march 26-29, 2018 | intercontinental los angeles, los ...€¦ · venkat mokkapati principal...

March 26-29, 2018 | Intercontinental Los Angeles, Los Angeles, CA

Open Networking Summit 2018 Sponsorship Prospectus

NORTH AMERICAOPEN NETWORKING //

Integrate, Automate, Accelerate



Table of contents

About the All-New ONS ................................................ 3

Why Participate? .......................................................... 4

Attendee Demographics ................................................5

Previous Attendees ........................................................7

Sponsorship Levels & Benefits .......................................9

Promotional Marketing Opportunities ...........................10

About Linux Foundation Events ...................................12

Sponsorship Bundles & Custom Packages ..................15

Contact us at [email protected] to secure your sponsorship.



The industry’s premier open networking event brings together enterprises, carriers and cloud service providers across the ecosystem to share learnings, highlight innovation and discuss the future of Open Source Networking.

ONS is the largest, most comprehensive and most innovative Networking and Orchestration event in the world. This is the only industry event where attendees can:

• Hear from industry visionaries and leaders on the future of Networking beyond SDN/NFV

• Attend deep technical tracks on topics that are here today, tomorrow and on the horizon

• Learn from the use cases of their peers as consumption of Open Source Networking is the “new norm” and mandated by most Enterprise CIOs, Carrier CTOs and Cloud Executives

For the past seven years, ONS has united the networking industry ecosystem of network operators, both disruptive and incumbent vendors, open source projects, leading researchers and investors to discuss breaking SDN and NFV developments for immediate impact to shape the future of the networking industry.

As a Linux Foundation event, ONS continues to build on its successes as the premier open source networking event sharing the future of SDN/NFV/Orchestration by further growing the community and accelerating adoption of these technologies. We have optimized 2018 for DevOps & Technical tracks, as well as Business/Executive Leadership tracks across the Ecosystem.

ONS 2018 is the best forum for companies to strengthen their brand, establish thought leadership, connect with both end customers and partners, showcase innovative products and drive the transformation in the emerging open source networking industry.

“ONS is the landmark SDN show right now and it’s a unique show that brings together many different aspects of the industry. It covers telco adoption, cloud adoption, there is more and more discussion of what enterprises of varying sizes—starting with the largest and starting in verticals like financial services—will do with SDN. Of course, the vendors across all those markets are here.” - BRAD CASEMORE

2000+ Attendees in 2018

Open Networking Summit 2018 3




• Want to Establish yourself as a Networking Innovator and Leader?

• Looking for how Networking is revolutionizing hot markets like AI, Containers, Microservices and IOT?

• Interested in reaching Executives, Technologists, Vendors, and Investors—both technical and business leaders?

• Interested in learning more about how multiple Open Source and Open Standards Initiatives are all coming together?

If you answered yes to any of these questions, then you should sponsor the premier Networking & Orchestration event—the Open Networking Summit.

As an Open Networking Summit Sponsor you are:

Front and center in the Networking & Orchestration conversation – building and enhancing your brand through your presence.

Top of mind with potential prospects, partners, customers and talent – learning from Networking & Orchestration experts, brainstorming with partners, recruiting innovative talent, and creating brand preference with potential customers.

Transforming your business - showcasing and launching new Networking & Orchestration products, gaining valuable feedback on your existing technology to stay ahead of the curve, and strengthening valuable relationships within the Networking & Orchestration ecosystem.

The Only Conference Envisioned & Architected By Networking Specialists For The Networking Ecosystem - With Proceeds Directly Invested In Furthering Open Source Communities.

Why Participate?






of 2017 sponsors were happy with the traffic at their booths.

98%

of 2017 sponsors said they reached their target audience at ONS 2016.

of 2017 sponsors rated their overall participation as Good

or Excellent.

of 2017 sponsors were happy with the benefits they received from sponsoring.

