TheMarLifeNews

Newsletter from MarLife • August • 2013

MARLIFE BUSINESSCENTRE STARTUP

Woo-JaiLeewithhis startupcompayBluGenis thefirsttenantinthenewMarlifeBusinessCentreintheOsloSciencePark. Readmore, Page4-5!

Rødsethhead ofaquaculturein EWGroup

EspenMul ler newCEO ofAquaGen.

Check out the

many reasons

why you should

become a MarLife

Member!

Jointhenet-work!

Woo-Jai Lee (left) joins MarLife Business Centre in Oslo Science Park. Øystein Lie, MarLife, says BluGen is a signal tenant of the new business centre since he isvaluing the value added of being part of a contemporary marine identity.

Photo: Magne Otterdal.

THE MARLIFE NEWS • AUGUST • 20132

KEY PEOPLEDoers intheMareLifenetwork!

MareLife, the independent science-basedmarine innovation network, hasreinforced its staff and put in operationR&D projects initiated by experiencedworking groups covering key areas inmarine innovation.

A strong and committed staff combined withhighly experienced people on our Board andin core working groups, provides Marel ife witha sol id foundation for moving forward, saysMarel ife executive manager Øystein Lie.

Staff

The staff consists of Øystein Lie (Executive Manager), Carl Seip Hanevold(Cermaq) (Working Chairperson), Jon Aul ie (The Norwegian SeafoodFederation, Marine Ingredients), Paul J . Midtlyng (Aquamedic AS,Aquaculture disease control),Sytse Ybema (Sustainovate, OceanResources) and Erik Fedde Lopez, Fedde Consulting (Administrativematters)

Our four working groups.

Marel ife has four working groups in the core areas fisheries, aquaculture,ingredients industry, commercial ization. These working groups have beeninitiating our R&D projects and strategic efforts l ike the Havlandet Norgereport and are chaired by the fol lowing people:

Fisheries: Lars Olav Lie (Liegruppen AS),Aquaculture: Petter Arnesen (Marine Harvest ASAIngredients Industry: Jon Aulie (MARING Forum, the Norwegian Seafood

Federation, FHL)Commercialization: Knut Traaseth (Norwegian Venture capital Association)

NASF Marine Innovation Day

Chair: Karl Almås, CEO SINTEF Fishery & AquacultureModerator: Jostein Refsnes, COB NorlaksChair Vision Paper 2013 and Award Committee:Kjel l Maroni , R&D Director FHF

Board of directors

* Carl Seip Hanevold (Cermaq), Chairperon* Live Haukvik Aker (Considium Consulting), deputy chairperon* Kjetil Jakobsen, University of Oslo* Odd Magne Rødseth, AquaGen* Dag Knappskog, MSD Animal Health* Ørjan Olsvik, University of Tromsø* Torstein Steine, Norwegian University of Life Sciences, UMB* Espen Rimstad, Norwegian School of Veterinary Science, NVH* Kristine Naterstad, Nofima* Jon Aulie, The Norwegian Seafood Federation (FHL) MARING

The Nomination Committee

Sissel Rogne, CEO, The Norwegian Biotechnology Advisory Board(Committee chairperson)

Director General Arne Benjaminsen, Ministry of fisheries and coastalaffairs (FKD)

Geir Andreassen, CEO, The Norwegian Seafood Federation (FHL)

Far-reaching network

MareLife members represent trend setters from al l the marine sectors andthe organization har thousands of contacts worldwide. See the memberl ist here:

http://www.marelife.org/our-network/our-members.html

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THE MARLIFE NEWS • AUGUST • 2013 3

FEDERATINGMARINE CLUSTERSBioMarineInternationalClustersAssociation(BICA)Federating

MarineandBiomarineClustersThe BioMarine International Clusters Association (BICA), anew international association of the biomarine industry, willbe launched at the 2013 BioMarine Business Convention tobe held in Halifax, Nova Scotia from 9 to 12 September.

