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MAREXON ALVIN RAMOS CRUZ Ali Al Qubaisi Building, Flat # 404, Nahda Sharjah AE Mobile no : (+971) 501622807 | (+971) 505550524 E-mail Add: [email protected] PERSONAL SUMMARY A seasoned Multi Brand Area Manager in the retail and hospitality business with over 10 years of experience. Boasting an established ability to deliver growth, maximize sales and achieve targets. Has a skill of bringing out the best in others. Ready and available to take on a challenging role in any fast paced highly Competitive Market Place. CAREER SUMMARY Has 10 years extensive experience in Restaurant & Café Operation Management and Audit, Operations Training Improvement. Demonstrated accomplishments in Planning and Control of Restaurant Operations System and Business. Explores avenues of growth and strengthened further potentials for the Company. Analyze the Operations P&L to determine deviation from standards and coach the concerned employee to take corrective measures. Provide leadership & management to the whole restaurants under supervision to maximize sales and profits, Recommend marketing strategies new store locations and design. Ensures the standards of products quality, customer satisfaction, cash sales receipts, team work development to assure efficiencies & continuity in operations. EDUCATION: 1998 COLEGIO DE SAN JUAN DE LETRAN Bachelor of Science in Business Administration - Management PROFESSIONAL EXPERIENCE: AREA MANAGER - KFC Kuwait Food Co. – Americana, UAE - (April 2011 to October 2015) Managing 8 restaurants in Dubai Area, mostly flagship stores. Achieved an average of 57 Million AED sales in three years for 8 top performing restaurants. CV of Marexon Alvin R. Cruz Page 1 of 4

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Page 1: Marexon Cruz CV 2015 - pic

MAREXON ALVIN RAMOS CRUZAli Al Qubaisi Building, Flat # 404, Nahda Sharjah AEMobile no : (+971) 501622807 | (+971) 505550524E-mail Add: [email protected]

PERSONAL SUMMARY

A seasoned Multi Brand Area Manager in the retail and hospitality business with over 10 years of experience. Boasting an established ability to deliver growth, maximize sales and achieve targets. Has a skill of bringing out the best in others. Ready and available to take on a challenging role in any fast paced highly Competitive Market Place.

CAREER SUMMARY

Has 10 years extensive experience in Restaurant & Café Operation Management and Audit, Operations Training Improvement.

Demonstrated accomplishments in Planning and Control of Restaurant Operations System and Business. Explores avenues of growth and strengthened further potentials for the Company.

Analyze the Operations P&L to determine deviation from standards and coach the concerned employee to take corrective measures.

Provide leadership & management to the whole restaurants under supervision to maximize sales and profits, Recommend marketing strategies new store locations and design. Ensures the standards of products quality, customer satisfaction, cash sales receipts, team work development to assure efficiencies & continuity in operations.

EDUCATION:

1998 COLEGIO DE SAN JUAN DE LETRANBachelor of Science in Business Administration - Management

PROFESSIONAL EXPERIENCE:

AREA MANAGER - KFCKuwait Food Co. – Americana, UAE - (April 2011 to October 2015)

Managing 8 restaurants in Dubai Area, mostly flagship stores. Achieved an average of 57 Million AED sales in three years for 8 top performing restaurants. Responsible for developing restaurant-specific Annual Operating Plans. Involved in annual budget planning in terms of manpower, capital investment and sales forecast. Accomplished turnaround of acute restaurants. Monitors and implements programs to improve order accuracy, speed of service and cleanliness. Spearheaded successful restaurant openings alongside with different supportive departments.

AREA MANAGER - TACO BELLKuwait Food Co. – Americana, UAE - (February 2010 to 2012)

Managed 3 stores in Dubai Area Successfully developed and launched new products for targeted market. Effectively established people development and training. In charge of product forecasting for the entire brand. Assigned as the internal CER (CHAMPS Excellence Review) Auditor for the brand.

CV of Marexon Alvin R. Cruz Page 1 of 3

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AREA MANAGER - HARDEE’S CHARBROILED BURGERSKuwait Food Co. – Americana, UAE - (March 2007 to February 2010)

Managed 7 stores in Dubai Area Regulated underperforming restaurants to achieve target sales Initiated automation and standardization of labor scheduling, sales forecasting and

ordering system forms. Leads monthly restaurant business plan and monthly reviews with Restaurant Managers Effectively executed new products launch in the market Enforced proper implementation and follow through of Hardee’s International Operating

Standards.