2017 Sponsor Feedback

Attendee Demographics

98% 91.7% 91.7%

ORG BY SIZE

• Over 5000 53%

• 51-250 14%

• 1000-5000 14%

• 1-50 10%

• 251-1000 9%

LEVEL OF RESPONSIBILITY

• Staff 30%

• Director 22%

• Manager 18%

• Other 11%

• Vice President 8%

• President/Owner 6%

• CxO 5%

AREAS OF INTEREST

• Networking & Orchestration for Service Providers 42%

• Networking & Orchestration in Datacenters 19%

• Other 14%

• Networking & Orchestration Research 12%

• Networking & Orchestration in Enterprises 9%

• Open Source Projects 4%

ORG SIZE BY REVENUE

• $101M or higher 61%

• $1m to $10M 15%

• $11M to $100M 15%

• Under $1M 9%

ATTENDEE ROLE

• Decision Maker 33%

• Influencer 33%

• Team Member 24%

• End User 10%

ATTENDEE TYPE

• Business/Strategy 55%

• Developer/Architect 35%

• Other 10%

INDUSTRY

• Network Equipment Vendor 22%

• Software Vendor 15%

• Carriers/ Telecommunications 14%

• Enterprise IT 11%

• Cloud Provider 8%

• Education/ Research 8%

• Banking/ Finance 5%

• Startup 4%

• Network Silicon Vendor 4%

• Media/ Publishing 4%

• VC 3%

• Government 2%




ONS 2018 will gather over 2,000 business and technical leaders across enterprise, cloud and service providers to share learnings, highlight innovation and discuss the future of open networking and orchestration.

Sponsoring the event offers your organization the opportunity to:

• Recruit top technical talent • Showcase products, services and new

technologies

• Support the industrial IoT ecosystem • Gain mindshare & brand visibility • And much more

Carriers

• Automation• 5G & impact of Scale• AI/ML• IoT• Edge (MEC/CORD etc)

Enterprise

• Containers• Serverless• Workload migration to Cloud• Open Source in the mainstream

Cloud

• Kubernetes• Distributed Cloud

Misc & Business

• Container technologies• Security• Cross Industry/Vertical Integration

(cars, health etc)• Disaggregation Part 2• Programmable end to end stack

(P4 etc)• AI/ML/NLP• TCO and value shifts

2018 Areas of Focus

• 1500 Attendees from 34 Countries in 2017 (10% increase from 2016)

• 75% of Attendees from the US

• 54% of Attendees were participating in ONS for the first time

• 2017 Sponsors Received up to 253 Lead Scans at Booths

• ONS 2017 social engagement resulted in more than 4,800 tweets and garnered more than 1,288 media stories, a 20.7% increase over ONS 2016

• 35 Sponsors, 12 Media Partners and 7 Analyst Partners

• 17 demonstrations of collaborative multi-organization solutions at the cutting edge of open source SDN and NFV in the S3 Solutions Showcase

• Live interviews on the show floor from TIA and The Cube

• New invite-only think tank, Open Networking Innovation Forum

• Reconfigured conference tracks included separate Technical (DevOps) and Business/ Architecture tracks across Enterprise, Carrier and Web/Cloud customers including all Open Source and Open Standard initiatives

• Content covering how networking enables adjacent markets in IOT, BI, AI and Cloud

• New Developer Hackathon & Developer Lounge

• New Networking & Orchestration Industry Awards

• Keynotes focused on industry vision versus programs/projects

• Exhibit Hall with expanded solution focus for Enterprise, Carriers, Web/Cloud Vendor innovation side by side – mindshare for future

2017 Highlights:





2017 Attendees Included:Eric Hanselman Chief Analyst, 451 Research

Eric Carmes Founder and CEO, 6WIND

Ramesh Nagarajan Chief Innovation Director, Accenture

Hassan Ahmed CEO & Chairman, Affirmed Networks

Eran Gal Engineering Sr. Manager, Akamai

Shunmin Zhu Cloud Engineer, Alibaba

Rashesh Jethi SVP and Head of R&D, Amadeus North America

Eyal Felstaine CTO, Head of Technology Office, Amdocs

Venkat Mokkapati Principal Engineer, American Express

Martin Casado Partner Andreessen, Horowitz

Teo Cervantes Sr Engineering Manager, Apple Inc

Oguz Sunay CTO, Argela-USA

John Donovan Chief Strategy Officer and Group President, AT&T Technology and Operations AT&T