The biomarine industry is an emerging economic sector based onbiotechnology and marine bioresources. This new “transversal”industry sector brings a novel approach to economic growth and alarge potential for new business opportunities and jobs at theregional , national and international levels.

This new initiative seeks to structure and integrate thebiomarine industry and foster economic development by creatinginternational business opportunities and partnerships.

Founders of the BioMarine International Clusters Association(BICA) is MarLife in collaboration with the BioMarine BusinessConvention. Pierre Erwes, chairman of BioMarine Busiess Conventionexplains the role of the new clusters network:

“The world of marine bioresources is a complex mosaic with fastand changing boundaries, affecting on one hand the industriesinvolved and, on the other hand, the various innovation processes. Ihave often emphasized throughout our BioMarine conventions howthe disparity of our activities offers a world of opportunities andsynergies. By structuring our marine bioresources industry with atransversal approach, we open new walkways for applied researchand development of international collaboration, as well as numerousbusiness opportunities. The BioMarine sector is a new source ofeconomic development, one where the value chains and thebusiness models are still under development. Simultaneously, theoceans arethe only remaining truly unexplored resource, a resourcewe cannot afford to ignore. Since we started the first BioMarineplatform in 2008, I have been preparing the next big step forward to

structure our industry. The timing is perfect!”"Since BICA wil l represent the most comprehensive blue network

there is around, it wi l l create a unique “fishing pond” ofopportunities of cross sector dialogue and synergy basedinnovation and not the least: enhanced opportunities to investorsto achieve insight into these fast growing fields and hence also tocarry out investment in promising targets in the most qual ifiedway," says Øystein Lie, MarLife.

The “cross-border” nature of the emerging biomarine industry isopening new pathways for Research, Development & Innovation andmarket opportunities, with at least four structural advantages:

1. A fast-growing business environment;2. Synergies and cross-fertil ization among sectors;3. Access to unexplored natural resources;4. Prime access to emerging Research, Development & Innovation

opportunities.

What is unique about BICA is the conjugation of a stronginternational business community and an intensely networked set ofmarine bioclusters. BICA’s Mission is to champion marine bioresourcesand their sustainable and innovative utilization. We will federatenational and regional marine and biomarine clusters, advocatepolicies that will enable the realization of marine biotechnology’spromise for providing breakthrough products to feed the world, cleanour environment, and improve health and nutrition.

NetworkformarineproteinsMarint Protein Nettverk (MPN): A new membershipassociation is established to foster innovation and businessdevelopment in the emerging field of marine proteins.

This is the new blue wave, after the omega-wave, of exploitingmarine proteins for a vast variety of products and markets:spanning from enzymes in industry and science to food and feedadditives in both mass market and special ized consumer markets(sports) to biomaterials etc.

MPN, now with 12 founding members and fast growing, is opento companies which deal with marine raw materials aiming at refiningand marketing the resulting proteins and derivatives thereof. Theassociation will represent the main interests of this group andMarLife is serving as its secretariat with Jon Aulie as executivemanager.

Pierre Erwes (left), co-founder of BICA, networking at the NASF Marine Innovation Day 2013 - Karen Pittman (right), University of Bergen.

Photo: Gorm K. Gaare.

THE MARLIFE NEWS • AUGUST • 20134

THE FIRSTMARINE

STARTUPIN PLACE

- andfurthersixhaspre-signedcontractatthe

MarLifeBusinessCentre

Woo-Jai Lee opens his new startup company in the newMarLife Business Centre. BluGen is the first company in theCentre, which is officially opening at the end of 2013.

- This is a signal tenant of MarLife Business Centre.   Woo-Jai Lee isan ideal tenant because he is valuing the value added, says thehead of MarLife, Øystein Lie, welcoming mr Lee to the biomarinecentre establ ished by MarLife in col laboration with Oslotech atthe Oslo Science Park complex.

