maria carballosa eds 2015 keynote
TRANSCRIPT
The new expectations from marketing
How to elevate the marketing function
to be a driver for growth
How to create value for the company
The Business of Marketing
Drillinginfo is fundamentally
changing oil and gas E&P.
Our solutions enable
customers to be competitive,
efficient and proactive in a
dynamic industry environment
Who We Are
Massive Shift in Marketing
revenue
Au
die
nce
En
gag
em
en
t customer journey
cont
ent
analytics
Valu
e A
dd
intelligenceautomation
ROI
MA
RK
ET
SIZ
ING Targeted
tech
nolo
gy
Dem
an
d
ge
ne
rati
on
SalesFunnel
SEO
Marketing Generated Leads
Customer Focus
Customer
Pain Points
Comprehensive
Strategy So
cia
l M
ed
ia
Pipeline
Da
ta
Dri
ve
n
Tactics
Digital
Media
Relevance
ads
BR
AN
D
Positioning
CTA
USERS
BUYERS
communication
Vie
ws
Dow
nlo
ad
s
OpportunitiesPRODUCTS PROCESS
Revenue Growth
Return on Investment
Conversion Rates
Customer Satisfaction
Customer Acquisition
Marketing Pipeline
Customer Retention
Lifetime Customer Value
Lead Quality
Engagement Rates
Demand Generation
Logo
Identity
Tone / Style
Font
Color
Campaign
Halo
Goodwill
Pretty Pictures
Concepts
Logistics
From Overhead to Value Creator
Marketing Speak Business Speak
The new expectations from marketing
How to elevate the marketing function
to be a driver for growth
How to create value for the company
The Business of Marketing