Andre Fuetsch President, AT&T Labs and Chief Technology Officer, AT&T

Albert Greenberg Corporate Vice President Azure Networking, Microsoft

Nicolas Jacques Entrepreneur in Residence Bain, Capital Ventures

Martin Izzard CEO & Co-Founder, Barefoot Networks

Petri Lyytikainen VP, Network Strategy, Services & Management, Bell Canada

Kyle Forster Founder, Big Switch Networks

Justin Erenkrantz Head of Compute Architecture, Bloomberg LP

Josh Crane Network Engineer, Blue Mountain Inc

Neal Secher Managing Director, BNY Mellon

Windesson Almeida Network Engineer, Boeing

Joseph Bull Chief Engineer, Booz Allen Hamilton

Rob Hull VP Consumer & Network Scouting, Technology, Service & Innovation, BT

Florent Pons Network Architect,Capgemini

Lisa Gao President, China Mobile Technology USA

Xiongyan Tang Chief Technologist, China Unicom

Nirav Modi Vice President, Blue Planet Ciena

Dave Ward SVP, CTO-Engineering, Chief Architect, Cisco

Sampath Rengarajan Senior Director, Network Infrastructure City of New York, DoITT

Naveen Nimmu CEO, Clouber

Abby Kearns Executive Director, Cloud Foundry Foundation

Dan Kohn Executive Director, Cloud Native Computing Foundation

Robert Howald Vice President of Network Architecture, Comcast

Brian Redbeard Head of Infrastructure, CoreOS

Guy Meador Sr. Solutions Architect, Cox Communications Inc.

Peter Jarich Analyst, Current Analysis

Drew Schulke Vice President, Dell EMC

David Fermor VP Engineering, Delta Products Corp

Scott McNown Research Engineer, Department of Defense

Axel Clauberg VP, CTO-ATI, Deutsche Telekom AG

Douglas Bailey Chief Strategy Officer, Digital Guardian

Charles McVay Analyst, DOD

Majid Yousuf Network Manager, Dubai Police

Suneet Nandwani Sr. Director Cloud and Platforms, eBay

Ihab Tarazi CTO, Equinix

Javier Garcia Gomez VP, CTO, Ericsson

Jason Kennemer Network Engineering Tech Lead, ExxonMobil Global Services Co.

Hans-Juergen Schmidtke Director of Engineering, Facebook

Aryo Kresnadi Technical Fellow, FedEx Services

Brandon Heller CTO, Forward Networks

Rod Naphan CTO/SVP, Fujitsu

Yunsong Lu Chief Architect, Networking and Virtualization, Futurewei

Vishal Goradia Director of Network Architecture & Engineering, Gap, Inc.

Joe Skorupa VP Distinguished Analyst, Gartner

Crystal Huang Vice President, GGV Capital

Venkata Narayana Tata Staff Engineer, Gigamon

Henrique Bonadio Telecom Analyst, Globo.com (Globo Comunicação e Participações S/A)

Simona Jankowski Managing Director, Goldman Sachs

Urs Holzle SVP Engineering, Google

Aglaia Kong CTO, Corporate Network, Google

Roz Roseboro Senior Analyst – Data Center Infrastructure & MANO, Heavy Reading

Rex Dou Architect, HengFeng Bank

Craig Mcluckie CEO, Heptio

Prodip Sen CTO HPE NFV, Hewlett Packard Enterprise

Sharon Barkai Distibguished Technologiest, HPE

Ayush Sharma SVP & CTO -Emerging Technology & Business, Huawei

Kyle Mestery Distinguished Engineer and Director of Next Generation Networking, IBM