Maybe it is not a great coincidence that Lee returns to the OsloScience Park, location of both MarLife headquarters and the newMarLife Business Center.   It was in this same buildings that thestartup of GenoMar took place,   Øystein Lie as the founder and Woo-Jai Lee as one of the first employees.   Mr Lee has for 15 years servedas Chief Scientific Officer in Genomar.   Nine years in the Oslo SciencePark, and the last six years in the Fred. Olsen headquarters downtown Oslo.

The new company BluGen offers scientist services for the fishfarming sector, as well as trading services for norwegian seafood inthe international market.   According to Mr. Lee, BluGen allready hasan agreement with one of the big aquaculture companies on DNAfingerprinting an breeding r&d services.  

Woo-Jai Lee has also a contract with the Korean government onaquaculture R&D.   He says the new MarLife Business Centre is idealfor his business.

- It is good to be in close connection with the clusters related tothis building, says Lee.

MarLife general manager Øystein Lie confirms that the BusinessCentre allready has pre signed further five tenants.   Constructionwork is about to start, and the new offices will be ready at the end of

2013.- This is Oslo's first and only biomarine business center,

attracting trend setting marine companies and solution providers,says professor Lie.

The business center is also the head office of MarLif.- We offer a unique marine environment of players which allows

cross talk to incease idea flow and advance innovation. Thebusiness center will also have access to a large resource pool ofbiotech students, researchers, vast biotech in general and marine inparticular national and international networks, says Øystein Lie.

At the business center startups and marine players will beassisted at rigging R&D and innovation projects.

- We are located in a versatile and robust ecosystem at Oslotech,which harbors human resources within top science, business, financeand services, large capacities of meeting rooms, laboratories,incubator, startup companies, established businesses for mostsectors, says Øystein Lie.

Woo-Jai Lee (left) joins MarLife Business Centre inOslo Science Park. Øystein Lie, MarLife, says BluGen isa signal tenant of the new business centre since he isvaluing the value added of being part of acontemporary marine identity.

Photo: Magne Otterdal.

Woo-Jai Lee, BluGen (left) and Øystein Lie, MarLife. Photo: Magne Otterdal.

THE MARLIFE NEWS • AUGUST • 2013 5

REPORT ON "THENEW OIL"

Shapingacommoncrosssectorbiotechplatform,

reportduethisfallThe pioneering the "BioVerdi" project, initiated 18 monthsago, is produce a road-map report this summer, lining updirections where business and industry in collaboration withacademia and research will create added value of lifescience.

- The project has been very well received in al l environments, fromuniversities and industry to venture capital sector as wel l asgovernmental agencies. Top executives have expressed specific

interest in and support for the project, says Øystein Lie, who is incharge of the project together with Marius Øgaard, manager fornetworks and competence at Oslotech.

Cross sectorBioVerdi is aiming at implementing measures to increaseinnovation and value creation from life science research across thefour major sectors of the Norwegian bio economy: medicine,marine, agro and industry.

The project embraces top executive nationwide partners from allsectors and from academia, industry and capital owners incollaboration with Government and granting entities. Thus, it is a truecross-field and trans-boundary initiative to develop a stronger“ecosystem” of innovation.

Currently 40 partners have joined the project and they intend toprovide a report early Fall 2013. The recommendations from thereport in detail are thus not yet available but it is clear that thefollowing major elements will be brought forward: collaborativeinnovation centres (CIC) virtually interlinked across borders to becomecomplete systems (CIS), incentives directed to mobilize criticalfinancial and human capital with emphasis on early phase and marketinnovation efforts.

THE MARLIFE NEWS • AUGUST • 20136

NEW TOPPOSITIONS

Rødsethbecomesheadofaqua-cultureinEWGroup, Mullertakes thehelmatAquaGen

Espen Mul ler (50) has been appointed new CEO of AquaGen. Hemost recently served as CFO of the same company, and he tookup his position on 1 July 2013.

