march webcast: tour guide matter
DESCRIPTION
TRANSCRIPT
![Page 1: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/1.jpg)
Tour Guides Matter
Emily Welsh, Experience EvaluatorTrent Gilbert, CXO
![Page 2: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/2.jpg)
Expectations-The Magic Bullet-The Importance
-Selection-Enabling Success
![Page 3: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/3.jpg)
No Magic Bullet!!!
![Page 4: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/4.jpg)
Motivating Factors1. Greed
2. Social Interaction3. Work-Life Balance
4. Recognition
![Page 5: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/5.jpg)
TheImportance
![Page 6: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/6.jpg)
The Research
![Page 7: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/7.jpg)
The experience is higher education marketing
Eduventures 2007 Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of information
![Page 8: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/8.jpg)
“Effectiveness”
Noel-Levitz 2009
![Page 9: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/9.jpg)
Read the St. Louis Post Dispatch Article
Tour Guides Matter
![Page 10: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/10.jpg)
Expectations-The Magic Bullet-The Importance
-Selection-Enabling Success
![Page 11: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/11.jpg)
Selection(not what you think)
![Page 12: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/12.jpg)
1Can tell a story...and has a story to tell.
![Page 13: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/13.jpg)
2Can command the audience
![Page 14: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/14.jpg)
![Page 15: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/15.jpg)
3Can talk with adults
![Page 16: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/16.jpg)
4Exudes the ethos of the institution
![Page 17: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/17.jpg)
![Page 18: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/18.jpg)
5More than just tours
![Page 19: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/19.jpg)
Enabling Success
![Page 20: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/20.jpg)
1Set the expectation
![Page 21: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/21.jpg)
![Page 22: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/22.jpg)
2Remember that they are just
students
![Page 23: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/23.jpg)
3Give them a space
![Page 24: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/24.jpg)
![Page 25: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/25.jpg)
4Train them
![Page 26: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/26.jpg)
5Have Fun!
![Page 27: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/27.jpg)
Expectations-The Magic Bullet-The Importance
-Selection-Enabling Success
![Page 29: March Webcast: Tour Guide Matter](https://reader034.vdocuments.mx/reader034/viewer/2022051816/545392feaf795911308b54b2/html5/thumbnails/29.jpg)
“Demystifying CRM”
April 15thwww.targetx.com/webcasts
Next Webcast!