Rohit Mehra VP, Network Infrastructure, IDC

Diego Pino Garcia Software engineer, Igalia

Michael Howard Senior Research Director, Carrier Networks, IHS Markit

Sandra Rivera Corporate VP, GM NPG, Intel Corporation

Abhimanyu Alavalapati VP Network Engineering, JP Morgan Chase

Travis Ewert SVP Network Software Development, Level 3 Communications

John Vrionis General Partner, Lightspeed Venture Partners

Zaid Ali Kahn Sr. Director, Infrastructure Engineering, LinkedIn




2017 Attendees (con’t):Albert Greenberg Corporate Vice President, Microsoft, Azure Networking

Madhu Nunna NFV Solutions Architect, Mirantis

Jim Smith Mohr Davidow

James Faucette Analyst, Morgan Stanley

Yukio Ito Executive Vice President, NEC

Donavan Fritz Network SRE, Netflix

David Eckard CTO - Fixed Networks, Nokia

Greg Leihy Systems Architect, Northrop Grumman

Dai Kashiwa Director, NTT Communications

Sunil Khandekar Founder and CEO, Nuage Networks

Guru Parulkar Executive Director, ON.Lab/ONF

Phil Robb Executive Director, OpenDaylight Project

Jonathan Bryce Executive Director, OpenStack Foundation

Pradeep Vincent Architect, Oracle Public Cloud

Jamil Chawki Director SDN /NFV standard and open source, Orange

Frederic Lhoest Senior Technology Architect, PCCW Global

Mel Beckman Senior Technical Director, Penton Media

Chris Tengi Sr. Architect, Advanced Networking, Princeton University

Harry Quackenboss Principal, Q Associates

Andrew Alleman CTO, Radisys Corporation

Chris Wright VP & Chief Technologist, Red Hat

Robert Pippert Vice President, Technology Development, Reliance Jio

David Lucey Network Architect, Salesforce

Tom Tarman Technical Staff, Sandia National Laboratories

David Buehler Engineering Manager II, Schweitzer Engineering Laboratories, Inc.

Gal Afriat VP Product, Sedona Systems

Bill Coughran Partner, Sequoia Capital

Alex Jinsung Choi CTO, EVP and Head of Corporate R&D Center, SK telecom

Jason Forrester, CEO, SnapRoute

Sachin Katti Professor, Stanford University

Scott Williams IT, Analyst State Farm

Greg Cox CTO Architect, Sungard Availability Services

Thomas Di Giacomo CTO, SUSE

Beau Williamson Principal Engineer, T-Mobile

Lakshmi Sharma VP Cloud & Compute, Target

Anit Lohtia VP, Advanced Technologies, Tech Mahindra

Walter Miron Director, Technology Strategy, TELUS

Brent Stevenson Network Architect, The Boeing Company

Chad Potocky Systems Engineer, The Johns Hopkins University Applied Physics Laboratory

Christopher Liljenstolpe CTO, Tigera

Ahmet Faik Uslu Senior Data Network Engineer, Turkcell

Vasileios Lakafosis Senior Software Engineer, Uber

Sylvia Ratnasamy Professor, UC Berkeley

Aaron Ford Technical Director, US Government

John Ritto Senior Architect, Vanguard

Marc Woolward CTO, vArmour

Srini Kalapala VP- Global Technology and Supplier Strategy, Verizon

Justin Dustzadeh VP, Head of Global Infrastructure Network Services, Visa

Bruce Davie CTO, Networking, VMware

Sean Roberts Director, Walmart

Matthias Radestock CTO, Weaveworks

Roy Chua Partner Wiretap, Ventures

Ryan Koontz Analyst Woodside, Capital

Yihua He Principal Network Architect, Yahoo Inc

Yue Yuan Director of SDN/NFV open source strategy, ZTE Corporation





diamond3 available1 available

platinum5 available

sold out

gold6 available2 available

silver10 available 5 available

bronze*unlimited

Editorial Interview and Article on Linux.com: Over 1M unique visitors per month. Linux Foundation to determine final interview content and delivery date.

• •

Included Add-On Event Sponsorship: At no additional cost. Sponsorship includes sponsor branding throughout evening event or developer lounge.

Evening event co-sponsor

Developer Lounge co-sponsor

Keynote Speaking Opportunity: All sponsor content must beapproved by Program Committee and The Linux Foundation.Speaking slots based on availability.

20 Minute Keynote Talk

Keynote Lightning Talk (5-7 min) or Panel Discussion

Participation

Keynote Panel Discussion

Participation

Conference Track Speaking Opportunity: Moderator, panel participant or joint session with customer. All sponsor content must beapproved by Program Committee and Linux Foundation.Speaking slots based on availability.

Tutorial or Conference

Session

Tutorial or Conference

Session

Conference Session Only

Assistance with Press Bookings: Helping you get the most of your onsite announcements.

• • •

Pre or Post-Conference Email Blast: One time use of opt-in list to be sent by The Linux Foundation.