Odd Magne Rødseth who has led AquaGen since 2004, hasentered the corporate management of EW Group, as leader of theaquaculture division. EW group, owner of AquaGen, is headquarteredin Visbek outside Bremen.

Espen Müller has worked as CFO of AquaGen since 2004. He hasbroad experience from management positions in various technologycompanies, as well as banking and finance.

GeirAndreassennewFHF CEOGeir Andreassen has been appointed new CEO of TheNorwegian Seafood Research Fund- FHF. He leaves the CEOposition in FHL - The Norwegian Seafood Federation.

FHF is the Norwegian seafood industry’s tool in managing theindustry’s investments into industry-based R&D.

- We are very satisfied with employing Geir Andreassen as newCEO, says Jan Skjærvø, chairman of the board at FHF. He emphasizesthat FHF now is strengthened, not least in terms of industryrelations.

- It is essential that the FHF anchoring in the industry is strong,and it can hardly be stronger than with Geir at the helm.

His acceptance of the position says a lot about how importantr&d is considered in the industry, and how important it will be forindustry's future, says Skjærvø.

Espen Muller, the new CEOof AquaGen

Odd Magne Rødseth,new head of aquacul-ture in EW Group, herein action at the MarineInnovation Day in Ber-gen, March 2013.

Picture: Gorm K. Gaare.

Geir Andreassen, CEO atFHL - new CEO at FHF.

ARTICLES &REPORTS

As a consequence of our operations on R&D and innovationprojects, analyses, reports and events like the MarineInnovation Day, NASF 2013 Bergen,MarLife has beeninvolved at producing the following products:

Final Report Blue Bio project: Link:http://bit. ly/1eI98Of

Microalgae market analysis (a main delivery form Blue Bio).Link:http://bit. ly/14JaBSP

Report from the project: “Konseptbevis- DNA-sporing avrømt laks”. Link:http://bit. ly/17MgKvf

Article in Fiskeribladet Fiskaren:http://bit. ly/13yKJpm

Article in Global Aquaculture Advocate, June issue: “BlueFood Solutions”http://www.gaal l iance.org/mag/2013/May-Jun/fi les/70.html

A series of presentations and innovative cases exposed atMarine Innovation Day, NASF 2013, Bergen. Link:http://bit. ly/13yKMlb

THE MARLIFE NEWS • AUGUST • 2013 7

WHY JOINMARLIFE?

AsaMarLifememberyouwillhavefollowinggeneralbenefits:

- Access to our articles, reports, conference presentations,analyses and vast and diverse global marine network.- Newsletter and magazine. You wil l automatical ly receive theMarLife newsletter summing up our activities and achievementsas wel l as moves in the global marine sector in general- VIP invitation. You wil l be among the first to be invited to ourconferences, mini-seminars and partner events.- In the spotl ight. Your wil l have the opportunity to share andexpose your ideas, events, projects, inventions, solutions andproducts in our media and at our events.

Membershavefollowingspecialbenefits:

Business operator:Customer and market source, strategic business partnership,corporate finance, market analysis and trends, contemporary sci .and tech solutions for cost efficient, sustainable and bestpractices production, R&D partnerships etc.

Solution and service provider:Customer and market base, new insight on marine sector bottlenecks and potentials to address with R&D and innovations, newknowledge for refining next generation services etc.

Networker/Cluster Manager:Team up with MarLife and sister networks and clusters tostrengthen your mission and operations for the sector and toextend your membership portfol io and contacts.

Startup company:Your early phase company or R&D project wil l have improvedopportunity to be upgraded and funded when reviewed andexposed at our many events, arenas and one-2-one meetings withMareLife’s investor, industrial and granting network.

R&D organization:Commercial partners in R&D, R&D partners, new insight on marinesector bottle necks and potentials to address with R&D andinnovations, R&D finance etc.

