LONG SHOTSMARGINAL IMPROVEMENTS VS

LET'S SHARE THE RISK TOGETHER

DIFFERENT KINDS OF INNOVATION

LONGSHOTS

MARGINALGAINS

MARGINALPROGRESS EVERY DAY

EITHER MAJORBREAKTHROUGH

OR A FAILURE

WE, AS A SOCIETY, ARE NOT TOO GOODIN HANDLING LONG SHOTS

IT'S EASY TO THINK:"THAT'S TOO

UNREALISTIC, THATWOULD NEVER WORK"

INSTEAD, WE SHOULDBE TRYING TO THINK:

"IF THAT WOULDWORK, HOW GOOD

WOULD IT BE".

IT'S NOT OK FOR ALL OF US TO GET BENEFITS OF ALONG SHOTS, BUT LEAVE ALL THE RISKS TO AN

INDIVIDUAL INNOVATOR.

LET'S TRY TO SHARERISKS

LET'S SHARE THE RISKS WITHINDIVIDUALS WHO DO LONG SHOTS

MAYBE THEN WE'LL HAVE MORE LONG SHOTS ANDMORE BREAKTHROUGH INVENTIONS THAT IMPROVE

EVERYBODY'S LIFE.