• • •

Conference Room Throughout Event

Throughout Event

One Day of Event 4 hours total

Company Logo: Included in all event email marketing. • • • •

Social Media Promotion of Sponsorship: From The Linux Foundation account - 261k followers.

Yes (5x) Yes (3x) Yes (2x) Yes (1x)

Partner Reception Passes: Invitations to our exclusiveonsite event for speakers, press and invited guests.

8 6 4 2 1

Exhibit Booth: Includes counter with graphic, and stools. Upgrade options available.

20x10 with backwall 15x10 with backwall 10x10 with

backwall

10x10 with backwall or Kiosk

with graphic

Kiosk with graphic

Lead Retrieval Scanners: Live scans, real time reporting and ability to take notes on captured leads.

5 3 2 2 1

Access to Event Press/Analyst List: Contact List shared twoweeks prior to event for your own outreach.

• • • • •

Recognition on Event Signage: Logo on conference signage. • • • • •

Recognition on Event Website: Prominent logo display onevent homepage.

• • • • •

Conference Attendee Passes: Full access passes to the entireconference for your staff or customers.

40 30 20 10 5

20% Discount on Additional Conference Passes: For use by your customers, partners or colleagues.

• • • • •

Sponsorship Cost $120,000 $90,000 $60,000 $30,000 $15,000*

Sponsorship Opportunities

Contact us at [email protected] to secure your sponsorship, request additional details on this event or discuss custom/MPO options.

*Start-ups may secure a Bronze Sponsorship for US$8,000 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M in annual revenue; and (3) Have less than 30 employees at signing of contract.

Members of The Linux Foundation and LF Projects receive a 5% sponsorship discount; 7% when signing up for multiple events at once. Receive a 20% combo discount if you sign up for ONS NA & EU 2018 at the Diamond, Platinum or Gold levels.




Promotional Marketing Opportunities

Attendee Reception $15,000

Includes signage, branded 1-color logo napkins and website promotion. Logo t-shirts and/or collateral optional and provided by sponsor/exhibitor.

Wireless Access Sponsorship $15,000

Conference wifi will be named after sponsor.

Lanyards $5,000 SOLD OUT

Every attendee will wear a name badge and lanyard and your logo will appear across the lanyard. Pricing includes single color logo imprint. Full color logo imprint available at an additional cost.

Contact [email protected] to secure your sponsorship today.

Have another idea on how you’d like to participate? Contact us to create a custom package.

Keynote Live Stream Feed $10,000

Our event keynote videos are viewed by thousands after the event. Your logo will be displayed on each keynote’s introduction screen providing huge visibility.

Attendee Shirt $10,000

Support the community, and gain great branding visibility with your logo on the shirt sleeve. Pricing includes single color logo imprint. Full color logo imprint available at an additional cost.


ONS Developer Lounge $7,500

Includes co-branded signage, branded giveaways in lounge and website promotion. Pricing includes single color logo imprint on branded items. Full color logo imprint available at an additional cost.

Breakfast & Breaks $5,000/DAY

Includes large branded signage in breakfast and break areas, as well as recognition on event website.

Women in Networking Lunch $10,000 SOLD OUT

Show your support of the diversity in our community that is helping to create the future of networking. Includes sponsor signage and verbal recognition at lunch.




Exhibit Booth Samples


Diamond - 20x10Main counter and back wall (with graphics) and stools included. Upgrades available (additional cost).

Platinum - 15x10Main counter and back wall (with graphics) and stools included. Upgrades available (additional cost).

Gold - 10x10Main counter and back wall (with graphics) and stools included. Upgrades available (additional cost).

Silver - 10x10 -or- KioskMain counter and backwall (with graphics) or Kiosk (with graphics). Stools included.

Bronze - KioskKiosk with Custom Graphics on Back Wall




Open source communities are nearly always virtual and distributed, so when they get together face to face, they can make quick progress on issues big and small. In this way, events help maintain the vibrancy of global open source communities and ensure their long-term sustainability.

Open source is ubiquitous in computing—nearly all leading organizations use it to power their work. To deliver the most innovative products and services to their users and customers, companies must learn directly from the technologists who steer the most widely used and influential projects.

