marianne otterdahl møller - multinational and multichannel market communication
DESCRIPTION
This speech was given at the eZ Conference 2011. More details : http://london2011.ez.noTRANSCRIPT
Who are Making Waves?
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Tech
The evolution of Making Waves
Design
Awesome website
2001
Tech
The evolution of Making Waves
Design Awesome experience
201120102009
Strategy
We believe multidisciplinary teams are needed to drive
innovation
Multidisciplinary teams -> Innovation
Teknologi
Strategi-rådgivning
Design
Strategyconsulting
Design Technology
“magic”
Making Waves has close to 200 enthusiastic people who
embrace this multidisciplinary approach
Business“viability”
Technology“feasibility”
User needs“desirability”
We always focus on real user needs
«Multiple touchpoints
and over time»
Norwegian SeafoodIn context
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Norwegian Seafood Council promote Norwegian seafood on behalf of the seafood industry
Marketing
Market intelligence
Communication
Norwegian Seafood Council THE CUSTOMER
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6.8 billion EUR export value in 2010 Seafood is Norway’s third largest export item
Norway is the second biggest seafood exporter in the world
Norwegian seafoodMASSIVE INDUSTRY!!
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The seafood goes where…?
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37 millionMeals of Norwegian seafood served - every day!
Norwegian seafoodEAT MORE FISH!
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The challenge
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• Consistent market communication
• Multilocation and multilanguage
• Multi-platform output
The challenges
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• Vision :• People from around the world shall know that the best
seafood comes from Norway
• Values :• Norwegian seafood is natural, safe and a source to
excellent food experiences
Consistent market communicationTHE CHALLENGE
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Multi-location and multi-languageTHE CHALLENGE
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Multi-platform outputTHE CHALLENGE
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MULTI-SITE AND MULTIPLATFORM
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MULTI-SITE AND MULTIPLATFORM
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MULTI-SITE AND MULTIPLATFORM
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MULTI-SITE AND MULTIPLATFORM
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Multi-platform outputTHE CHALLENGE
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The solution
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• Different websites for different target groups
• One content can easily be published on several digital platforms
• Easy access to content from other countries
• Easy handling of multilanguage websites
The solution
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• Mobile-adapted website
• Further integration with social media
• Analysis
• Keep training the organization to use digital channels
The future
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Customers
Organization Se
rvic
es
The future
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