


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newPOrT BeAch Fire MedicsPOrTFOliO

Community fire departmentProgram branding FireMedics is an official program offered by the newport Beach Fire department that eliminates out-of-pocket costs charged to individuals and businesses for paramedic and related ambulance services. Prior to launching the program, a brand identity and awareness strategy was needed. a branding and outreach plan was established that included developing the look, feel and voice of the brand, and tactical outreach efforts such as community newsletters, media/public relations, special events and ongoing direct mail.


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City of newport Beach Fire Medics and aculert Campaign

Walk safe,cross safe,

be safe,Santa Ana!

Camina seguro,

cruza seguro,

estarás seguro,

Santa Ana!

ciTy OF sAnTA AnAPOrTFOliO

Public relations, Murals, special events, and school skits

Campaign slogan, Theme and art for both english and spanish audiences

Campaign emblem

Coloring Book

Pedestrian safety programProgram branding Through a government grant, a citywide program was funded to help reduce vehicle-related pedestrian accidents at intersections and crosswalks. a fresh spin was needed to break through to the primary target audiences consisting of inner-city third graders and their parents. The “santa ana safe street Crossers” brand was created, which included a range of bilingual educational materials, public outreach activities, scripted dramatic presentations and street performances at many schools and community events.


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Visit us at www.aswater.com Visítenos al www.aswater.com

Southern California Water Company Changes Name

GOlden sTATe wATer cOMPAnyPOrTFOliO

name Change, advertising and direct Marketing Campaign

name Change Pr Campaign and Media Pickup

Customer Welcome Kit

Water supplier for municipalities and emergency services providersBrand consolidation Three companies merged to become one of the largest regional water suppliers in California, requiring a branding and announcement strategy. a new brand identity, logo, tagline and communications plan was created and implemented. The initiative included grassroots public relations and direct marketing efforts targeting employees, government leaders, vendors and the community at large.


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MariCiCH Brand COMMuniCaTiOns

18201 MCdurMOTT W., suiTe a irvine, CaliFOrnia 92614 Tel: 949-223-6455 FaX: 949-223-6451 WWW.MariCiCH.COM


maricich brand communications—agency profile

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