marcus sheridan at #socialbrand13: “the power of content marketing to build your brand, business,...
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TRANSCRIPT
How to Use Content Marketing Brand, Business and Sales in 2013
and BeyondBy Marcus Sheridan, @TheSalesLion
I used to be a Pool Guy.
A company on the brink
btw, who here is the exception?
This is
DUMB
we became a company of listeners
8 years of business1000+ Sales Appointments100,000+ emails400,00+ phone callsHow many consumer questions???
They AskYou Answer
mulch#1. Cost and Price
$2,000,000.00ROI anyone?
#2. Problems
#3. Versus/Compare
#4 Awards/Reviews
everybody wants to be invited to the party…
#5. The Best
River Pools Today
Why are we so afraid of this?
The 1
2
3
The Triangle of Influence
The 1
2
3
The Competition
1
2
3
The Competition
Bad Fits
The 1
2
3
The Competition
Bad Fits Customer
The Customer
How many pages of your website would a potential
client/customer be willing to read?
30
For 7 years, we’d been selling the wrong way.
Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period.
105
So much to say, so little time…
www.TheSalesLion.commarcus1@thesaleslio
n.com