maria soledad prieto portfolio
TRANSCRIPT
Maria Soledad Prieto Agoncillo
Account Director
Overview
• About Me
• Resume
• Work Experience
• Advertising Experience
• Notable Campaigns
• References
About Me
• Spanish citizen who grew up in Manila, Philippines with 5 siblings to share memories with.
• I have always loved to travel and learn new cultures. I enjoy the thrill and excitement of what it brings and what it teaches a person.
• I have been in the advertising industry since 2009 and there has never been a dull day since.
• I value talks with insightful people as this serves as an eye opener of what the world and other people may offer.
• I strive on excellence and creativity through the passion I have of making the world see things in a different light.
Resume
• Education – Universidad Complutense Madrid
• October 2011 to December 2011
• Spanish Language Course
– De La Salle University – Manila
• May 2004 – October 2009
• Double Degree Course
• AB International Studies Major in European Studies
• BS Commerce Management Major in Legal Management
– Poveda Learning Centre
• June 2000 – March 2004
• High School Diploma
• Work Experience – The Arc Group, Inc.
• Account Executive
• Senior Account Executive
• Account Director (December 2013 – Present)
– English For Fun , Madrid Spain
• English Teacher
– BEDA , Madrid Spain
• Language Auxiliar
• Extra-Curricular Activities – Batch President, Student Council (De La Salle University)
– VP Socio Civic Activities, Student Council (De La Salle University)
– AVP Socio Civic Activities, Student Council (De La Salle University)
• Skills and Talents
– Fluent in English and knowledgeable in Spanish
– Driven and Passionate
– Good leader and team player
– Risk taker and loves challenges
Advertising Experience
• The Arc Group Inc. Is a 7 year old full service advertising agency with a core in digital executions based in Manila, Philippines.
• I believe that hard work and dedication has gotten me to where I am today as an Account Director of the agency.
• I believe that research and insighting are key tools in creating effective advertising campaigns.
• I am well equipped in creating ATL, BTL, and digital campaigns from scratch. Starting off from research up until the execution.
• I have handled brands across different industries making sure that all campaigns are effective in addressing its objectives.
• I handle a team of 2 Account Executives and work closely with the Managing Partners of the agency.
Notable Campaigns • The problem
– The brand was number 2 in the online buy and sell industry in The Philippines.
– The brand was seen as the “older” and “boring” site as compared to its competitor.
• The Plan – Take part in local “fiestas” around the country that will build
awareness, localize the brand and tap the younger target.
• Role – Over all campaign management
– Partner relations
– Event management
Notable Campaigns • The problem:
– The client wanted a marketing campaign that would personify them as a brand that cares for the world through its eco friendly products.
• The plan: – Started Ecommunity, the first road show of the brand.
– Showcased the different CSR projects and highlighted the eco friendliness of the brand’s products.
– Road safety campaign. Tied up with distinguished guests to give free seminars to the public.
• Role: – Over all campaign management
– Social Media Management
– PR Management
– CSR
– Event Management
Notable Campaigns • The Problem:
– Credit card companies were offering rewards for using their credit cards but the minimum spend was too high for the average Filipino.
• The Plan: – Create a campaign that would increase credit card usage for the brand
by having a lesser minimum spend.
– Partner with brands that were known to be of high value by the target market despite it’s minimum spend to enjoy the reward.
– Partners : Burger King, BreadTalk, Cinnabon
• Role – Overall campaign management
– Partner Negotiations
– Radio
– Print Ad
– Out of Home Advertising
Notable Camapaigns • The problem
– Nissan had several cars to launch in the Philippine market that the agency had to address.
• The plan – The agency created several campaigns to launch the following cars in
the market:
• Sentra 200, Xtrail CVT, Teana
• Role – Over all campaign management
– Brand positioning
– TVC
– Radio
– Out of Home
– Launch Event
References
• Michael Cuaso – CEO, The Arc Group Inc.
• Sanya Coo – Copy Writer, Lowe Philippines
• Kryselda Lozano – Operations Manager, The Arc Group Inc.
Notes
• Availability in Madrid / Barcelona :
– January 2015
• Holder of Spanish passport
Thank You!