Linux Foundation events are the meeting place of choice for open source maintainers, developers, cloud architects, network architects, infrastructure managers and administrators. They are:

� The best place to quickly gain visibility within the open source community, and to advance open source development work, by forming connections with the people evaluating and creating the next generation of technology.

� A forum to identify software trends early to inform future technology investments.

� The ripest recruiting ground in today’s technology landscape.

� The ideal venue to showcase technologies and services to influential open source professionals, media, and analysts around the globe.

The Linux Foundation partners with member companies and others to help them navigate the world of open source and best understand how to work in person with crucial but often hard to reach audiences. And, unlike for-profit event management firms, any money generated by our events is channeled back into supporting open source communities to support their growth.

Contact us today for more information on sponsoring at [email protected].

Technologies Covered By Event:

Linux Kernel & Subsystems, Systems AdministrationOpen Source Summit, Embedded Linux Conference, Automotive Linux Summit, Linux Plumbers Conference, Linux Kernel Summit, LSF-MM Summit, Linux Security Summit, LC3 China

Containers, Cloud & Cloud Native ApplicationsCloud Foundry Summit, CloudNativeCon, KubeCon, Open Source Summit, Xen Developer Summit, KVM Forum, LC3 China

DevOps, Automation, CI/CD, Microservices, Monitoring, Configuration Management, Cloud InfrastructureOpen Source Summit, Cloud Foundry Summit, CloudNativeCon, KubeCon, LC3 China

ApplicationsNode.js Interactive, APIStrat

Networking, Orchestration, SDN/NFVOpen Networking Summit, Open Source Summit, Open vSwitch Conference, LC3 China

Industrial IoT, Embedded, Mobile, Device Management, Real Time, Robotics & AutomotiveOpenIoT Summit, Embedded Linux Conference, Automotive Linux Summit, LC3 China, Open Source Summit

Artificial Intelligence, Machine Learning, Big Data & Data ScienceOpen Source Summit, LC3 China

Ecosystem, Community & Professional Open SourceOpen Source Leadership Summit, Open Source Summit, LC3 China, Open Compliance Summit

Invitation-Only EventsLSF-MM Summit, Kernel Summit & Open Source Leadership Summit

Linux Foundation events are where 25,000 of the world’s leading technologists meet to share ideas, learn and collaborate.



Open Networking Summit 2018 13Open Networking Summit 2018 13

2017 LF EVENT AUDIENCE SNAPSHOT

25,000+ attendees

4,500+ organizations

85 countriesWith representatives from US, Japan, Germany, Korea, UK and many more

25% YoY Growth

Including corporations, associations and academic institutions worldwide

ATTENDANCE AUDIENCE BY COMPANY SIZE

REPRESENTING

FROM

COMPANY SIZE SUM OF %

1 - 99 26%

100 - 499 16%

500 - 4999 16%

5000 - 9999 5%

10000+ 37%

More than

56% attendees are

from the US



Open Networking Summit 2018 14Open Networking Summit 2018 14

7,500+ 90,000+ 374,000,000+ Over 150

152,000,000+

Linux Foundation events are highly engaging and interactive. Our 2017 events generated:

media clips with social media engagements on Facebook, Google+ & Twitter

event keyword impressions on social media

press in attendance

impressions

PRESS & SOCIAL MEDIA

AUDIENCE BY INDUSTRY

22%

Hardware / Computers / Electronics

5%Carriers / Telecom

2%

Solutions Provider / IT Consultancy

4%Education / Research

48%Software / Internet

13%Other

6%

Associations / Trade Groups / Foundations

2017 LF EVENT AUDIENCE SNAPSHOT (CON’T)

AUDIENCE BY JOB FUNCTION

Development / Engineering 40%

20%

13%

6%

7%

6%

4%

2%

2%

DevOps / System Administration

IT / Dev Manager, Director & VP

Executive Management

Marketing / Sales

Student / Academic

Product

Press / Analyst

Other




opennetsummit.org events.linuxfoundation.org

Sponsorship Bundles & Custom Packages

Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are

happy to work with you to create a customized package to meet your organization’s individual needs.

Linux Foundation Corporate Members receive sponsorship discounts on Linux

Foundation events; 5% discount or 7% when signing up for multiple events at once.

march 26-29, 2018 | intercontinental los angeles, los ...€¦ · venkat mokkapati principal...

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