march remote testing tools
DESCRIPTION
Presented at CT UPA on March 4, 2010TRANSCRIPT
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Innovations in Execution
Michael Rawlins, Director, User Experience
March 5, 2010
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Why explore new tools?
Time to market – an increasing
challenge and issue
A flood of new web-based tools over the
past two years
The traditional lab ‘is not dead’
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4 types of tools
Heat Mapping Click location – recording the user clicks and creating a visual
activity map
Screen Recording Tracking individual users – and creating a video for their session
User Testing User testing tools that simulate traditional tasked based testing
tools
User Feedback Tools that provide ability to solicit direct feedback from users
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Screen Recording Tool
• Free single test
• $49/per month
• Direct access to user desktop
• Https: Yes
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Demo
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User Testing Tools
• Free (5 pages)
• $49 / annual
• Direct visit or image upload
• Https: Yes
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Demo
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User Testing Tools
• Free Project (5 tasks)
• $350 per test
• Https: Yes
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User Feedback Tools
• Free (15 responses)
• Token based - $4 per token
• Image upload
• Https: Yes
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Pros…
Try & buy model
Inexpensive to engage
Less invasive to users environment
Inspires innovation (example: crowd
sourcing participates…)
Produces credible results
Creators expect user feedback to drive
the product
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Cons…
Control of test subjects (how is really
taking the tests)
No facial expressions
Some products still immature
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Great Reference Material…
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