marcos s. jank - developing a halal ecosystems in new markets
DESCRIPTION
An introduction to BRFTRANSCRIPT
Panel - Developing a Halal Ecosystems in New MarketsAn introduction to BRF
Marcos S. JANK
Vice-President
Corporate Affairs and Business Development
BRF Asia-Pacific
Our History
1934
+
1944
=
2009
BRF is present in 120 countries
#1 poultry
exporter in the world
#8 food company in the world by market
value
#1 world HALAL poultry
company
BRF: A fully integrated supply chain
UAE - #1 meat processing plant in Middle East (80,000 tons/year)
Frozen raw material (mainly
from Brazil)
Quality value-added HALAL products
Investment and Jobs Technology transfer and regional exports Spin-offs for local suppliers (packaging,
logistics, distribution etc.)
Kizad, Abu Dhabi
US$160 million plant, built in end 2014, has a capacity of 80,000 tons/year and employs 1,400 people
Uneven distribution of consumption and resources
Access remains an issue in Asia
Closed
Limited
Open
HK
BRF priorities in Asia
Food Security
Health Claims Legislation
Food Safety
Nutrition & Health
Regulatory convergence
Sustainability• Food waste• Energy• Water• Deforestation• Labour
Halal Ecosystem
Go
vern
men
t A
tte
nti
on
Potential impact on food industry
HIGHLOW
HIG
H
GM Food Labelling
Source: adapted from Food Industry Asia (FIA)