AREA MANAGER - SEATTLE’S BEST COFFEECoffee Masters Inc., Philippines – (January 2005 to February 2007)

CAFÉ MANAGER - SEATTLE’S BEST COFFEECoffee Masters Inc., Philippines - (October 2003 to December 2004)

ASSISTANT CAFE MANAGER 1 - SEATTLE’S BEST COFFEE Coffee Masters Inc., Philippines - (January 2003 to September 2003) ASSISTANT CAFE MANAGER 2 - SEATTLE’S BEST COFFEE Coffee Masters Inc., Philippines - (July 2002 to December 2002)

2ND ASSISTANT MANAGER - MCDONALD’S RESTAURANTMcGeorge Food Industries Inc., Philippines - (August 1999 to July 2002)

MANAGEMENT TRAINEE - MCDONALD’S RESTAURANTMcGeorge Food Industries Inc., Philippines - (July 1998 to July 1999)

AWARDS & CITATIONS:

KUWAIT FOOD COMPANY – AMERICANA, UAE Achieving 100% Standard Food Safety – 2015 RGM Rally Mega Performance During 2013 – 2014 RGM Rally Sogood Implementation Appreciation Award – Americana Regional HRD

SEATTLE’S BEST COFFEE, PHILIPPINES Best in Guest Service 2005 (SBC – SM Manila) Best in Profitability 2003 (SBC – New Greenbelt) Fruit Frost Top Seller award 2003 (SBC – New Greenbelt) Merchandise Top Seller award 2003 (SBC – New Greenbelt) Best in Quality Award 2002 (SBC – HP Village) X-team Award 2002 (Barista Training Program)

MCDONALD’S RESTAURANT, PHILIPPINES Food Safety Class (Serve Safe - HACCP Certified) 2000 Dean’s Lister (Basic Operations Course) 1999 Best in Emergency Rescue (Basic Life Support) 1999

SEMINARS ATTENDED:

Influential Leadership / Kuwait Food Co.- Americana, UAE March 23, 2015 Conflict Resolution / Kuwait Food Co. – Americana, UAE March 9, 2014

CV of Marexon Alvin R. Cruz Page 2 of 3

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Americana Leadership Development – Phase 2 / Kuwait Food Co. – Americana, UAE (Dale Carnegie Training) May 2011

Americana Leadership Development – Phase 1 / Kuwait Food Co. – Americana, UAE (Dale Carnegie Training) March 2011

Maximizing Time in the Restaurants Program / Kuwait Food Co. – Americana, UAE April 2011/ June 2013

Operations QSC Multi- Unit Supervisor Training, Hardee’s Training & Management Development / Kuwait Food Co. – Americana, UAE (Executive Leadership Academy). March 5, 2009

Energy Management Seminar, Meralco/ Roaster’s Philippines Inc. July 21-21, 2005 Barista Training Program, Coffee Masters Inc. (Seattle’s Best Coffee), Philippines

July 16-31, 2002 Intermediate Operations Course, McGeorge Food Ind. Inc., Philippines May 28 – 31,

2001 Serve Safe Class, McGeorge Food Ind. Inc., Philippines August 21 – 22, 2000 Basic Management Course, McGeorge Food Ind. Inc., Philippines February 15 – 18,

2000 Basic life Support & Basic First Aid Training, Phil Red Cross/Mc George Food Ind.

Inc., Philippines February 20– 23, 1999 Basic Operations Course, McGeorge Food Ind. Inc., Philippines January 25 – 29, 1999

OTHER SKILLS/TECHNICAL ABILITIES:

Proficient in the use of: Windows ’98, Windows 2000, Windows XP, Windows 7 Professional, Microsoft Office; MS Word 2010, MS Excel 2010, PowerPoint Presentation Email Clients (MS Outlook, Web based mail) Basic office equipment Driving Light Vehicle

PERSONAL AND PROFESSIONAL REFERENCES:

SHERIF EL SHERIFAsst. CEO – KFC Brand, MENARegional Director – UAE, Qatar & Oman – Restaurants DivisionKuwait Food Co. (Americana)

EDEN SOLIVETChain Manager, KFCKuwait Food Co. (Americana)

ROY MANLULURegional Sr. HRD CoordinatorKuwait Food Co. (Americana)

*Contact details available upon request*

CV of Marexon Alvin R. Cruz Page 3 of 3