1. Facial Expressions 2. Margorie FergusonMargorie Ferguson devised a theory in 1983 which recognisesfour different types of facial expressions woman use which arecommonly used by the media to promote products. Theseexpressions are: Chocolate Box Invitational Romantic / Sexual Super Smiler 3. Chocolate BoxSubject has a half to full smile witheither the lips together or slightlyparted showing barely any teeth.Displaying either the full face or threequarters to the camera.Mood: pleasing warmth showinguniqueness and individuality.This would attract the audience to themagazine by connoting warmth andlove 4. InvitationalMouth is shut with a hint of a smileleaving the emphasis of the image onthe eyes. Head is either slightly to oneside or looking back towards thecamera.Mood: Mischief or mystery, gives asexual approach.this would appeal to the audience myconnoting mystery and sexuality. Alsowith the emphasis on the eye contactdrawing the audience into themagazine 5. Romantic / SexualNormally includes both a male andfemale showing their facialexpressions to be dreamy, unsmilingand heavy lidded or sensual andsexual.Mood: availableThis would attract the audience bythe look of the couple and themystery in their faces. 6. Super SmilerWide opened toothed smile withhead forward or chin back with a fullface. Hair is normally wind blown.Mood: Demanding, 'come on'approach. Inviting but aggressive 'lookat me'This would attract the audience to themagazine by connoting happiness andconfidence. 7. Super SmilerWide opened toothed smile withhead forward or chin back with a fullface. Hair is normally wind blown.Mood: Demanding, 'come on'approach. Inviting but aggressive 'lookat me'This would attract the audience to themagazine by connoting happiness andconfidence.