8/6/2019 March 24 , 2009 - Joint District Identity and Streetscape Improvement Committee

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388 19th Street Oakland, California 94612DOA Phone 510.238.1122 LMUDA Phone 510.452.4530 Fax 510.452.4529

mail@downtownoakland.org www.downtownoakland.orgmail@lakemerritt-uptown.org www.lakemerritt-uptown.org

Joint District Identity and Streetscape Improvement CommitteeMarch 24 th , 2009 10:00 DOA-LMUDA Office, 388 19 th Street

Present: Andrea Kirpatrick, Carmen Santisteban, CJ Hirshfield, Chalie Leonard, Mike Brown, Ke Na,Laurie Cooperman, Karen Eichler, Carly Perez

Staff: Marco Li Mandri, Helen Wyman, Maria Pecot, Steve Snider

Minutes

Purpose of Committee:a. Improving identity of districts;b. Review of DISI budgets,c. Monitoring budgetsd. Public relations, (San Francisco

Chronicle, Oakland Post)e. Marketing and advertising need

budgetf. Special events proposals for

underwritingg. Branding, window stickers need

costs

Andrea Kirk Patrick and Carmen DISI Joint Committee Chairs.$140,000/year to improves safety, but also create vibrantbusiness environment70,000 per districtCommittee decisions processed through the board and thenimplementedPR Task Force meets separately.

Police shooting and media coveragethroughout the state:

a. Fundraising for memorial funds;b. Public space dedication to four

officers and others who have diedin the past;

Marco raised the idea of the CBDs coordinating permanentmemorial at 14 th and Broadway for the officers that werekilled in Oakland. Majority of the attendees felt it wasproblematic for the CBDs invest in this type of projectconsidering the sensitive climate since the Oscar Grantshooting.

PR Task Force meeting last Wednesday,purpose and update on tour

a. Mike Brown initiation of strategicplan

PR Task Force is working on a Strategic Plan to roll out theCBDs to the media. The group discussed the idea of thedistricts hiring a PR firm on retainer. Could cost $3,000-$5,000per month. Chamber of Commerce put out an RFP for a PRcoordinator and an assistant. Might be a good idea to follow-up with them. Using staff to feed PR firm with information,would save money.

Proposal by Karen Eichler for temporaryart Tele-Bro Triangle

Oakland has a dense reputation for the creative. Presented apowerpoint about how art installations have revitalized citiesacross America. Would like to coordinate with Oakland

Museum and property owners along Broadway to install art inwindow displays. She will submit a proposal to the DISICommittee to coordinate this art installation project.

Review of web site proposals, review ofbudget. Selection of vendor for one orboth websites

Master Calendar

Not enough time to finish discussing Karen Eichlers proposal,review the website proposals or the master calendar.Scheduled a follow-up meeting for March 31 st at 10am tofinish the agenda

Next Meeting March 31 st at 10am at the CBD Office, 388 19 th Street