Investor/fund manager/broker/analyst:Vast investment opportunities and targets exposed through thenetwork and through a series of events at different scale andcovering the entire marine value chain in al l branches (a truefishing pond for investors)

Advisor:One of the best customer base there is in the marine sector worldwide.

Granting entity:Current insight in R&D and innovation needs in al l marine sectorsupon which to develop adequate R&D programs, robust base forR&D pol icy development.

Management authorities and policy makers:Opportunity to interact with al l possible stakeholders and a robustknowledge base as a good basis to update and hammer outoptimized management regimes and pol icies.

UNIQUE opportunity in Oslo

• Oslo’s first business hub space for the biomarine sector

• Associate with trendsetting biomarine companies

• New premises at Oslo Science Park, Norway’s number one science-based innovation hub

• Centrally located only 10 minutes from Oslo city centre on the campus of the University of Oslo with contemporary research environment.

• Head office of MarLife: An International biomarine innovation network, covering all marine sectors and the entire value chain.

We offer:• A unique environment of marine players which allows interaction to increase idea

flow and advance innovation

• Access to a large pool of biotech human resources

• Assistance for startup companies and innovators in setting up R&D and innovation projects

• Meeting and conference facilities at all levels

• Contemporary offices with in-house meeting room and reception area for visitors

• Located in a versatile ecosystem in the Oslo Science Park which houses top life science companies, incubator functions, laboratories and diverse infrastructure & services

• Flexible rental agreement (only three months termination notice)

MARLIFE BUSINESS CENTRE

CMYK = 22, 0, 8, 0

CMYK = 64, 0, 25, 0

CMYK = 95, 34, 7, 0 CMYK = 71, 8, 21, 0

CMYK = 100, 75, 10, 0 CMYK = 100, 75, 10, 0

Gradient buildup Type colors

NGOs:Best opportunity to keep updated on al l relevant problems andaccompanying solutions, R&D and innovations needed to addressthose as and to interact with al l possible stakeholders as the bestavai lable base to customize your pol icies and operations.

Certification and standardization provider:Best avai lable opportunity and knowledge base upon which todevelop new and customize existing ones (certificate standards,best practices protocols, risk assessment procedures etc). Diversecustomer base. Commercial and R&D partnerships.

Consumer and the people:A vast marine knowledge source making avai lable consumerproduct information, the developments and trends of the sector interms of scale and sustainabi l ity, career opportunities etc.

Media/press:One of the very best environments to monitor the “pulse” of themarine sectors

Biomarineevents this fall

Halifax, September 9-12Biomarin Business ConventionIn Hal ifax Sept. 9-12 trendsetting players and stakeholders of al lmarine sectors wil l meet to address the most central issues forthe development of the blue economy and to do business.MarLife’s main mission at the event is to co-chair the Biomarinecluster session on Sept. 10. At that session a new global body wil lbe launched: Biomarine international cluster association (BICA); aglobal borderless association of existing biomarine clusters.

Reykjavik, September 28-30Normeer CEES

Paris, October 7-10GOAL, Global Aquaculture Alliance

Oslo, October 14-18Oslo Innovation Week

Oslo, to be announcedStorbyMarin

Oslo, to be announcedMarLife Mini Seminar

THE MARLIFE NEWS • AUGUST • 20138

THE MARLIFE NEWS - NEWSLETTER TO MARLIFE MEMBERS

EDITOR-IN-CHIEF: Øystein Lie | oystein.lie@marelife.org

PRODUCED BY: Oslo Business Memo | post@oslobusinessmemo.no

· MarLife is an independent, international marine innovation networkorganized on a membership basis. All three industrial marine fields are part ofthe network: aquaculture, fisheries and marine ingredients.

· MarLife is a true cross sector network, embracing leading internationalplayers and trend setters from industry, finance, public and private investors,universities and a range of science and technology organizations.

Join the network!

Erik Lopez Fedde Jon Aulie Carl Seip Hanevold Øystein Lie